Experience

City of San Antonio Metropolitan Health District

• United States
• Government Administration
• 100 - 200 Employee

• Equity Communications Specialist

  • Jan 2021 - Present

  Represents, advises and directs the marketing and publicity strategies for Healthy Neighborhoods, a Metro Health program targeting underserved populations in disenfranchised neighborhoods throughout San Antonio. • Scripted, assembled and directed community health workers to be filmed - in English and Spanish - discussing the essentials, and extolling the benefits, of influenza vaccination; footage was then edited for broadcast advertising throughout flu season. • Coordinated with Marketing Manager and Public Information Officer to carry out broadcast press advocacy for the Healthy Corner Store program. • Fulfilled multiple roles (under guidance and otherwise) in support of annual National Public Health Week outdoor festival, with duties including media representation, community engagement, coordination with partners, and hands-on assembling and deconstructing the event. • Design, writing, and consultation duties for various initiatives within Healthy Neighborhoods, in support of such issues as gardening, breastfeeding, tobacco-free living and COVID/Flu outreach. • Organized and led volunteers across multiple Metro Health departments to create - and participate in - the largest Fiesta parade to-date, to engender ongoing group participation and growth in direct brand publicity efforts, including televised broadcast. Show less



Alpha Media USA

• United States
• Broadcast Media Production and Distribution
• 500 - 600 Employee

• Radio Producer

  • May 2012 - Aug 2020

  Produce, develop, and broadcast the “Jack Ricacardi Show”, “Bob Webster Gardening Show”, and “Your Pet’s Health with Dr. Dan Kirby” radio programs for KTSA 550 AM and 107.1 FM in San Antonio and South Texas. • Generate content for upcoming programs, research topics, and initiate story ideas. • Curate SEO-optimized content for web publication including articles, press releases, and social posts. Write and design intros, promos, scripts, question lines, and superimposed images (supers) that are on brand and in compliance with media law. • Utilize VEGAS Pro 17, Final Cut Pro X, and Adobe Creative Suite to edit audio, video, and photography for podcasts and shows. • Lead impression tracking initiatives for Facebook and Twitter live streams and YouTube recordings. Track audience engagement to generate future leads and growth. Collect impression data, analyze metrics, and adjust shows to improve campaign performance. In 2018, adopted a Social Media Marketing role and introduced new software to the radio station, growing the audience area beyond the South Texas region. Oversaw the creation of on-demand digital content filmed live, in studio for broadcast on the station website, Facebook, Twitter, and YouTube. Installed cameras into the studio booth and improved production value to streaming standard. Within two months, grew video views from nonexistence to 10,000 views. Show less



Border | Media

• Uruguay
• Media Production

• Production Intern

  • Feb 2011 - May 2012

  Supported the production process of the “Jack Riccardi Show” and other KTSA radio programs from initial pitch to live radio broadcast. • Learned the vital skills needed for public media operations and gained experience in broadcast journalism, production, research, reporting, interview, and audio storytelling. • Participated in the audio production process and assisted the show’s producer and host with tasks. Operated the audio board and radio equipment for broadcast. • Screened calls from the main phone line during live production. Streamlined the yearly “Raul Jimenez Foundation Telethon”. Prevented scheduling conflicts and gaps in the broadcast which had previously cost the telethon donations. Recorded hosts and guests as if live on air; edited the audio and distributed recordings to every soundboard operator. Show less



Dr. M. Ali Campaign for Texas House

• Media Director

  • Feb 2010 - Mar 2011

  Directed the marketing and advertising strategies of the Ali for Texas Campaign for the 122nd District Representative. Performed multiple roles including Manager, Spokesperson, and Campaign Coordinator to expand awareness on the local election and gain support for the cause. • Wrote campaign literature that promoted its goals, initiatives, and strategies. Authored scripts for block walkers; AP styled press releases for promotion; and talking points for Dr. Ali’s speaking engagements. • Collaborated with policy and organizing staff to ideate and carry-out marketing campaigns. Communicated policy objectives using multi-platform engagement tactics. Marketed digitally via Constant Contact; in print using custom mailers, pushcards, doorhangers, and signage (billboards). • Cultivated and designed the campaign brand. Developed the campaign slogan and focused efforts to build greater brand awareness, attract donors, and gain voters. Helped to raise $17,357 for the 2010 election. Successfully reframed a negative news story into a promotion opportunity to push the candidate’s agenda and direct viewers towards the campaign website. Circumnavigated negative public opinion after KENS-5 Eyewitness News uncovered that crewman and volunteers had nailed signs to historic trees in downtown San Antonio. Accepted responsibility for the damage, removed the signs, and later reposted signage in more appropriate areas. Show less



America Online

• Retail

• Assistant Programming Manager

  • Feb 2008 - Feb 2009

  • Wrote engaging, search engine optimized stories for Kids Online (KOL.com), AOL’s youth-targeted platform. Produced and edited copy, audio, and video on trending topics for slideshows, news hits, and features. • Interviewed celebrities and public figures for podcasts, short-form videos, and slideshows. Reported on breaking news and trends based on website traffic and readership trends. Covered White House events, celebrity collaborations, the 2008 Summer Olympics in Beijing, China, and more. • Created, curated, and distributed content for multi-platform consumption. Edited stories for grammar, spelling, style, and factual accuracy within the set deadline. Show less



The Paisano

• Newspaper Publishing

• Managing Editor

  • Sep 2005 - Dec 2006

  • Directed the editorial activities and publication of “The Paisano”, a student-led, independent newspaper. Successfully published 7000 copies weekly by encouraging team members to write concise, engaging stories within deadline. • Proofread, fact-checked, formatted, styled, and edited all articles prior to publication. Investigated events and facts for veracity. • Headed the Campus and Opinion sections and wrote for all divisions of the newspaper including News, Sports, Features, and Arts and Entertainment. Accomplished four stories within a pending deadline during a staff shortage. Show less



UTSA PUBLIC AFFAIRS

• Online Publications Asst

  • Sep 2005 - Sep 2006

  Kareem aided the assistant director of public affairs by sharing online media responsibilities, such as updating and posting stories to "UTSA Today." He wrote and edited feature stories of UTSA's campus news and special events. He also created the "Rising Roadrunner" story segments about students who made special accomplishments while attending UTSA. Kareem aided the assistant director of public affairs by sharing online media responsibilities, such as updating and posting stories to "UTSA Today." He wrote and edited feature stories of UTSA's campus news and special events. He also created the "Rising Roadrunner" story segments about students who made special accomplishments while attending UTSA.