Karaline Goldmark
Head of DTC at Artica- Claim this Profile
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Bio
Sondra Harris
I had the privilege of collaborating with Karaline across different departments in both 2022 and 2023. She consistently demonstrated a proactive approach and a swift execution of tasks assigned by our Customer Experience and Management Teams, often under tight time constraints. For those seeking an exceptional D2C e-commerce platform manager, Karaline is the ideal candidate. Her unwavering commitment, specialized knowledge, and impactful contributions have left an enduring mark on me both professionally and personally. Karaline possesses the remarkable ability to infuse a room with positivity, creating an infectious atmosphere within the work environment. Those fortunate enough to engage in collaborations with her deeply appreciate this exceptional quality. Her persistent can-do attitude, coupled with her capacity to seamlessly adapt during projects and see them through to completion, all while maintaining a cheerful demeanor, is truly commendable. Her project execution is unprecedented! When it comes to delving into data, Karaline's proficiency stands out remarkably, particularly within the digital marketplace. She elevated our brands to unprecedented heights. Should the opportunity arise to collaborate with Karaline, you'll undoubtedly find yourself grateful for the experience!
Ty Schultz
I've had the privilege of collaborating with many professionals in the digital marketing landscape, but few have left as lasting an impression as Karaline. In short, calling her a 'digital conversion expert' almost feels like an understatement. From the outset of our work together, Karaline's deep understanding of consumer behavior and conversion optimization techniques were immediately clear. But it wasn't just her breadth of knowledge, but her ability to apply it in real-world scenarios, tailoring strategies to our unique business model and customer base that impressed me most. Karaline also has a very strong and well-organized work ethic and a rare ability to translate complex data into actionable insights. I would strongly recommend Karaline for any role in this space.
Sondra Harris
I had the privilege of collaborating with Karaline across different departments in both 2022 and 2023. She consistently demonstrated a proactive approach and a swift execution of tasks assigned by our Customer Experience and Management Teams, often under tight time constraints. For those seeking an exceptional D2C e-commerce platform manager, Karaline is the ideal candidate. Her unwavering commitment, specialized knowledge, and impactful contributions have left an enduring mark on me both professionally and personally. Karaline possesses the remarkable ability to infuse a room with positivity, creating an infectious atmosphere within the work environment. Those fortunate enough to engage in collaborations with her deeply appreciate this exceptional quality. Her persistent can-do attitude, coupled with her capacity to seamlessly adapt during projects and see them through to completion, all while maintaining a cheerful demeanor, is truly commendable. Her project execution is unprecedented! When it comes to delving into data, Karaline's proficiency stands out remarkably, particularly within the digital marketplace. She elevated our brands to unprecedented heights. Should the opportunity arise to collaborate with Karaline, you'll undoubtedly find yourself grateful for the experience!
Ty Schultz
I've had the privilege of collaborating with many professionals in the digital marketing landscape, but few have left as lasting an impression as Karaline. In short, calling her a 'digital conversion expert' almost feels like an understatement. From the outset of our work together, Karaline's deep understanding of consumer behavior and conversion optimization techniques were immediately clear. But it wasn't just her breadth of knowledge, but her ability to apply it in real-world scenarios, tailoring strategies to our unique business model and customer base that impressed me most. Karaline also has a very strong and well-organized work ethic and a rare ability to translate complex data into actionable insights. I would strongly recommend Karaline for any role in this space.
Sondra Harris
I had the privilege of collaborating with Karaline across different departments in both 2022 and 2023. She consistently demonstrated a proactive approach and a swift execution of tasks assigned by our Customer Experience and Management Teams, often under tight time constraints. For those seeking an exceptional D2C e-commerce platform manager, Karaline is the ideal candidate. Her unwavering commitment, specialized knowledge, and impactful contributions have left an enduring mark on me both professionally and personally. Karaline possesses the remarkable ability to infuse a room with positivity, creating an infectious atmosphere within the work environment. Those fortunate enough to engage in collaborations with her deeply appreciate this exceptional quality. Her persistent can-do attitude, coupled with her capacity to seamlessly adapt during projects and see them through to completion, all while maintaining a cheerful demeanor, is truly commendable. Her project execution is unprecedented! When it comes to delving into data, Karaline's proficiency stands out remarkably, particularly within the digital marketplace. She elevated our brands to unprecedented heights. Should the opportunity arise to collaborate with Karaline, you'll undoubtedly find yourself grateful for the experience!
