Data & Audience Manager

• Jun 2022 - Present

Senior Business Consultant

• Dec 2021 - May 2022

Senior Manager, Brand Marketing & Strategy

• Apr 2021 - Dec 2021

Working on major Business Pitches & AOPs to retain existing & acquire new clients. Driving full-funnel marketing strategy, consumer insights, category & competition benchmarking, propensity modelling, investment strategy across ATL & BTL channels.

Manager, Brand Marketing & Strategy

• Jun 2020 - May 2021

• Worked on the Loreal Pitch 2021; devising Media planning & strategy covering E-commerce win approach, understanding consumer journey across priming & active stage, Investment modelling, Scaling consumer spine by 10x. Hence, successfully retaining the client. • Driving Precision marketing & segmentation across diversified categories & clients like Loreal, ITC, Netflix, Mondelez, SunPharma, Colgate, Pernod Ricard etc. • Successfully delivered precision led campaigns using data-led… Show more • Worked on the Loreal Pitch 2021; devising Media planning & strategy covering E-commerce win approach, understanding consumer journey across priming & active stage, Investment modelling, Scaling consumer spine by 10x. Hence, successfully retaining the client. • Driving Precision marketing & segmentation across diversified categories & clients like Loreal, ITC, Netflix, Mondelez, SunPharma, Colgate, Pernod Ricard etc. • Successfully delivered precision led campaigns using data-led attribution across brands, improving the KPIs by 30%-50% • Built Integrated Marketing solutions & strategy on the back of market prioritization, media performances, sales trend analysis, audience sizing, competitive benchmarking and past campaign performance • Managing brands media investment strategy across TV, Print, Digital, Mobile using Competitive & Brand benchmarking, Athena

Management Trainee

• Apr 2019 - May 2020

• Devising integrated media strategy for Zee including Channel launch, Program launch & Movie launch Strategy • 14% improvement in media KPIs delivered in Q4 2020; led implementation of periodic monitoring & optimization of the campaigns • Overachieved annual media revenue target by more than 3x as projected for FY-2020; reduced the client escalations to 0% • Addition of new business channels to current portfolio: Zee Zest, Big Magic, Zee Vazwa, Zee Anmol; led South cluster growth by… Show more • Devising integrated media strategy for Zee including Channel launch, Program launch & Movie launch Strategy • 14% improvement in media KPIs delivered in Q4 2020; led implementation of periodic monitoring & optimization of the campaigns • Overachieved annual media revenue target by more than 3x as projected for FY-2020; reduced the client escalations to 0% • Addition of new business channels to current portfolio: Zee Zest, Big Magic, Zee Vazwa, Zee Anmol; led South cluster growth by 4x • Responsible for building & managing relationships with clients, media partners, third-party vendors, and advertisers • Reduced person-hour requirement upto 90% in reporting by automating the existing manual process, delivering accuracy of 95% • Deep-dive analysis of campaign performance through third-party benchmarking & reporting tools to drive insights

Ecobiz, Office Bearer

• Aug 2017 - Mar 2019

• Developing strategies for long term sustainable practices & implementing them as a team effort • Engaging locals & enterprises in community building programs & promoting entrepreneurship • Developing strategies for long term sustainable practices & implementing them as a team effort • Engaging locals & enterprises in community building programs & promoting entrepreneurship

Summer Intern

• Apr 2018 - May 2018

Industry Research Intern • Analyzed the E-commerce industry, laws and policies regulating the E-commerce sector across the globe and its impact on major players • Analyzed non-paper by various countries & proposed E-commerce disciplines at WTO. Conducted primary & secondary market research • Identified regulatory gaps in the current infrastructure • Strategized policies, frameworks & way forward for India to boost the Indian market keeping in mind best interest of domestic… Show more Industry Research Intern • Analyzed the E-commerce industry, laws and policies regulating the E-commerce sector across the globe and its impact on major players • Analyzed non-paper by various countries & proposed E-commerce disciplines at WTO. Conducted primary & secondary market research • Identified regulatory gaps in the current infrastructure • Strategized policies, frameworks & way forward for India to boost the Indian market keeping in mind best interest of domestic players Show less Industry Research Intern • Analyzed the E-commerce industry, laws and policies regulating the E-commerce sector across the globe and its impact on major players • Analyzed non-paper by various countries & proposed E-commerce disciplines at WTO. Conducted primary & secondary market research • Identified regulatory gaps in the current infrastructure • Strategized policies, frameworks & way forward for India to boost the Indian market keeping in mind best interest of domestic… Show more Industry Research Intern • Analyzed the E-commerce industry, laws and policies regulating the E-commerce sector across the globe and its impact on major players • Analyzed non-paper by various countries & proposed E-commerce disciplines at WTO. Conducted primary & secondary market research • Identified regulatory gaps in the current infrastructure • Strategized policies, frameworks & way forward for India to boost the Indian market keeping in mind best interest of domestic players Show less

Summer Intern

• Jun 2016 - Jul 2016

• Worked on Digital Switching Systems– OCB-283, PCM modulator & various stations of OCB-283 • Analyzed functioning of OCB-283 and various base stations in communication network • Analyzed various modulation techniques including pulse code modulation and their applications • Worked on multiple access techniques - TDMA, FDMA, GSM & CDMA in communication network • Worked on Digital Switching Systems– OCB-283, PCM modulator & various stations of OCB-283 • Analyzed functioning of OCB-283 and various base stations in communication network • Analyzed various modulation techniques including pulse code modulation and their applications • Worked on multiple access techniques - TDMA, FDMA, GSM & CDMA in communication network