Experience

SBKITS

• Malaysia
• Education Administration Programs
• 1 - 100 Employee

• Founder

  • Sep 2013 - Present

  • Demonstrating expertise in creating and measuring the results of marketing content across various Digital Marketing platforms. • Responsible for paid media strategies, execution, and monitoring • Responsible for planning, budgetary control, identifying trends, and finding insights of all digital marketing activities • Optimizing and enhancing performance based on updated insights • Aligning activities with various marketing objectives by working closely with cross-functional… Show more • Demonstrating expertise in creating and measuring the results of marketing content across various Digital Marketing platforms. • Responsible for paid media strategies, execution, and monitoring • Responsible for planning, budgetary control, identifying trends, and finding insights of all digital marketing activities • Optimizing and enhancing performance based on updated insights • Aligning activities with various marketing objectives by working closely with cross-functional internal teams and freelancers (e.g. PPC specialists, SEO specialists, copywriters, social media specialists, digital marketing strategists, designers, etc) • Planning and executing activities on the Web, SEM, Email, Facebook, Twitter, Instagram, and display advertising campaigns • Measuring and reporting performance of all digital marketing campaigns, and assessing their performance in accordance with the set goals (ROI and KPIs) • Tracking and monitoring all online/social marketing activities by using Google Analytics and other monitoring tools • Ongoing analysis and optimization of key performance channels with a focus on improving conversion rate and CPA • Following data-driven approaches to analyze, predict, and optimize in order to drive continual improvement to campaigns results • Staying up-to-date and maintaining a high level of experience in digital technologies and online marketing trends • Making sure that all team members are up-to-date in terms of knowledge, technicalities, and skills • Provided the First Gamified Social Media Marketing Training in Egypt Show less



International House Cairo

• Egypt
• Education Administration Programs
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2018 - Present

  Giza Governorate, Egypt Responsible for all digital marketing activities including planning, budgetary control, identifying trends, and finding insights • Constantly optimizing and enhancing performance based on the latest insights • Developing and maintaining a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic • Handling ongoing analyses and optimizations of key performance channels with a focus on improving conversion… Show more Responsible for all digital marketing activities including planning, budgetary control, identifying trends, and finding insights • Constantly optimizing and enhancing performance based on the latest insights • Developing and maintaining a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic • Handling ongoing analyses and optimizations of key performance channels with a focus on improving conversion rates and CPA • Responsible for paid media strategies, execution, and monitoring • Developing and managing online social media activations (campaigns) • Measuring and reporting performance of all digital marketing campaigns, and assessing their performance in accordance with the set goals (ROI and KPIs) • Creating and measuring the results of marketing contents across various social media platforms • Aligning activities with various marketing objectives by working closely with cross-functional internal teams and freelancers (e.g. PPC specialists, SEO specialists, copywriters, social media specialists, digital marketing strategists, designers, etc) • Planning and executing activities on the web, SEM, Email, Remarketing, Facebook, Twitter, Instagram, and display advertising campaigns • Making sure that all team members are up-to-date in terms of knowledge, technicalities, and skills

• Social Media Marketing Manager

  • Nov 2015 - Dec 2017

  Egypt Aligning strategic social media goals with activity-based social marketing, resource allocation & budget spend • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic • Toolkit Selection, set up and implementation to monitor, alert & report on companies’ social media activity, trends etc • Developed and managed online social media activations (Campaigns) • Creating… Show more Aligning strategic social media goals with activity-based social marketing, resource allocation & budget spend • Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic • Toolkit Selection, set up and implementation to monitor, alert & report on companies’ social media activity, trends etc • Developed and managed online social media activations (Campaigns) • Creating extensive reports on social media activities including charts and graphs, with recommendations for action plans • Dive deep into social media analytics. • Researched, monitored and analyzed Reach Out’s social & digital media sentiment, reputation and feedback and developed comprehensive Social Media listening reports