Ty Schultz
I've had the privilege of collaborating with many professionals in the digital marketing landscape, but few have left as lasting an impression as Karaline. In short, calling her a 'digital conversion expert' almost feels like an understatement. From the outset of our work together, Karaline's deep understanding of consumer behavior and conversion optimization techniques were immediately clear. But it wasn't just her breadth of knowledge, but her ability to apply it in real-world scenarios, tailoring strategies to our unique business model and customer base that impressed me most. Karaline also has a very strong and well-organized work ethic and a rare ability to translate complex data into actionable insights. I would strongly recommend Karaline for any role in this space.
Sondra Harris
I had the privilege of collaborating with Karaline across different departments in both 2022 and 2023. She consistently demonstrated a proactive approach and a swift execution of tasks assigned by our Customer Experience and Management Teams, often under tight time constraints. For those seeking an exceptional D2C e-commerce platform manager, Karaline is the ideal candidate. Her unwavering commitment, specialized knowledge, and impactful contributions have left an enduring mark on me both professionally and personally. Karaline possesses the remarkable ability to infuse a room with positivity, creating an infectious atmosphere within the work environment. Those fortunate enough to engage in collaborations with her deeply appreciate this exceptional quality. Her persistent can-do attitude, coupled with her capacity to seamlessly adapt during projects and see them through to completion, all while maintaining a cheerful demeanor, is truly commendable. Her project execution is unprecedented! When it comes to delving into data, Karaline's proficiency stands out remarkably, particularly within the digital marketplace. She elevated our brands to unprecedented heights. Should the opportunity arise to collaborate with Karaline, you'll undoubtedly find yourself grateful for the experience!
Ty Schultz
I've had the privilege of collaborating with many professionals in the digital marketing landscape, but few have left as lasting an impression as Karaline. In short, calling her a 'digital conversion expert' almost feels like an understatement. From the outset of our work together, Karaline's deep understanding of consumer behavior and conversion optimization techniques were immediately clear. But it wasn't just her breadth of knowledge, but her ability to apply it in real-world scenarios, tailoring strategies to our unique business model and customer base that impressed me most. Karaline also has a very strong and well-organized work ethic and a rare ability to translate complex data into actionable insights. I would strongly recommend Karaline for any role in this space.
Credentials
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Contentsquare Certification
ContentsquareAug, 2020- Nov, 2024
Experience
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Artica
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Head of DTC
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Jul 2022 - Present
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Tile
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United States
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Consumer Services
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100 - 200 Employee
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Head of DTC
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Jun 2021 - May 2022
* Grow DTC through exclusive offers that are expected to produce over $30M since launch* Propel subscription revenue on the web through site optimization generating +300% growth in signups since 2020* Generate new customer subscription signups through hardware bundling that drives an AOV +35% over the total business* Execute and oversee annual product launches in 20 countries and 12 languages
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Sr. Manager of eCommerce
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Aug 2020 - Jun 2021
* Launched 20 tests that had a $4M revenue impact with a 75% win rate* Released web roll outs in 12 new countries with 9 new languages within 8 weeks* Implemented daily demand forecasting models to provide accurate planning to management * Positioned the business to move into a 17pt positive quarterly trend swing after onboarding
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Macy's
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United States
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Retail
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700 & Above Employee
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eCommerce Strategy & Execution Director
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Sep 2017 - May 2020
* Strategically pressed home page ideation and execution forward with over 33 cross-functional colleagues, across Desktop, Mobile, and App, to increase our customer’s asset engagement in Fall 2019 where the conversion KPI was +22% LY* Amplified sitewide gifting by delivering increased revenue and traffic to the experience through the marketing plan which produced a +$5M revenue increase while reducing customer clicks and navigation complexity * Regulated and examined business offer proposals to deliver a new customer experience within the daily deal strategy for key events, like Cyber Monday, generating +$17M incremental business in 2019* Conducted weekly communication briefs to over 130 peers to lead pipeline operational strategies and align stakeholders Show less
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eCommerce Merchandising Director - Women's Petite Apparel
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Jun 2017 - Sep 2017
* Restructured pricing best practices while holding the procurement teams accountable to help increase team productivity * Partnered with congruent teams to A/B test the first iteration of size range merging on a product page which showed there was no change in KPIs; although, there were SEO impacts to the page that need to be planned for prior to a complete launch* Influenced 3 procurement colleagues to magnify inventory needs through analysis of merchandise weekly* Tactically moved the department up in the mobile navigation funnel which reduced clicks to from 6 to 3 delivering an increased PDP rate +10% and moved the conversion KPI to 3x greater than historical conversion Show less
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eCommerce Merchandising Director - Women's Casual Apparel
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May 2016 - Jun 2017
