GovTech Product Marketing Manager

• Nov 2022 - Present

Chief Marketing Officer & Graphic Designer

• Aug 2022 - Oct 2022

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗗𝗲𝘀𝗶𝗴𝗻: • Pivotal in content development, design, and brand project management; • Revamped brand identity to align with company vision and objectives. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮: • Orchestrated marketing and social media strategies for optimized growth; • Assisted in creating marketing materials for “If P&C Insurance Company Ltd.”. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: • Invited 20+ HR Managers for interviews and subsequently created data analysis and a structured presentation on workplace culture and post-COVID-19 trends. Show less

Executive Assistant

• Apr 2021 - Dec 2021

𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: • Participated in key projects; • Assisted Executive, Marketing, Sales, and Design teams with various tasks; • Collaborated with UX/UI designer and Project Manager to create a user-friendly webpage. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: • Developed a social media platform strategy; • Coordinated content with Sales and Marketing teams. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺-𝘀𝗼𝗹𝘃𝗶𝗻𝗴 & 𝗢𝗳𝗳𝗶𝗰𝗲 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: • Solved problems that arose in the daily work environment; • Stayed aware of all happenings within the organization; • Coordinated office and departmental operations; • Managed and tracked office supplies and equipment; • Created an in-house file structure and a database. 𝗛𝘂𝗺𝗮𝗻 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 (𝗛𝗥): • Developed and monitored overall HR strategies, systems, and procedures; • Ensured paperwork for new hires and interns was completed and processed; • Created onboarding processes. 𝗜𝗻𝘃𝗼𝗶𝗰𝗶𝗻𝗴 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: • Collected and processed data to ensure accurate customer invoicing; • Supported project managers regarding invoicing issues; • Investigated invoicing discrepancies; made necessary corrections with accounting. Show less

Store Manager at S/C Alfa

• Feb 2020 - Jul 2020

𝗦𝗮𝗹𝗲𝘀 𝗧𝗲𝗮𝗺 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:• Set an example for the sales team by acting as a role model, and consistently upholding company values;• Recruited, trained, and developed store team for optimal performance;• Provided quality control over concepts and projects;• Monitored sales goals and budgets to optimize profit.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗔𝗱𝗺𝗶𝗻𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻:• Planned staff schedules to meet business needs and maximize profitability;• Maintained safety, security, and administrative routines consistently;• Submitted weekly reports to the main office in Lithuania;• Addressed problems in daily work environment efficiently while finding solutions;• Regularly coordinated store regulations, promotional material placement, Covid pandemic restrictions, etc., with the Alfa shopping centre manager.𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 & 𝗦𝘁𝗼𝗿𝗲 𝗣𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:• Ensured excellent customer service across the sales floor, phone interactions, and cash desk transactions;• Displayed products according to company guidelines, promotional activities, and seasonal trends.𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗧𝗿𝗮𝗶𝗻𝗶𝗻𝗴:• Regularly attended training sessions (Frederic Malle; Diptyque; Maison Francis Kurkdjian; Frapin; Les Eaux Primordiales; Miriamquevedo; Naomi Goodsir; Omorovicza; Opificio Emiliano; Orto Parisi; By Terry, etc.). Show less

Sales Consultant at S/C Akropole

• May 2019 - Jul 2020

Spa Specialist at Hedonic SPA [Grand Poet Hotel]

• Mar 2019 - Jun 2019

Journalist & Content Creator

• Jun 2018 - Sep 2018

𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: • Organized and hosted interviews with renowned personalities in Latvia, such as Signe Meirāne, Aigars Ruņģis, Sindija Vilde, Ketija Karlsone, Artūrs Strautiņš, Inga Purava, etc. 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: • Authored informative and educational articles for leading publications like “Četras Sezonas” and “Bistro”; • Crafted engaging ad copy for clients, including “Sky” and “Lido”; • Developed captivating content for the website and social media platforms, driving audience engagement; • Produced compelling content for the online store to enhance product presentation. 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: • Conducted extensive research and analysis to gather relevant information. Show less

Brand & Marketing Manager

• May 2018 - Jun 2018

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: • Created Valmiermuiža Beer Embassy in Sigulda from scratch, in partnership with Valmiermuiža’s leading team, Sigulda city council, designers, Asketic brand design studio, and builders; • Collaborated with the leading team and designers on menu assortment development, content creation, and design to deliver an exceptional dining experience; • Led creative sessions for project kick-offs; • Managed multiple projects from concept through completion; • Established creative direction within a company; • Designed stylish and functional apparel for waiters in partnership with industry specialists. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: • Developed and executed integrated marketing campaigns encompassing social media, SEO & copywriting to enhance brand visibility; • Crafted a comprehensive hospitality-brand book for the Valmiermuiža Beer Embassy in Sigulda to establish brand identity and values. 𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Spearheaded event management and deployment by coordinating logistics, social media announcements, organizing photographers and creating waiters schedules. 𝗛𝘂𝗺𝗮𝗻 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 (𝗛𝗥): • Managed HR's entire end-to-end cycle recruiting to build a high-performing team. 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 & 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: • Fostered strong working relationships with designers, freelancers, photographers, and other creative professionals. Show less

Assistant SPA Manager

• Jan 2018 - Mar 2018

• Tested the company website to ensure quality in both content and functionality (to make it more user-friendly) • Created extensive market and competitor analysis to identify opportunities for growth • Generated reports for new products based on user feedback and suggestions, contributing to product development • Decorated SPA maisonette for Valentine’s day period, creating a welcoming atmosphere for clients • Carried out stock and brand material inventory, ensuring efficient management of resources • Implemented customer service improvements based on client feedback, resulting in increased satisfaction rates • Coordinated promotional campaign visual content for main products Show less

Marketing & Public Relations Specialist

• Sep 2014 - Aug 2015

• 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed branding elements such as labels, packaging, promotional materials, postcards, and bags. Generated multiple concepts for a campaign or project • 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Daily social media, webpage, and email marketing management • 𝗣𝘂𝗯𝗹𝗶𝗰 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀: Prepared press releases and organized brand owner interviews for mass media, public relations phone calls • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Conducted market research and Google Analytics analysis • 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗟𝗮𝘂𝗻𝗰𝗵: Brainstormed ideas for marketing campaigns, events, new flavours; organized product photography and brand materials for launches • 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗧𝗲𝗮𝗺𝘄𝗼𝗿𝗸: Worked with designers, freelancers, and photographers; organized events with the marketing team • 𝗖𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴: Created new product descriptions; presented and merchandised new products; generated reports on customer feedback and suggestions • 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗚𝗶𝗳𝘁𝘀: End-to-end personalized corporate gift development (offer, communication, price list, invoice, design collaboration, production, packing, dispatch) Show less