Experience

A3Ventures

• United States
• Consumer Services
• 1 - 100 Employee

• Senior/Lead Product Designer

  • Oct 2019 - Present

  Smart Home Lead UX Designer (current role) – Responsible for all UX Design needed for transforming a static marketing site into a fully interactive eCommerce site, including cart experience, checkout and online installation scheduling – Design complex product bundle customization flows, build-your-own bundle flows, product recommendation wizards – Conduct user testing with both prototypes and live site to validate experiences and iterate based on learnings Car Subscription Senior UX Designer (October 1919 - April 2020) – Conducted extensive user testing to validate new design for home page package and pricing options, resulting in a significant decrease in calls to customer service – Redesigned sign-up flow, resulting in faster completion and reduction in work for ops team – Designed complex sign-up and discount pricing qualification flow for the new electric car page – Designed new car delivery and pick-up options flow and UI



RepairPal

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Lead User Experience Designer, Shop and Data Products

  • Oct 2015 - Nov 2018

  – Shop Dashboard – Complete B2B dashboard design for the RepairPal Certified Shop network of 2000+ independent automotive repair shops – RepairPal Shop Certification Web App – Transformed a primarily manual, disjointed process spread across multiple systems and teams into a single streamlined, fully digital experience – Vehicle Reliability – Researched and designed proprietary data-driven tool for rating car reliability, with mobile-optimized car comparison tool – Shop Owners Landing Page – Redesigned primary business lead page, increasing conversion by over 200% – CarMax Associate Page – Designed internal shop referral tools for CarMax stores nationwide. Expected to be the most powerful lever for driving RepairPal’s shop referral revenue in 2019



Blowtorch Studio

• Founder, Designer – industrial design, graphic design

  • Mar 2008 - Mar 2018

  A side business/hobby designing and producing an array of items ranging from home decor items, graphic design and decals, to custom metalwork and fabrication A side business/hobby designing and producing an array of items ranging from home decor items, graphic design and decals, to custom metalwork and fabrication



Smule, Inc.

• United States
• Software Development
• 100 - 200 Employee

• Experience Designer

  • Apr 2014 - Aug 2015

  – Lead Designer, Magic Piano app (iOS and Android), which brings in more than 50% of Smule's annual revenue – Redesigned Magic Piano FTUX, animations and transitions, and Songbook interface which drove significant increases in subscription attach rates, engagement and retention – Redesigned responsive Listen page for mobile and desktop resulting in a 300%+ increase in song playbacks – User Testing Lead for the design team – Lead Designer, Magic Piano app (iOS and Android), which brings in more than 50% of Smule's annual revenue – Redesigned Magic Piano FTUX, animations and transitions, and Songbook interface which drove significant increases in subscription attach rates, engagement and retention – Redesigned responsive Listen page for mobile and desktop resulting in a 300%+ increase in song playbacks – User Testing Lead for the design team


Freelance Designer
• United States
• Design Services
• UX and Industrial Designer

  • Apr 2013 - Mar 2014


Performance Structures, Inc.

• United States
• Construction

• Design Manager – industrial design, structural engineering, visual design

  • Jul 2008 - Apr 2013

  – Consulted with internationally renowned artists and architecture firms – Clients included Anish Kapoor, Herzog & de Meuron, Foster + Partners – Lead Design Engineer, 2012 London Olympics ArcelorMittal Orbit Tower Mirror sculptures – Structural engineering – 3D modeling and rendering – New business inquiry project evaluation – Graphic/print design, brand identity – Consulted with internationally renowned artists and architecture firms – Clients included Anish Kapoor, Herzog & de Meuron, Foster + Partners – Lead Design Engineer, 2012 London Olympics ArcelorMittal Orbit Tower Mirror sculptures – Structural engineering – 3D modeling and rendering – New business inquiry project evaluation – Graphic/print design, brand identity



Self Employed

• Real Estate
• 1 - 100 Employee

• Contract Designer – (retail space planning, interior design)

  • Jan 2007 - Jun 2008

  - Store Planning & Fixture Design at Mervyn's Corporate Headquarters - Visual Merchandising - Interior Design - Store Planning & Fixture Design at Mervyn's Corporate Headquarters - Visual Merchandising - Interior Design



Concept Offices

• United States
• Furniture

• Technical Designer – (office space planning, interior design)

  • 2006 - 2007

  Space planning and workstation design for contract office systems furniture distributor Space planning and workstation design for contract office systems furniture distributor


Nordstrom
• United States
• Retail
• 700 & Above Employee
• Window Designer – (visual merchandising)

  • 2004 - 2006

Custom Metal Manufacturing
• United States
• Plastics Manufacturing
• 1 - 100 Employee
• Welder / Fabricator

  • 2001 - 2002