Experience

King's Hawaiian

• United States
• Food and Beverage Manufacturing
• 400 - 500 Employee

• Associate Manager, Earned Media

  • Jan 2022 - Present

  Building the brand with Aloha spirit both online and through in-person experiences. I maximize earned and paid social media results by fostering brand advocacy through innovative initiatives. • Spearheading "Slider Sunday" paid & organic influencer campaign across multiple channels resulting in 386MM+ impressions and $24MM+ in earned media value • Developed social media influencer strategies contributing to consistent viral posts and a YoY 180% increase in followers • Cultivating partnerships with 500+ partners and building valuable programs, experiences, and events (Slider Sunday Social, Nascar, etc.) for VIP talent • Founding team member of the Philanthropy committee, instituting employee volunteering program and lasting relationships with a handful of non-profit organizations Show less



goodSWELL

• United States
• Advertising Services
• 1 - 100 Employee

• Sales And Marketing Specialist

  • Dec 2018 - Dec 2021

  I am responsible for turning concepts into reality with effective marketing strategies for clients by execution through various marketing verticals - both online and in-field. I drive innovation and expand our overall creative services and offerings. • Developed and managed social media and PR campaign for Red Bull, generating meaningful connections to consumers and amplifying reach by 1MM+. • Produced annual Red Bull Party Wave events and manage coordination efforts, participants & partners, and community relations resulting in record number of participants and live stream views (1MM+) • Steered Red Bull Queen of the Bay initiatives through participant and influencer coordination and organized opening ceremony, increasing attendance from previous year by over 400% • Spearheaded Red Bull Pipe Masters VIP Viewing Experience gaining media coverage from top local news stations and global media outlets • Led efforts to secure advertisers for Ama magazine by establishing and negotiating mutually beneficial partnerships, increasing advertisers by 20% • Transitioned ALL Good brand work into managing sales and account acquisition yielding in 25% increase in new accounts Show less



Gradients Entertainment LLC

• Honolulu, Hawaii, United States

• Co-Founder

  • Jul 2019 - Sep 2021

  Gradients (noun): a change in the magnitude of a property observed in passing from one point or moment to another. I organized multi-genre in-person experiences for branded events and clients. • Produced Road to Red Bull 3 Style achieving a sold out show of 400+ attendees • Launched eclectic pop-up "Volume Series" highlighting the convergence of Hawaii's art and music scene • Coordinated with premium brands, venues, and partners, to implemented best practices resulting in sold out shows and 25% revenue growth per event Show less



Pachulah

• Honolulu, Hawaii, United States

• Marketing Specialist

  • Feb 2019 - Aug 2019

  In this role, was responsible for target setting, regional strategy, and branding, with seamless integration in-store and online. • Identified brand voice and implemented marketing campaigns and sales strategies that resonated with consumers to grow awareness and brand relevancy • Launched ambassador and influencer outreach programs, resulting in 500,000+ reach and 150% increased engagement • Organized brand partnerships, in store events, online promotions to maximize product turnover and drive sales Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Student Marketing Representative

  • Mar 2016 - Aug 2018

  Integrated a global brand into the local market through identifying opportunities and executing national and state-wide business plans. • Contributed to global strategies through consumer collecting, on & off premise sales support, and generating insightful reports • Cultivated meaningful relations with business partners and consumers and utilized shopper insights to identify leads and develop informed marketing programs and sales focused initiatives • Led on-campus events at the University of Hawaii including organizing 500+ attendee events and established partnerships with influencers and top organizations Show less