Experience

TREATMENT TRAVELLER

• India
• Hospitals and Health Care
• 1 - 100 Employee

• Founder

  • Jan 2017 - Present

  Founder, Medimarcom. Treatment Traveller, Hosplan.com. Founder, Medimarcom. Treatment Traveller, Hosplan.com.



Medimarcom

• India
• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2012 - Present

  Medimarcom, a healthcare focussed, full services agency served Healthcare services clients. Services include brand, advertising, public relations and lead generation and conversions. Medimarcom, a healthcare focussed, full services agency served Healthcare services clients. Services include brand, advertising, public relations and lead generation and conversions.



Religare Technova Ltd

• IT Services and IT Consulting
• 200 - 300 Employee

• Vice President - Incubation Digital Health, mHealth.

  • Dec 2009 - Jun 2012

  • Conceptualized and led e-health business: Healthline24x7.com on web and voice, achieved national scale with an enrolment of over 1 lac Doctors and over 800 paid members; secured high value corporate revenues, forged key alliances with corporates, Government and associations. • Played a key role in creating an alliance between Religare-Fortis, Airtel and Mckesson to launch m-health business ‘Mediphone’ on mobile VAS at 54445. Has been adept at innovating and taking up challenging… Show more • Conceptualized and led e-health business: Healthline24x7.com on web and voice, achieved national scale with an enrolment of over 1 lac Doctors and over 800 paid members; secured high value corporate revenues, forged key alliances with corporates, Government and associations. • Played a key role in creating an alliance between Religare-Fortis, Airtel and Mckesson to launch m-health business ‘Mediphone’ on mobile VAS at 54445. Has been adept at innovating and taking up challenging assignments to turn them around. Show less • Conceptualized and led e-health business: Healthline24x7.com on web and voice, achieved national scale with an enrolment of over 1 lac Doctors and over 800 paid members; secured high value corporate revenues, forged key alliances with corporates, Government and associations. • Played a key role in creating an alliance between Religare-Fortis, Airtel and Mckesson to launch m-health business ‘Mediphone’ on mobile VAS at 54445. Has been adept at innovating and taking up challenging… Show more • Conceptualized and led e-health business: Healthline24x7.com on web and voice, achieved national scale with an enrolment of over 1 lac Doctors and over 800 paid members; secured high value corporate revenues, forged key alliances with corporates, Government and associations. • Played a key role in creating an alliance between Religare-Fortis, Airtel and Mckesson to launch m-health business ‘Mediphone’ on mobile VAS at 54445. Has been adept at innovating and taking up challenging assignments to turn them around. Show less



HT Media Group

• India
• Media Production
• 700 & Above Employee

• Head Revenue - Hyper Local, (part of Strategy and Incubation)

  • Oct 2008 - Dec 2009

  • Part of the strategy and incubation team at HT media, conceptualized and executed a new business model in consultation with McKinsey, for the launch of hyperlocal media business. Successfully delivered DVC break even at launch, EBIDTA break even in 12 weeks as a POC to the top management, led to a replicated scale up. • Part of the strategy and incubation team at HT media, conceptualized and executed a new business model in consultation with McKinsey, for the launch of hyperlocal media business. Successfully delivered DVC break even at launch, EBIDTA break even in 12 weeks as a POC to the top management, led to a replicated scale up.