• Social Media Executive

  • May 2014 - Nov 2015

  Egypt • Responsibility for hands on interaction within social media presences • Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns etc • Close connection with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered • Respond and react to changes within social networks – functionality, etiquette, reporting etc. • Monitor and present relevant data… Show more • Responsibility for hands on interaction within social media presences • Use of a toolkit to measure and monitor social activity- find out what works, tweak and improve communications, tactics, campaigns etc • Close connection with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered • Respond and react to changes within social networks – functionality, etiquette, reporting etc. • Monitor and present relevant data, trends • Utilize great web etiquette skills to ensure you deliver the right message online • Creative input on content, ideas on social media marketing • Work closely with the website development team and corporate communications • Enthusiasm with responsibility



AUC - School of Continuing Education

• Egypt
• Education Administration Programs
• 100 - 200 Employee

• Digital Marketing Trainer

  • Dec 2016 - Present

  Egypt • Designing, developing, creating, and updating the curriculum whenever necessary to meet the needs of the business • Providing in-class training in digital marketing • Helping learners in the practical execution of digital concepts • Holding doubt sessions • Completing the delivery of the course and program according to the agreed upon schedule and standards • Maintaining accurate documentation (e.g. assessments and marking records) • Coaching and mentoring learners to enable… Show more • Designing, developing, creating, and updating the curriculum whenever necessary to meet the needs of the business • Providing in-class training in digital marketing • Helping learners in the practical execution of digital concepts • Holding doubt sessions • Completing the delivery of the course and program according to the agreed upon schedule and standards • Maintaining accurate documentation (e.g. assessments and marking records) • Coaching and mentoring learners to enable them to achieve their full potential Show less



IMCT Group

• Egypt
• Education Administration Programs
• 1 - 100 Employee

• Performance Marketing Manager

  • Apr 2016 - Mar 2020

  Egypt Demonstrating expertise in creating and measuring the results of marketing contents across various social media platforms. • Responsible for paid media strategies, execution, and monitoring • Responsible for planning, budgetary control, identifying trends, and finding insights of all digital marketing activities • Optimizing and enhancing performance based on updated insights • Aligning activities with various marketing objectives by working closely with cross-functional internal… Show more Demonstrating expertise in creating and measuring the results of marketing contents across various social media platforms. • Responsible for paid media strategies, execution, and monitoring • Responsible for planning, budgetary control, identifying trends, and finding insights of all digital marketing activities • Optimizing and enhancing performance based on updated insights • Aligning activities with various marketing objectives by working closely with cross-functional internal teams and freelancers (e.g. PPC specialists, SEO specialists, copywriters, social media specialists, digital marketing strategists, designers, etc) • Planning and executing activities on the web, SEM, Email, Remarketing, Facebook, Twitter, Instagram, and display advertising campaigns • Measuring and reporting performance of all digital marketing campaigns, and assessing their performance in accordance with the set goals (ROI and KPIs) • Tracking and monitoring all online/social marketing activities by using Google Analytics and other monitoring tools • Ongoing analysis and optimization of key performance channels with a focus on improving conversion rate and CPA • Following data-driven approaches to analyze, predict, and optimize in order to drive continual improvement to campaigns results • Staying up-to-date and maintaining a high level of experience in digital technologies and online marketing trends • Making sure that all team members are up-to-date in terms of knowledge, technicalities, and skills Show less



TIEC

• Egypt
• Information Technology & Services
• 100 - 200 Employee

• Digital Marketing Consultant

  • Nov 2018 - Dec 2018

  Egypt Discussing with entrepreneurs their projects and how they intend to complement them through digital marketing, and brainstorming for new ideas to help their startups thrive • Developing digitals marketing strategies to boost entrepreneurial projects • Utilizing a broad spectrum of techniques to enhance digital marketing campaigns (e.g. sponsored ads, SEO, etc) • Applying approaches that are guaranteed to achieve high conversion rates • Performing in-depth analyses of insights to… Show more Discussing with entrepreneurs their projects and how they intend to complement them through digital marketing, and brainstorming for new ideas to help their startups thrive • Developing digitals marketing strategies to boost entrepreneurial projects • Utilizing a broad spectrum of techniques to enhance digital marketing campaigns (e.g. sponsored ads, SEO, etc) • Applying approaches that are guaranteed to achieve high conversion rates • Performing in-depth analyses of insights to apply tangible ad improvements • Monitoring social media campaigns • Producing reports that include key performance indicators (conversion rate, engagement rate, traffic, ROAs, etc) • Consulting the start-ups to the new tools and techniques to implement in terms of ad targeting Show less



