Experience

Haymarket Media US

• United States
• Media Production
• 100 - 200 Employee

• Senior Director Custom Content

  • Jul 2021 - Present

  New York, New York, United States Head up and run Haymarket Studio, the in-house custom content and creative agency for Haymarket’s Business Media Group -Oversee creation of all branded content for Haymarket’s four Business Media Group brands: MM+M, PRWeek, Campaign US and McKnight’s including: Custom events (both in-person and virtual: panels, roundtables, half-day conferences), podcasts, videos, articles, eBooks, videos, data visualizations, infographics, live and virtual experiences, custom websites, surveys -… Show more Head up and run Haymarket Studio, the in-house custom content and creative agency for Haymarket’s Business Media Group -Oversee creation of all branded content for Haymarket’s four Business Media Group brands: MM+M, PRWeek, Campaign US and McKnight’s including: Custom events (both in-person and virtual: panels, roundtables, half-day conferences), podcasts, videos, articles, eBooks, videos, data visualizations, infographics, live and virtual experiences, custom websites, surveys - Oversee, produce and execute upwards of 15+ client activations at the Cannes Lions Festival of Creativity each year including a fireside chat with Director Spike Lee in 2023 - Recruit speakers and KOLs for live and virtual roundtables, panels, etc. - Host, moderate and help produce MM+M Women of Distinction, an event that honors women in the pharma, science and healthcare sectors - Engage with clients to conceptualize content and to collaborate on campaigns - Create and manage production schedules for upwards of 300+ custom projects annually - Partner with sales department in outreach and to present to prospective clients - Liaise with editorial and legal departments - Manage P+L

• Director Custom Content and Interim Director of Events

  • Jul 2021 - Oct 2022

  New York City Metropolitan Area In addition to my role as Director of Custom Content (outlined above), from July 2021 to October 2022 I was asked to step in as Interim Events Director while 2 of my colleagues were out on maternity leave. During this time, I oversaw, helped produce and took responsibility for upwards of 30+ major events, several of which were the biggest revenue drivers of the year for the Business Media Group: Women of Distinction (for both the MM+M and PRWeek brands); PR Decoded; Purpose Awards; 40 Under 40… Show more In addition to my role as Director of Custom Content (outlined above), from July 2021 to October 2022 I was asked to step in as Interim Events Director while 2 of my colleagues were out on maternity leave. During this time, I oversaw, helped produce and took responsibility for upwards of 30+ major events, several of which were the biggest revenue drivers of the year for the Business Media Group: Women of Distinction (for both the MM+M and PRWeek brands); PR Decoded; Purpose Awards; 40 Under 40 (for both the MM+M and PRWeek brands); Hall of Fame, MM+M Transform Conference; and the MM+M Awards (a 900+ person event held at Cipriani Wall Street); all while simultaneously managing my own team, including onboarding two brand new hires remotely during COVID, training myself on three different virtual event platforms, running 25 brand new Custom virtual events and helping to produce two global events for our Campaign US brand, all while fully remote.

• Senior Manager Haymarket Studio, Haymarket Media's Custom Content team

  • Feb 2020 - Aug 2021

  Greater New York City Area Oversee creation of all custom content including articles, eBooks, videos, surveys, podcasts, etc. and execution of both live and virtual events including half and full-day conferences, roundtables, panels, webcasts and global summits across all 4 brands of Haymarket US's Business Media Group: MM+M, PRWeek US, Campaign and McKnight's Senior Living

• Custom Content Producer, Haymarket Studio

  • Dec 2017 - Feb 2020

  New York, NY



CW Publishing Group

• Media Sales Consultant / Lead Copy Editor

  • Nov 2014 - Nov 2017

  Greater New York City Area At this boutique publishing firm specializing in Health and Wellness publications, I worked in conjunction with a wide range of national organizations including the American Diabetes Association, the American Heart Association and the National Community Pharmacists Association to produce high-quality, award-winning publications such as Take Charge, Heart Health Matters and Matters of Health. In addition to seeking out reputable and trusted partners from renowned corporations such as Pfizer… Show more At this boutique publishing firm specializing in Health and Wellness publications, I worked in conjunction with a wide range of national organizations including the American Diabetes Association, the American Heart Association and the National Community Pharmacists Association to produce high-quality, award-winning publications such as Take Charge, Heart Health Matters and Matters of Health. In addition to seeking out reputable and trusted partners from renowned corporations such as Pfizer, Merck, Astra Zeneca, Procter & Gamble, Unilever, Kraft, etc. that both we and the organization felt comfortable presenting to our audience, I also helped our partners to create advertorials that contain cutting edge research in a consumer-friendly format as a way of informing and educating our readers on how to adopt and apply these principles to their everyday routine, and be their best and healthiest self. Show less



IronPlate Studios

• Resident Blogger

  • Oct 2014 - May 2015

  Greater New York City Area Blogged for this elite and private studio that emphasizes pairing training with nutrition in order to reach and maintain your health and fitness goals on a variety of different topics including personal weight loss anecdotes, the latest news and tips on health, fitness and emotional eating, all while chronicling my own personal weight loss journey with the help of the IronPlate staff.



Freelance Writer, Editor and Blogger

• Freelance Writer and Editor

  • Jan 2009 - Jun 2014

  Write features for Weight Watchers Magazine, Redbook, Family Circle, Health & Life; Research new studies, surveys and findings pertaining to women’s health; Research health websites, medical journals and the latest studies to generate content; Write front of book pieces and feature articles on weight loss, fitness and nutrition; Manage magazine message boards, noting consumer feedback for future issues.



WeightWatchers

• United States
• Wellness and Fitness Services
• 700 & Above Employee

• Contributing Editor

  • Feb 2013 - May 2014

  Greater New York City Area Researched and selected candidates for Leader and Bravo pages; Interviewed, formed focus for and wrote Leader content pages based on corporate curriculum; Edited and re-formatted recipes from online to print, provided additional copy when needed; Fact checked and copyedited all final pages, revised when necessary



PG Media

• Assistant Editor

  • Aug 2010 - Jan 2013

  New York, NY Researched, developed and produced content for all sections of magazine including women’s health, parenting, travel, fashion, beauty, gift guide and events calendar; Initiated and maintained relationships with freelance writers; Copy-edited all articles; assisted in writing cover lines, heds and deks; Updated Web site information, including uploading photos, advertorials and text; Assisted in production process, including layout and proofing boards.



Wainscot Media

• United States
• Advertising Services
• 1 - 100 Employee

• Editorial Assistant

  • Jan 2008 - Jan 2010

  Montvale, NJ Wrote, edited and produced content for department pieces, FOB and events calendar; Proofread and fact-checked all feature articles for accuracy; rewrote/edited as necessary; Researched and contacted companies for items to be included in product roundups; Performed administrative duties including sending contracts, magazines and other materials to writers; responded to reader inquiries; processed all editorial invoices, updated budget accordingly.



Downtown Cranford Magazine

• Freelance Contributing Editor

  • Sep 2007 - Jan 2008

  Cranford, NJ Wrote articles on all new businesses and area events; Proofread all feature articles and ad copy; reviewed and sent proofs back to printer with corrections; Managed magazine’s website, including uploading articles, newsletters, photos and events calendar; Edited weekly online newsletter; rewrote as necessary.