Kara Clark
Assistant Vice President, Marketing at SESLOC Federal Credit Union- Claim this Profile
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Bio
Ellen Curtis
I have worked with Kara Clark at three different companies over the course of my career. Why do I keep hiring Kara? The answer is simple. Kara delivers. With style. She is a consummate professional who brings years of art direction, graphic design, editorial layout, social media strategy and content creation to every project she touches. In addition to her formidable visual talents, Kara has tremendous organizational skills. (You will not find any wire hangars in her closet.) She is happy to jump in to develop process and procedures to make the work flow better. While we have worked together for many years, Kara never stops to delight and surprise me. It’s just part of her professional DNA and her southern roots.
Nicole Kozas
Kara not only brings her keen eye for graphic design to our Social Media team, but also an acute attention to detail. She has the incredible gift of turning a flat set of slides into a captivating and attention grabbing presentation. Always thinking through problems critically, Kara masterfully sees the bigger picture and executes strategy with precision and a positive attitude. She is dependable, intelligent, and exceptionally creative. Kara craftily pulls her brand development and graphic design expertise into her role as a Social Media Specialist, and I look forward to working with her more in the future.
Ellen Curtis
I have worked with Kara Clark at three different companies over the course of my career. Why do I keep hiring Kara? The answer is simple. Kara delivers. With style. She is a consummate professional who brings years of art direction, graphic design, editorial layout, social media strategy and content creation to every project she touches. In addition to her formidable visual talents, Kara has tremendous organizational skills. (You will not find any wire hangars in her closet.) She is happy to jump in to develop process and procedures to make the work flow better. While we have worked together for many years, Kara never stops to delight and surprise me. It’s just part of her professional DNA and her southern roots.
Nicole Kozas
Kara not only brings her keen eye for graphic design to our Social Media team, but also an acute attention to detail. She has the incredible gift of turning a flat set of slides into a captivating and attention grabbing presentation. Always thinking through problems critically, Kara masterfully sees the bigger picture and executes strategy with precision and a positive attitude. She is dependable, intelligent, and exceptionally creative. Kara craftily pulls her brand development and graphic design expertise into her role as a Social Media Specialist, and I look forward to working with her more in the future.
Ellen Curtis
I have worked with Kara Clark at three different companies over the course of my career. Why do I keep hiring Kara? The answer is simple. Kara delivers. With style. She is a consummate professional who brings years of art direction, graphic design, editorial layout, social media strategy and content creation to every project she touches. In addition to her formidable visual talents, Kara has tremendous organizational skills. (You will not find any wire hangars in her closet.) She is happy to jump in to develop process and procedures to make the work flow better. While we have worked together for many years, Kara never stops to delight and surprise me. It’s just part of her professional DNA and her southern roots.
Nicole Kozas
Kara not only brings her keen eye for graphic design to our Social Media team, but also an acute attention to detail. She has the incredible gift of turning a flat set of slides into a captivating and attention grabbing presentation. Always thinking through problems critically, Kara masterfully sees the bigger picture and executes strategy with precision and a positive attitude. She is dependable, intelligent, and exceptionally creative. Kara craftily pulls her brand development and graphic design expertise into her role as a Social Media Specialist, and I look forward to working with her more in the future.
Ellen Curtis
I have worked with Kara Clark at three different companies over the course of my career. Why do I keep hiring Kara? The answer is simple. Kara delivers. With style. She is a consummate professional who brings years of art direction, graphic design, editorial layout, social media strategy and content creation to every project she touches. In addition to her formidable visual talents, Kara has tremendous organizational skills. (You will not find any wire hangars in her closet.) She is happy to jump in to develop process and procedures to make the work flow better. While we have worked together for many years, Kara never stops to delight and surprise me. It’s just part of her professional DNA and her southern roots.