Udacity

• United States
• E-learning
• 700 & Above Employee

• Digital Marketing Trainer “Session Lead “

  • Aug 2018 - Sep 2018

  Egypt (Oman Project) • Abiding by Udacity’s syllabus when demonstrating its subjects to the students, and delivering it according to the agreed upon schedule/program • Answering the attendees’ questions with using solid, elaborate explanations • Dividing students into groups on “Zoom” application and interacting with each group separately • Following up with the questions, answers, and interactions posted on DMND (Digital Marketing Nanodegree) Slack channel • Explaining digital… Show more (Oman Project) • Abiding by Udacity’s syllabus when demonstrating its subjects to the students, and delivering it according to the agreed upon schedule/program • Answering the attendees’ questions with using solid, elaborate explanations • Dividing students into groups on “Zoom” application and interacting with each group separately • Following up with the questions, answers, and interactions posted on DMND (Digital Marketing Nanodegree) Slack channel • Explaining digital marketing approaches using real, personal experiences (e.g. questions, information, videos, links, case studies, etc) • Helping students develop a deep understanding of how digital marketing differs from one channel/platform to another • Guiding students through the steps they ought to follow when setting strategies, plans, and goals so that they match their objectives • Helping learners in the practical execution of digital concepts • Maintaining accurate documentation (e.g. assessments and marking records) • Providing students with key factors that will help them get the best results from digital marketing channels • Helping students get their projects accepted when submitted to the DMND by applying the right methods to attain the best results possible • Illustrating different types of contents and what each type suits the most • Highlighting the main tools that are fundamental in analyzing the insights of each aspect on every platform (e.g. Facebook, Instagram, YouTube, Snapchat, Twitter, LinkedIn, etc) Show less



Hive Analytics

• Egypt
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Consultant

  • Jul 2017 - Oct 2017

  Egypt • Conducted competitor analyses in both Egypt and USA • Reassessed the company’s portfolio • Produced proposals for clients in different fields across Egypt and USA • Handled clients from different countries (Egypt, USA, Kuwait, etc) • Ran paid ad campaigns in Egypt and USA • Held meetings with clients to produce proposals tailored to fit their goals • Reset the price list of the company’s services, and added more services in the packages • Conducted researches to set a… Show more • Conducted competitor analyses in both Egypt and USA • Reassessed the company’s portfolio • Produced proposals for clients in different fields across Egypt and USA • Handled clients from different countries (Egypt, USA, Kuwait, etc) • Ran paid ad campaigns in Egypt and USA • Held meetings with clients to produce proposals tailored to fit their goals • Reset the price list of the company’s services, and added more services in the packages • Conducted researches to set a detailed wireframe for the company’s website • Participated in the recruiting process • Set training programs for internships • Managed team members with diverse backgrounds/cultures/nationalities (Egyptian, American, French, etc) • Directed the workflow through Trello and Content Calendars of Google Sheets • Achieved break-even point after 3 months only • Prepared the interviews’ questionnaire Show less



INJAZ Egypt

• Egypt
• Non-profit Organizations
• 1 - 100 Employee

• Entrepreneurship Trainer

  • Nov 2015 - Feb 2016

  Cairo Governorate, Egypt • Help people building their startups from concept to product • Aspiring web entrepreneurs with great ideas, yet don't have the hands-on experience to implement their ideas efficiently and turn it into profitable business • Give mentees “More than 12 Company” ideas about additional revenue streams, make more money and increase the retention • Host workshops and consult on business models, prototyping, testing and Value Proposition Design



Information Technology Institute (ITI)