ASKME.com

• Technology, Information and Internet
• 700 & Above Employee

• Business Unit Head

  • Apr 2004 - Oct 2008

  • Business turn-around from -200% EBIDTA to break-even in 18 months. Developed the new product, revenue streams, team, circulation and production matrix for Neighborhood Flash- a free, Hyperlocal Newspaper, resulting in PBT break even in 18 months, from 200%+ negative EBIDTA. Additionally played a role to index the categories in yellow pages into B2B and B2C as separate offerings, corporate revenues for group, managing Govt. and DAVP, representing group at MRUC, INS, managing brands and… Show more • Business turn-around from -200% EBIDTA to break-even in 18 months. Developed the new product, revenue streams, team, circulation and production matrix for Neighborhood Flash- a free, Hyperlocal Newspaper, resulting in PBT break even in 18 months, from 200%+ negative EBIDTA. Additionally played a role to index the categories in yellow pages into B2B and B2C as separate offerings, corporate revenues for group, managing Govt. and DAVP, representing group at MRUC, INS, managing brands and marketing with ad agencies. Show less • Business turn-around from -200% EBIDTA to break-even in 18 months. Developed the new product, revenue streams, team, circulation and production matrix for Neighborhood Flash- a free, Hyperlocal Newspaper, resulting in PBT break even in 18 months, from 200%+ negative EBIDTA. Additionally played a role to index the categories in yellow pages into B2B and B2C as separate offerings, corporate revenues for group, managing Govt. and DAVP, representing group at MRUC, INS, managing brands and… Show more • Business turn-around from -200% EBIDTA to break-even in 18 months. Developed the new product, revenue streams, team, circulation and production matrix for Neighborhood Flash- a free, Hyperlocal Newspaper, resulting in PBT break even in 18 months, from 200%+ negative EBIDTA. Additionally played a role to index the categories in yellow pages into B2B and B2C as separate offerings, corporate revenues for group, managing Govt. and DAVP, representing group at MRUC, INS, managing brands and marketing with ad agencies. Show less



Cutting Edge Media

• Delhi, India

• General Sales Manager

  • Sep 2003 - Mar 2004

  Handled Ad Sales for media magazine in India. Media is a reputed trade magazine from Hay Market publishing, UK. Handled Ad Sales for media magazine in India. Media is a reputed trade magazine from Hay Market publishing, UK.



Bennett Coleman & Co. Ltd. (The Times of India)

• India
• Newspaper Publishing
• 700 & Above Employee

• Deputy Manager

  • Aug 1999 - Aug 2003

  • Launch team of The Times of India, Chandigarh edition, and The Economic Times Chandigarh edition. Created new revenue streams via Events and marketing properties. Notable properties ‘kids carnival’, ‘Color splash’, ‘Campus rock’, resulting in new revenues exceeding INR 8 crore annually (was 20% of branch local to local revenue then). Marketing strategy and on ground execution for youth - University and college segment resulting in TOI gaining a market leadership position amongst the youth… Show more • Launch team of The Times of India, Chandigarh edition, and The Economic Times Chandigarh edition. Created new revenue streams via Events and marketing properties. Notable properties ‘kids carnival’, ‘Color splash’, ‘Campus rock’, resulting in new revenues exceeding INR 8 crore annually (was 20% of branch local to local revenue then). Marketing strategy and on ground execution for youth - University and college segment resulting in TOI gaining a market leadership position amongst the youth segment across the region. Intensively worked on Direct sales handling a large team, handled logistics for newspapers transport, Depot sales and channel distribution sales. Show less • Launch team of The Times of India, Chandigarh edition, and The Economic Times Chandigarh edition. Created new revenue streams via Events and marketing properties. Notable properties ‘kids carnival’, ‘Color splash’, ‘Campus rock’, resulting in new revenues exceeding INR 8 crore annually (was 20% of branch local to local revenue then). Marketing strategy and on ground execution for youth - University and college segment resulting in TOI gaining a market leadership position amongst the youth… Show more • Launch team of The Times of India, Chandigarh edition, and The Economic Times Chandigarh edition. Created new revenue streams via Events and marketing properties. Notable properties ‘kids carnival’, ‘Color splash’, ‘Campus rock’, resulting in new revenues exceeding INR 8 crore annually (was 20% of branch local to local revenue then). Marketing strategy and on ground execution for youth - University and college segment resulting in TOI gaining a market leadership position amongst the youth segment across the region. Intensively worked on Direct sales handling a large team, handled logistics for newspapers transport, Depot sales and channel distribution sales. Show less



Punjab Kesari

• Delhi, India

• Manager Business

  • Jul 1998 - Aug 1999

  * Achieved No. 1 (from no. 2), in Hindi newspapers in Delhi for the first time for the newspaper, both in ABC and NRS numbers. • Resulted in annual ad revenues from INR 24 cr to INR 32 cr. Led Innovative product design, especially the ‘pictures only grid’ on back page, sans ads; as a visual grid of Kargil war, resulted in 30% jump in ABC numbers for Punjab Kesari Delhi. * Achieved No. 1 (from no. 2), in Hindi newspapers in Delhi for the first time for the newspaper, both in ABC and NRS numbers. • Resulted in annual ad revenues from INR 24 cr to INR 32 cr. Led Innovative product design, especially the ‘pictures only grid’ on back page, sans ads; as a visual grid of Kargil war, resulted in 30% jump in ABC numbers for Punjab Kesari Delhi.