Karan Pursnani

Senior Lead - Client Servicing and Influencer Relations at Chtrbox
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Contact Information
us****@****om
(386) 825-5501
Location
Mumbai, Maharashtra, India, IN

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Experience

    • Advertising Services
    • 1 - 100 Employee
    • Senior Lead - Client Servicing and Influencer Relations
      • Aug 2023 - Present

    • Lead - Influencer Relations
      • Jul 2021 - Oct 2023

      Successfully leading a team and helping them established relations within theinfluencer ecosystem, setting budgets that help build net profit and revenue.Cultivating celebs and content creator outreach program to build an active influencernetwork.Managing day-to-day operations of influencer marketing strategies and creative campaignsmeet required KPIsLeading marketing campaigns for some of the biggest brands in India like Netflix, Amazon,Lenovo, Amazon Alexa, HP, Cred etc.Driving marketing decisions using insights learned through up-to-date knowledge of socialmedia platforms. Show less

    • Sr. Manager: Client Servicing and Influencer relations
      • Jul 2020 - Jul 2021

      Led marketing campaigns for Netflix, Lenovo, Flipkart, Amazon, Olay,Gillette, Whisper, Pampers and many more brandsSuccessfully led a team through various campaigns for some of thebiggest brands in IndiaPlanned and executed marketing & influencer campaigns nationwide.Assisting the brand in marketing strategies.Ideated new concepts and formed campaigns around them.

    • Manager: Client Servicing and Influencer relations
      • Nov 2019 - Jul 2020

    • Jr. Manager: Client Servicing and Influencer relations
      • Jun 2019 - Nov 2019

    • India
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Manager
      • Feb 2016 - Apr 2019

      Handled marketing campaigns for Brands like Aldo, Brand Factory, Fashion Big Bazaar, Big Bazaar, Central, Charles & Keith, Levis, Inglot, New Balance, Lee Cooper, Spykar, Speedo, Reliance Jewels etc. Planned and executed marketing & influencer campaigns nationwide. Assisting the brand in marketing strategies. Ideated new concepts and formed campaigns around them. Handled marketing campaigns for Brands like Aldo, Brand Factory, Fashion Big Bazaar, Big Bazaar, Central, Charles & Keith, Levis, Inglot, New Balance, Lee Cooper, Spykar, Speedo, Reliance Jewels etc. Planned and executed marketing & influencer campaigns nationwide. Assisting the brand in marketing strategies. Ideated new concepts and formed campaigns around them.

    • India
    • Entertainment Providers
    • 1 - 100 Employee
    • Marketing Consultant
      • Jan 2018 - Apr 2018

      Managing Brand Endorsements for Artists like Arijit Singh, Vishal & Shekhar, Anusha Mani etc. Assisting these Artists in running their social media handles Managing Brand Endorsements for Artists like Arijit Singh, Vishal & Shekhar, Anusha Mani etc. Assisting these Artists in running their social media handles

    • India
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Marketing Consultant
      • Apr 2017 - May 2017

      Acted as a consultant to assist on marketing campaigns Initiating marketing campaigns for restaurants like TAG gourmet kitchen, Thalassa, Masala Bar, 145, La folie Labs. Conceptualizing new plans to promote these restaurants. Planning events and cross promotions for restaurants Acted as a consultant to assist on marketing campaigns Initiating marketing campaigns for restaurants like TAG gourmet kitchen, Thalassa, Masala Bar, 145, La folie Labs. Conceptualizing new plans to promote these restaurants. Planning events and cross promotions for restaurants

Education

  • Victoria High School, Mumbai
    Secondary school
    2010 - 2012

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