• Egypt
• Professional Training and Coaching
• 700 & Above Employee

• Digital Marketing Trainer

  • Dec 2015 - Jan 2016

  Alexandria, Egypt • Design, develop, create and update curriculum as necessary to meet the needs of the business • Provide in-class training on Digital Marketing. • Helping learners in the practical execution of the digital concept. • Handling doubt sessions for students. • Complete the delivery of the course and program to the agreed schedule and standards • Maintain accurate documentation i.e. assessment and marking records • Coach and mentor the Learners to enable them to achieve their full… Show more • Design, develop, create and update curriculum as necessary to meet the needs of the business • Provide in-class training on Digital Marketing. • Helping learners in the practical execution of the digital concept. • Handling doubt sessions for students. • Complete the delivery of the course and program to the agreed schedule and standards • Maintain accurate documentation i.e. assessment and marking records • Coach and mentor the Learners to enable them to achieve their full potential. Show less



Open It

• Egypt
• Software Development
• 1 - 100 Employee

• Social Business Strategist

  • Apr 2015 - Oct 2015

  Cairo Governorate, Egypt Building a social media service team that supports the entire company with relevant social media services for guidance • Training for team members • Create a social business strategy in conjunction with representatives from the market i.e. Business partners, customer advisory board, influencer... And ensure the execution of that strategy • Conducting a social media assessment in the first place and refresh that assessment on a monthly basis.



English Flavors

• Egypt
• Education Management
• 1 - 100 Employee

• Co-Founder & Social Media Executive

  • Mar 2015 - Oct 2015

  Cairo Governorate, Egypt Evaluating customer research, market conditions and competitor data. • Develop the startup from concept to product. • Design, build and maintain English Flavors social media presence



Education For Employment-Egypt

• Egypt
• Non-profit Organization Management
• 1 - 100 Employee

• Social Media Marketing Trainer

  • Sep 2013 - Nov 2014

  Giza Governorate, Egypt • Curriculum development • Deliver training priorities in line with requirements and timeframes • Create, deliver and provide ongoing maintenance and enhancement of the Training Roadmap • Review training effectiveness using appropriate tools • Provide face-to- face training in one-on-one, small and large group environments. • Capture and retain attention of training audience • Improve training effectiveness by developing new approaches and techniques



Rawafed Tech | روافد تك

• Saudi Arabia
• IT Services and IT Consulting
• 1 - 100 Employee

• Social Media Specialist

  • Jun 2013 - Sep 2013

  • Manage Social Media marketing campaigns and day-to-day activities including: • Curate relevant content to reach the company’s ideal customers. • Create, curate, and manage all published content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. • Monitor trends in Social Media… Show more • Manage Social Media marketing campaigns and day-to-day activities including: • Curate relevant content to reach the company’s ideal customers. • Create, curate, and manage all published content (images, video and written). • Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. • Monitor trends in Social Media tools, applications, channels and strategies Show less



asgatech

• Saudi Arabia
• Software Development
• 1 - 100 Employee

• Social Media Marketing Specialist

  • Feb 2012 - Mar 2013

  Giza,Egypt • Strong passion for social media with an early adopter attitude • Contribute strategic ideas for using social media to engage customers • Track traffic, tweets, web analytics • A talent for composing engaging content for placement on social media websites like Facebook • Monitor and report trends in social media tools and research innovations in emerging social platforms and technologies. • Create custom Facebook tabs • Familiarity with content management systems and… Show more • Strong passion for social media with an early adopter attitude • Contribute strategic ideas for using social media to engage customers • Track traffic, tweets, web analytics • A talent for composing engaging content for placement on social media websites like Facebook • Monitor and report trends in social media tools and research innovations in emerging social platforms and technologies. • Create custom Facebook tabs • Familiarity with content management systems and fundamental Internet technologies such as HTML - Campaigns: • Nokia Smart Asha Road Show • Samsung Developers Day Workshop Cairo • The New Year Campaign 2013 Show less