Nicole Kozas
Kara not only brings her keen eye for graphic design to our Social Media team, but also an acute attention to detail. She has the incredible gift of turning a flat set of slides into a captivating and attention grabbing presentation. Always thinking through problems critically, Kara masterfully sees the bigger picture and executes strategy with precision and a positive attitude. She is dependable, intelligent, and exceptionally creative. Kara craftily pulls her brand development and graphic design expertise into her role as a Social Media Specialist, and I look forward to working with her more in the future.
Credentials
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Group Fitness Instructor (GEI)
Athletics and Fitness Association of America - AFAAJan, 2018- Sep, 2024 -
Body Attack AIM (Advanced Instructor Module I)
Les Mills®Aug, 2010- Sep, 2024 -
Body Step Instructor
Les Mills®Jan, 2009- Sep, 2024 -
Body Attack Instructor
Les Mills®Apr, 2008- Sep, 2024 -
Calligrapher
Instructor Barbara Yale-Read via Appalachain State UniversityMay, 2003- Sep, 2024
Experience
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SESLOC Federal Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Assistant Vice President, Marketing
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Mar 2018 - Present
Planning, development and implementation of SESLOC's internal and external marketing strategies, communications and activities, including demand generation, member retention, advocacy and increased share of wallet. Planning, development and implementation of SESLOC's internal and external marketing strategies, communications and activities, including demand generation, member retention, advocacy and increased share of wallet.
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Kara Clark Designs
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Advertising Services
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Owner/Creative Director
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May 2003 - Present
Freelance creative director and content strategist delivering design and marketing services for regional, national and global clients. Specializes in lifestyle – luxury hospitality and retail services, food & wine, health & wellness, travel & tourism, home & garden and fashion & beauty. Clients: Indian Health Services, Costa Rica Luxury Resort, Jafra USA, Healing Touch Day Spa, Cuvée Champagne Bar, Starr Hall, SmartyVA.com, EQ Clubs, Paderewski Festival of Paso Robles, SLO TBID Agencies: Juice Media, Mental Marketing, Rosetta Marketing Show less
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Les Mills Group Fitness Instructor
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Nov 2008 - Present
Motivate, empower, energize and inspire women to challenge their fitness levels and lead a healthy lifestyle. – One of only twenty Body Attack instructors in the nation with AIM Module 1 certification by Lisa Osbourne, the international choreographer and a 3-time World Aerobics Champion. Motivate, empower, energize and inspire women to challenge their fitness levels and lead a healthy lifestyle. – One of only twenty Body Attack instructors in the nation with AIM Module 1 certification by Lisa Osbourne, the international choreographer and a 3-time World Aerobics Champion.
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Cal Poly Corporation
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United States
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Higher Education
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200 - 300 Employee
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Design and Content Manager
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Nov 2015 - Mar 2018
Digital and experiential marketing for non-profit Campus Dining, University Store, Administration & Finance division and 28 other sub-brands and brand extensions. – MarCom team built the first email marketing program for Campus Dining and University Store, with average open rate of 48.5%. - Increased engagement on calpolydining.com, resulting in 29% increase in pages per session, and 26% increase in time spent.* The redesigned user experience implemented a new content strategy with clearer messaging and stronger visuals. User flow increased with the update to current navigation trends, including removal of dead-ends and addition of footer detours, and presenting micro-interactions in a sequential narrative format. *September 1 2015 - August 31 2016 vs. September 1 2016 - August 31 2017 – Developed eight new sub-brands in 2016 for Campus Dining; re-built brand guidelines for existing brands. – Led and mentored students to execute marketing initiatives as part of Cal Poly’s “Learn by Doing” motto. – Managed ~250 hours per week in resources, including students, intermittents and independent contractors. The Cal Poly Corporation, a nonprofit 501(c)(3), provides self-supporting, responsible, diversified, creative and quality services, which complement the instructional program of the university and assist the institution in achieving its educational mission. Show less
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Rosetta
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United States
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Advertising Services
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100 - 200 Employee
