Cluster Head- Digital Strategy

• Jun 2019 - Present

• In the process of trying to create and organize an internal team by training newcomers to the field and helping them understand the importance of digital and the difference small things make. • Working with other internal teams to grasp their skills and understand key pain points. • Working directly with marketing and product heads of other business and deciding and creating a marketing and business strategy by initiating and making strategic decisions and creating 3/6 month roadmaps in which we can test them. • Trying and acquiring skill and expertise in other forms of media outside of hardcore digital and performance marketing to try and expand my knowledge base. • Working with the CEO and the business heads to create new revenue and monetization opportunities. • Working on upgrading my skills in my overall understanding of brand and its importance in creating sales and business opportunities for any company. • Working on tools like Appsflyer, Google Firebase and Branch.io to get to the depths of understanding key user pain points and deriving business and marketing insights out of that and working with the product, content and digital teams to correct and implement new ideas based on the findings. Show less

Digital Operations Analyst

• Jun 2017 - Present

Being a newcomer to the industry:1) Understood the natures of agencies and how the business works.2) Learnt end to end of Google and Facebook marketing and how the platform works.3) Handled Display, Search and Social campaigns for a number of e-commerce clients.4) Effectively used SEO techniques on websites to obtain breakthrough rankings on major search engines.5) Worked on a number of brands in varied market segments to improve engagement on their social channels by collaborating with the content and video teams via understanding of platforms and end users.6) Managed to gain some knowledge in Web Analytics and reporting methods to monitor performance and revenue metrics Show less

Tax Associate

• Feb 2016 - Present

Tax Analyst

• Jun 2014 - Nov 2015

1) Worked in the UK Taxation Department. 2) Was a part of the Expats team. Dealt with Experienced employees (WL 3+). 3) Calculated taxes for the Expat colleagues along with the preliminary task of paying them on a period to period basis. 4) Created and suggested models and processes to improve workflow. 5) Saved about $200,000 dollars for a client via critical reporting methods. 1) Worked in the UK Taxation Department. 2) Was a part of the Expats team. Dealt with Experienced employees (WL 3+). 3) Calculated taxes for the Expat colleagues along with the preliminary task of paying them on a period to period basis. 4) Created and suggested models and processes to improve workflow. 5) Saved about $200,000 dollars for a client via critical reporting methods.