Karan Lathia
Head of Marketing at Horkans Group- Claim this Profile
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English Full professional proficiency
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Hindi Native or bilingual proficiency
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Gujarati Native or bilingual proficiency
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Marathi Limited working proficiency
Topline Score
Bio
Lincoln Galera
It was a pleasure to work with Karan. He is always very helpful and without a doubt works very well in a team. Karan successfully managed website migration projects and always delivered great reports and updates. Also, Karan always likes to make sure the message has been successfully transmitted.
Lincoln Galera
It was a pleasure to work with Karan. He is always very helpful and without a doubt works very well in a team. Karan successfully managed website migration projects and always delivered great reports and updates. Also, Karan always likes to make sure the message has been successfully transmitted.
Lincoln Galera
It was a pleasure to work with Karan. He is always very helpful and without a doubt works very well in a team. Karan successfully managed website migration projects and always delivered great reports and updates. Also, Karan always likes to make sure the message has been successfully transmitted.
Lincoln Galera
It was a pleasure to work with Karan. He is always very helpful and without a doubt works very well in a team. Karan successfully managed website migration projects and always delivered great reports and updates. Also, Karan always likes to make sure the message has been successfully transmitted.
Credentials
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Digital Marketing Strategy - Pay Per Click & Email Marketing
StukentJul, 2020- Nov, 2024 -
Email Marketing
HubSpot AcademyJul, 2020- Nov, 2024 -
Inbound Marketing
HubSpotFeb, 2020- Nov, 2024 -
GoogleAd Search Certification
GoogleFeb, 2020- Nov, 2024
Experience
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Horkans Group
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Ireland
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Retail
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1 - 100 Employee
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Head of Marketing
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May 2021 - Present
Roles & Responsibilities - Manage all online activity in relation to sales, conversion, a/b testing and reporting for all brand's E-commerce website (Petworld, Pet Food Depot & Horkans Garden Centre) - Developing and implementing an E-commerce strategy in order to improve website performance. - Employing user experience (UX) and conversion rate optimization methods to turn potential visitors into customers. - Formulating and implementing effective SEO practices to improve the brand's organic traffic and better visibility. - Developing a content calendar and overseeing website uploads and landing pages development to enhance the conversions online. - Improving the internal search and product recommendations on the website for a better online experience. Show less
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Self-employed
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Ireland
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Travel Blogger
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Jul 2020 - Present
Built website on WordPress Platform to disseminate travel-based information through blogs. Link: www.karanlathia.com Built website on WordPress Platform to disseminate travel-based information through blogs. Link: www.karanlathia.com
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Disney Star
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India
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing Intern
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Jun 2019 - Aug 2019
Core Roles & Responsibilities: 1. Designed social media campaign for the popular shows (How I Met My Mother, Barry & Game of Thrones). 2. Monitored social media platforms for the latest trends & potential key influencers. 3. Prepared detailed promotional presentations for the marketing campaigns. (MasterChef Australia Show). 4. Assisted with the planning and hosting of marketing events (Swiggy Party - MasterChef Australia Show). Core Roles & Responsibilities: 1. Designed social media campaign for the popular shows (How I Met My Mother, Barry & Game of Thrones). 2. Monitored social media platforms for the latest trends & potential key influencers. 3. Prepared detailed promotional presentations for the marketing campaigns. (MasterChef Australia Show). 4. Assisted with the planning and hosting of marketing events (Swiggy Party - MasterChef Australia Show).
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JustBurstOut
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Work from Home - Remote Location
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Content Writer
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Oct 2018 - Nov 2018
1. Created SEO friendly web content for the healthcare sector client. 2. Ensured plagiarism free & premium quality contents. 1. Created SEO friendly web content for the healthcare sector client. 2. Ensured plagiarism free & premium quality contents.
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Inventive Media
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Mumbai Area, India
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Marketing Specialist
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Sep 2017 - Aug 2018
1. Competitor's analysis & market research for industry trends. 2. BARC (Broadcast Audience Research Council) data analysis for sales analytical reports. 3. Gathered, investigated, and summarized market data and trends to draft reports. 4. Created radio scripts for associated radio channels to integrate creatively with brands. 1. Competitor's analysis & market research for industry trends. 2. BARC (Broadcast Audience Research Council) data analysis for sales analytical reports. 3. Gathered, investigated, and summarized market data and trends to draft reports. 4. Created radio scripts for associated radio channels to integrate creatively with brands.
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CYappa Videos
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Mumbai Area, India
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Digital Marketer & Content Creator
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Jun 2016 - Jun 2017
Digital Marketing Executive for CYappa Entertainment. Key achievements: Gained 11 Million+ Content Views & 38K+ Subscribers. Core Roles & Responsibilities: • Performed Keyword analysis and search engine optimisation to improve the company’s ranking on YouTube & Social Media Platforms. • Scripted, Cinematographed and Edited over 70+ video content for the company. • Monetised channel with Google AdSense & brand association to increase revenue for the channel. • Developed and distributed promotional content on social media platforms (Facebook, Instagram and YouTube). • Implemented an integrated online content strategy across multiple social media channels. Show less
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Education
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2019 - 2020
National University of Ireland, Galway
Master's degree, Digital Marketing -
2016 - 2019
Usha Pravin Gandhi College Of Management
Bachelor of Mass Media, Advertising
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