* Led a 2016 annual increase of +$22M over last year increasing the business penetration to 17% versus 12% LY * Increased the cashmere business +$3M over LY moving the business penetration to 45% +9 points over LY and increasing the order conversion +1% LY* Reduced the POS markdown rate by 7.5 points contributing to a department margin increase of +2% over plan* Implemented a 2% AUR increase strategy in Karen Scott during Fall 2016 selling 845k units +36% to LY
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eCommerce Procurement & Merchandising Associate - Women's Shoes
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Sep 2014 - May 2016
*Ownership of business drove $52M annually at COM +28% to LY* Piloted the first iteration of single view of inventory for the company that led to a full-scale launch in 2015 * Initiated proactive discussions between the directors for pricing and markdown evaluation showcasing eCommerce nuances and deliver margin expectations* Constructed purchase orders and responded to business needs through receipt allocation
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Store Procurement Associate - Junior Shoes
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Feb 2014 - Aug 2014
* Direct ownership of Jessica Simpson, seasonal merchandise, and Material Girl private brand shoes* Secured the launch of the Timberland women's brand at Macy's* Negotiated 5 unprofitable brand exits
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Senior Procurement Assistant - Men's Seasonal Apparel
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Jan 2013 - Jan 2014
* Negotiated with 19+ vendors for advertising coop collection and implementation* Generated quarterly returns in partnership with vendors based on trends and predictive inventory models* Interpreted point-of sale analytics to drive weekly pricing, projections, and markdowns
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Procurement Assistant - Estee Lauder Cosmetics
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Mar 2011 - Jan 2013
* Owned brand management and vendor relationships through strategic marketing plan development resulting in $12M of advertising coop* Constructed and reacted to purchase orders based on strategic business developments*Acting Buyer from Nov 2011-Jan 2012 driving Q4 Sales +4% Plan and +7% LY
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Macy's
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United States
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Retail
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700 & Above Employee
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Merchant Intern
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Jun 2010 - Aug 2010
Worked as an intern in Men's Shoes. Worked as an intern in Men's Shoes.
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Hotel Congress
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Tucson, Arizona Area
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Copper Hall Marketing Intern
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Aug 2009 - Nov 2009
* Formulated list serves to build the database of user information * Conducted a qualitative feedback surveys on all hosted venue events * Managed sales pitch calls for conventions and social gatherings * Formulated list serves to build the database of user information * Conducted a qualitative feedback surveys on all hosted venue events * Managed sales pitch calls for conventions and social gatherings
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University of Arizona Wildcat Club
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University of Arizona, Tucson
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Annual Giving and Development Intern
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May 2009 - Aug 2009
* Corresponded with local and national donors to solicit continued support for athletic fundraising efforts * Restructured Campaign Arizona gift commitments within database * Corresponded with local and national donors to solicit continued support for athletic fundraising efforts * Restructured Campaign Arizona gift commitments within database
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Student Ambassador
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Jul 2008 - Dec 2008
* Promoted campus activities through recruiting, advertisements, and classroom presentations * Performed motivational speeches at student orientations and high schools to encourage the pursuit of higher education Grade / Tutor Business Math Students: * Provided academic aid by tutoring students in Business Math and other mathematics courses * Assisted business math professors by grading papers and preparing answer keys * Promoted campus activities through recruiting, advertisements, and classroom presentations * Performed motivational speeches at student orientations and high schools to encourage the pursuit of higher education Grade / Tutor Business Math Students: * Provided academic aid by tutoring students in Business Math and other mathematics courses * Assisted business math professors by grading papers and preparing answer keys
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Saks Fifth Avenue
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jan 2008 - Jul 2008
* Produced shoe and accessory sales by cultivating customer relations and building a client book * Arranged the storage room to eliminate inefficient restocking methods * Merchandised floor displays to increase foot traffic through the aisle * Produced shoe and accessory sales by cultivating customer relations and building a client book * Arranged the storage room to eliminate inefficient restocking methods * Merchandised floor displays to increase foot traffic through the aisle
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Genesco Inc. (Journeys & Jarman Shoes)
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Tucson, Arizona Area
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Sales Associate
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Aug 2005 - Jan 2008
* Generated over $100,000 in shoes per year as a part time sale associate * Merchandised table stands to highlight local trends and new inventory * Owned personal client relations and pattern predictions to anticipate potential buys * Generated over $100,000 in shoes per year as a part time sale associate * Merchandised table stands to highlight local trends and new inventory * Owned personal client relations and pattern predictions to anticipate potential buys
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Education
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2009 - 2010
University of Arizona, Eller College of Management
BSBA, Marketing -
Pima Community College
Associate's Degree, Business Administration
Community
