Kara Wong
AVP, e-Banking at 中國建設銀行（亞洲）股份有限公司- Claim this Profile
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中文 Full professional proficiency
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English Professional working proficiency
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Mandarin Chinese Professional working proficiency
Topline Score
Bio
Credentials
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Certificate in Fintech Management in the Greater Bay Area
The Hong Kong Institute of BankersJun, 2021- Sep, 2024 -
Applied Data Science with Python - Level 2
Cognitive ClassNov, 2020- Sep, 2024 -
Microsoft Advertising Certified Professional
MicrosoftOct, 2020- Sep, 2024 -
Professional Scrum Master I
Scrum.orgOct, 2020- Sep, 2024 -
Certificate in Foundation of Psychology
HKFTU Spare Time Study CentreOct, 2016- Sep, 2024 -
Certificate in Google Ad Specialist
The Chamber of H.K. Computer IndustryOct, 2016- Sep, 2024 -
Search Engine Optimization By Digital Marketing Institute
UdemyOct, 2016- Sep, 2024 -
Google AdWords Mobile Certification
GoogleAug, 2016- Sep, 2024 -
Google AdWords Search Certification
GoogleAug, 2016- Sep, 2024 -
Introduction to Digital Payments
UdemyAug, 2016- Sep, 2024 -
The Secrets of Body Language
UdemyAug, 2016- Sep, 2024 -
Google AdWords Display Certification
GoogleJun, 2016- Sep, 2024 -
Google Analytics Certification
GoogleJun, 2016- Sep, 2024 -
SEO Training Course by Moz
UdemyJun, 2016- Sep, 2024 -
Cyber Security Foundation - CSFPC™
CertiProfNov, 2020- Sep, 2024 -
Kanban Foundation KIKF™
CertiProfNov, 2020- Sep, 2024 -
Scrum Foundation Professional Certificate
CertiProfSep, 2020- Sep, 2024 -
Big Data Professional & Big Data Science Professional Certifications
Great Learning Education Centre -
Mobile Sites Certification
Google
Experience
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AVP, e-Banking
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Dec 2018 - Present
Digital Strategy and Transformation - Support the development of key Digital initiatives; Conduct market research for new business and product digital solutions Digital Project - Develop a detailed project plan and monitor end to end progress; Collaborate with internal & external teams to design, develop and implement digital projects Digital Analysis - Supporting the decision making based on data analysis and the development of business insights from the various data assets Digital Strategy and Transformation - Support the development of key Digital initiatives; Conduct market research for new business and product digital solutions Digital Project - Develop a detailed project plan and monitor end to end progress; Collaborate with internal & external teams to design, develop and implement digital projects Digital Analysis - Supporting the decision making based on data analysis and the development of business insights from the various data assets
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Digital Banking Manager (Digital Content and Business Development Manager, Web Ｍaster)
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Mar 2016 - Dec 2018
Key responsibilities: - Project Management - Establish project plans for all stages of web and app content creation and maintenance, including documentation, communication and deliverable - Vendor Management - Manage external and internal vendors for provides strategic insights around various dimensions of the vendor portfolio – including cost optimization, demand management, risk and performance - Digital Content delivery and UI& UX optimization - Work with business partners to prioritize and optimize digital content publishing (SMS/EDM/WEB/APP) ; - Business Development – Perform market research for best practices and developing strategic business plans for the business development function - Digital analytic - Develop standardized marketing and digital data analyses reports by Adobe Insight & cropping site catalyst and Google analysis tools that help the internal user understand customer behavior, journey and business results against top KPIs;Monitor and administer web analytics dashboards, reports & keyword reporting tools, provide recommendations and execute strategies for content development in coordination - Leader of Salesforce Marketing Cloud - Country project leader for Digital Marketing Cloud migration, included SMS/eDM and re-Marketing via social media channels - Leader of SEO – Perform keyword strategy in coordination with business objectives to optimize existing content and uncover new opportunities; Perform Content strategy to enhance on page and off page SEO elements, includes: Webmaster Tools(Google/Bing/Baidu), Sitemap, URL, Inbound & Outbound Links, Tagging & Rich Snippets, Boost Site Speed, Image Optimization, 404, 301vs302, Excessive Script Code, Social bookmarking..etc); Complementary between SEO and SEM to achieve lower PPC and maximum ROI Show less
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Xerago
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United States
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Technology, Information and Internet
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400 - 500 Employee
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Digital banking - Account Manager
