Project Lead

• Aug 2022 - Present

Growth Manager

• Dec 2021 - Present

Contenthorse is an ROI-led content marketing agency for B2B SaaS businesses. Key Achievements - Created content for MF1000s (www.myfirst1000s.com) - A website about SaaS founders and their journey from 0 to 1000 subscribers. Spearheaded content marketing campaigns, resulting in more than a 20% increase in newsletter subscribers and an 80% increase in website traffic. Developed lead generation strategies using SEO and outbound email marketing. Developed a comprehensive content strategy across Youtube, LinkedIn, and Reddit resulting in a 30% increase in engagement. Show less

Marketing Consultant

• May 2019 - Present

Planned and performed keyword research using Ahref and Semrush, lowering the cost of testing potential keywords by 30%. Managed a budget of $7200 for Facebook ads which generated $12,000 in revenue. Set up and led reporting for A/B testing in Bemob to improve the conversion rate of the campaign by 25%. Worked with Social Media Manager to boost lead generation, creating 3 funnels, resulting in a 62% increase in form submissions. Implemented rigorous A/B testing on Facebook to increase the efficacy of paid ads resulting in an improvement in ROI by 65% Strategized, developed, and managed paid digital marketing campaigns on Bing ads with a monthly budget of $400 resulting in an average of $410 in monthly revenue. Collectively generated nearly 81 leads for the client representing a 6% increase in total revenue. Show less

Digital Marketing Executive & Copywriter

• Nov 2019 - Mar 2021

Sterling AG is a 360-degree media and marketing firm. The core competency of the firm is to infuse design creating a manifold increase in the efficiency of the corporate communication module for their customers. Key Achievements - Curated content calendar across all brands and social media platforms and succeeded in growing the following on all channels by a total of 992.21%. Crafted 15+ monthly social media campaign ideas, presenting ideas to 2 department heads to identify 6 monthly campaigns for implementation that had an engagement in excess of 232,676+ shares, comments, link clicks, and reactions. Created and pitched original ideas for online video content. Wrote scripts and coordinated story development with team members. Utilized data and trends to understand what worked and what didn’t on Facebook to increase engagement rate by 1217.59% Assisted and collaborated on all live events by preparing plans of action ahead of time, as well as obtaining timely approvals. Collaborated with 3 departments, including marketing and design, to create social media copy and imagery with 20+ posts across platforms each week. Show less

Youtuber - Influencer

• May 2017 - Apr 2019

Generated revenue of 500$ per month through Youtube Ads. Followed a strict video upload schedule for 66,535+ subscribers. Filmed and edited gameplay videos and gained 15,000,000+ total video views. Maintained a strong grasp of the English language, utilizing grammatically accurate sentences to interact with 50+ subscribers on a daily basis. Used Photoshop and Canva to create compelling thumbnails that had an average click-through rate of 9.6% Utilized data trends to understand what worked and what didn’t on Youtube to gain 6.75 million additional video views through Youtube suggested features. Tested which time of day maximized video views to increase the view rate by 35%. Developed skills in Youtube SEO, content creation, and trend prediction resulting in 26 million impressions across 3 Youtube channels. Show less