Internet Life Initiative

• E-learning

• Co-Founder and Team Member

  • Oct 2010 - Dec 2012

  Cairo Governorate, Egypt Helping youth be familiar with different social media platforms through practical workshop • Spread the ideas and teach people how to deal with Google Apps • Helping people utilize the power of the Internet & Social media - Companies & Organizations I collaborate with: • Microsoft Egypt • Yalla Work • Alef Bookstore • Zedny org • Resala • Sonaa El Hayah - Projects: • Google Online Marketing Challenge Competition • Double click on the job •… Show more Helping youth be familiar with different social media platforms through practical workshop • Spread the ideas and teach people how to deal with Google Apps • Helping people utilize the power of the Internet & Social media - Companies & Organizations I collaborate with: • Microsoft Egypt • Yalla Work • Alef Bookstore • Zedny org • Resala • Sonaa El Hayah - Projects: • Google Online Marketing Challenge Competition • Double click on the job • Online Identity & Online Personal Brand Show less



Vodafone

• United Kingdom
• Telecommunications
• 700 & Above Employee

• Customer Care Representative

  • Jul 2010 - Feb 2012

  Maadi - Egypt • Attracts potential customers by answering product and service questions; suggesting information about other products and services. • Deal directly with customers either by telephone, or electronically. • Maintains customer records by updating account information. • Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or… Show more • Attracts potential customers by answering product and service questions; suggesting information about other products and services. • Deal directly with customers either by telephone, or electronically. • Maintains customer records by updating account information. • Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. • Refer unresolved customer complaints to designated departments for further investigation. • Communicate and coordinate with internal departments. • Contact customers to respond to inquiries or to notify them of claim investigation results or any planned adjustments. • Check to ensure that appropriate changes were made to resolve customers' problems. • Organize workflow to meet customer timeframes • Contributes to team effort by accomplishing related results as needed. • Recommends potential products or services to management by collecting customer information -and analyzing customer needs. Show less



Cairo International Tours

• Tour Leader

  • Oct 2009 - Jul 2010

  Heliopolis - Cairo -Egypt • Keeping up to date records and paperwork • Manage delegation's needs and logistical matters on the tour • Making arrangements for catering, accommodation, transport and excursions. • Offering sightseeing advice • Coordinate pre-arranged accommodation and transport and make sure that tour members are comfortable • Coordinate pre-arranged tour activities such as visits to local attractions, restaurants or shops, train rides, cruises, and extended tours • Attend to… Show more • Keeping up to date records and paperwork • Manage delegation's needs and logistical matters on the tour • Making arrangements for catering, accommodation, transport and excursions. • Offering sightseeing advice • Coordinate pre-arranged accommodation and transport and make sure that tour members are comfortable • Coordinate pre-arranged tour activities such as visits to local attractions, restaurants or shops, train rides, cruises, and extended tours • Attend to operational problems such as booking errors and amendments, lost luggage or illness • Monitor visitors' activities in order to ensure compliance with the establishment or tour regulations and safety practices Show less



Koueider Café

• Waiter

  • Jul 2007 - Oct 2009

  Rehab City - New Cairo - Egypt • Providing the best services in hospitality, food & Drinks. • Giving the guest the best experience that money can buy. • Learn menu items and be able to describe them appropriately to guests. • Take beverage and food orders. • Inform customers of daily specials. • Deliver beverages and food in a timely manner. • Check-in with guests to ensure that everything is going well. • Collect payments from customers.



Baraziliano Café

• Waiter

  • Apr 2006 - Jul 2007

  Cairo - Egypt • Inform customers of daily specials. • Deliver beverages and food in a timely manner. • Check-in with guests to ensure that everything is going well. • Collect payments from customers.



Freelancer

• E-Marketer

  • May 2004 - Apr 2006

  In late 2004, I started work as a Freelance Online Marketer. The very first step was to get myself registered and situated on Yahoo Groups, where there were many forums’ Owners with plenty of members who had questions they wanted answered. My role consisted mainly of creating content for each forum which would attract new visitors and convert them into active members by having discussions about their interests or problems. This led me down the path towards starting up social media… Show more In late 2004, I started work as a Freelance Online Marketer. The very first step was to get myself registered and situated on Yahoo Groups, where there were many forums’ Owners with plenty of members who had questions they wanted answered. My role consisted mainly of creating content for each forum which would attract new visitors and convert them into active members by having discussions about their interests or problems. This led me down the path towards starting up social media communities. Show less