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Apr 2015 - Feb 2016
The first Chinese person to joined XERAGO, assigned to become the first Hong Kong branch staff. During this position, I have worked closely with Banking/Finance Industry Client(s), responsible for providing business analysis, requirements development, digital solutions and coordination of Online Channel Management and Alternate Channel Management Projects. Key responsibilities: • Web Development Collaborate with and influence business partners on design of content layout, templates, navigation and other functionality of digital content on customer facing web applications to ensure consistent, unified user experience • Web Content Management Content publishing and tagging, quality assurance and auditing, and continuously improving client's web based customer experience in partnership with key stakeholders • Search Engine optimizing (SEO) Work with business partners to prioritize and implement tags specific to their needs to generate business metrics. Review and test analytics tool tagging for site changes, new site features, and initiatives to ensure tracking tags are functioning and feeding respective reports. • Web Analysis Develop standardized marketing and digital data analyses reports by Adobe Insight & cropping site catalyst and google analysis tools that help the clients understand customer behavior and business results against top KPIs • Project Management Establish project plans for all stages of web and app content creation and maintenance, including content publishing calendars, documentation, communication and deliverables. Identify business priorities and adapt plans as needed • Resources allocation Manage external and internal vendors for provides strategic insights around various dimensions of the vendor portfolio – including cost optimization, demand management, risk and performance Show less
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Citi
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Mexico
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IT Services and IT Consulting
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100 - 200 Employee
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e-Content officer (Digital Banking)
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Apr 2013 - Apr 2015
Responsible for Content publishing and coordinate with External &Internal vendor and Business team. A Co-leader for Simplicity (which is Global Website Revamp project), social media development on Youtube and WeChat channels. Key responsibilities: • Web Content Publishing and Optimize Perform Content Publishing and improve customer experiences for responsive website on Desktop/ Mobile/Tablet • SMS Content Delivery Evaluate SMS cost, MT/MO/ Variable fields & Encoding issues. Maintenance SMS content Delivery by 1 way, 2 Ways, Auto trigger, location and Alerting • Digital Wall Maintenance and assist branch staff to guide Customer enjoy digital Banking Services by interactive digital machine • Formula Web Traffic Reports and Usage Responsible for tracking/analyzing platform sales and marketing performance on a weekly or monthly basis. Analyze data on end consumers and make recommendations based on the analysis to achieve goals Show less
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The Hong Kong Jockey Club
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Non-profit Organizations
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700 & Above Employee
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Interactive Services Assistant ( Mobile Application)
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Apr 2012 - Mar 2013
Responsible for the system analysis, design and development of applications in different technologies including Web, Mobile(IOS/AOS/AMBS) and IntegrationKey responsibilities:• Mobile Application Product Development Defines, researches, integrates or develops, releases, and maintains complex, reusable application components on one or more platforms with proven to new technologies and enhancement• Develops test scenariosPerforms component testing and participates in the review of regression, systems and stress testing• Mobile Appplication Reports and DocumentationFormal FAQ and new release user requirements and launch plan documentation. Prepare Monthly device distribution report & Analysis device usage, trend and customer behavior against top KPIs • Resources allocationPrepare Staff training material for mobile application services changes and arrange part time staff performance reports and roster Show less
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Interactive Services Assistant (Statistics)
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Jan 2011 - Apr 2012
Responsible for all online betting channels sales and traffic reports, assist Supporting Manager to formula the KPI and VIP member reportsKey responsibilities:• Formula Online Betting Statics Reports• Support Online Betting channels BAU Operation WorksTracking System performance and assist customer mobile betting experiences
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Education
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Southern Cross University
Bachelor, Double Major in Finance and Marketing
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