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Manager, Social & Content Strategist - for client Samsung Mobile USA
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May 2012 - Oct 2015
Social CRM, email, content strategy, loyalty programs and design solutions for Samsung Mobile USA, Samsung Global and Samsung Media Solutions Center America (MSCA). – Provided best practices for community engagement for Samsung+, a support app for mobile customers with over 10 million active users. – Developed strategy and content plan for educational and rewarding mobile app Owner’s Hub, delivering over 4,000 pieces of content. – Created an Owner Intelligence team to provide insight from customers on social channels, which fueled strategy for a loyalty program that resulted in a 65% increase in customer satisfaction. – Community Manager (customer support) for Jay Z’s Magna Carta Holy Grail mobile app, offered exclusively to Samsung owners. – Led resourcing for POEM (Paid, Owned, Earned Media) team. Maintained 90-95% billable rate for five full-time team members on Samsung and other client accounts. Managed 200k quarterly budget as part of a 10 MM annual loyalty program. – Led knowledge-sharing efforts for POEM team. Identified opportunities and developed tools for team members to grow expertise from colleagues across six offices nationwide. – Personal branding and social channel content strategy playbook for President Tammy Soares. – Received a promotion in August 2013. Show less
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Juice Media
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Jul 2010 - May 2012
Customer retention programs, project management, art direction, and graphic design for print, web, and social media projects. Assistance with video graphics, editing, and self-promotion. Clients include: Hope Family Wines, Daou Vineyards, Halter Ranch Vineyards, Limerock Orchards, Central Coast Lavender, Paso Robles Wine Country Alliance (PRWCA), VIlla San Juliette Winery, WCP Wines, Graveyard Vineyards, Vinoteca Wine Bar and Meritage Wine Bar. CreativeCow.net – Editorial content consulting and UX design GrudgerPost.com – UX Design for social forums, content consult Show less
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Mental Marketing
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Nov 2009 - May 2012
Design direction and production for web, email marketing, and print collateral. Clients include: Travel Paso Robles Alliance (TPRA), We Olive, Festival Mozaic, Poalillo Vineayards and A&R Furniture. Design direction and production for web, email marketing, and print collateral. Clients include: Travel Paso Robles Alliance (TPRA), We Olive, Festival Mozaic, Poalillo Vineayards and A&R Furniture.
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Producer, Editorial Content & Digital Design
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Jun 2006 - May 2009
Ideation and creative development with journalism team, liaison between creative director, editor-in-chief and managing editor. – Booked a shoot in private rooms at Hearst Castle in collaboration with Friends of Hearst Castle, a non-profit organization. – Produced over 5,000 pages of editorial by selecting and booking photographers, illustrators and vendors, managing a schedule and negotiating budgets. Created casting calls with central coast locals and nourished vendor relationships that enabled cost-effective production. – Designed covers, features, editorial pagination and in-house promotions. Curated wardrobe and props to style photography. – Designed, maintained and performed SEO for the 600+ page website. – Received a promotion in July 2007. Show less
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S. Lombardi & Associates
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United States
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Advertising Services
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1 - 100 Employee
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Art Director
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Jul 2004 - Jun 2006
– Developed design campaigns, managed a team of creative personalities, delegated responsibilities. – Increased productivity for art department team members by streamlining time-tracking processes, converting a team from 45% billable to 75% billable. – Learned essentials of high-volume production environment, including time-tracking for invoicing, generating estimates, working with tight deadlines, multi-tasking and managing a project’s life cycle from inception to press. – Received a promotion in July 2005. Clients include: SLO Vintners Association, Taste San Luis Obispo, Farm Supply Company, Davidson's Furniture, Gibson Enterprises, Estrella Associates—River Oaks, Air Vol Block Show less
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Art Purveyors
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Artists and Writers
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Custom Framer & Sales
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Aug 2003 - May 2004
Sales, lead generation, customer service, digital editing and photo restoration. Sales, lead generation, customer service, digital editing and photo restoration.
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Education
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2000 - 2004
Appalachian State University
Bachelor of Fine Arts (B.F.A.), Graphic Design
Community
