Kanu Achinivu
Group Head, Growth & Partnership at The Hook Creative Agency- Claim this Profile
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Bio
Credentials
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Foundations of Project Management
CourseraFeb, 2023- Nov, 2024 -
Foundations of Project Management
CourseraFeb, 2023- Nov, 2024
Experience
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The Hook Creative Agency
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Nigeria
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Advertising Services
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1 - 100 Employee
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Group Head, Growth & Partnership
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Oct 2022 - Present
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Vish
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Lagos State, Nigeria
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Head of Marketing
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Oct 2022 - Present
I oversee production outputs at Vish ensuring they are in tandem with clients' vision I oversee production outputs at Vish ensuring they are in tandem with clients' vision
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DDB
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United States
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Advertising Services
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700 & Above Employee
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Brand Manager CPG Accounts
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Feb 2017 - Present
Team supervisor Nigeria CPG accounts – Diageo Spirits Portfolio. Supervision of strategic directions for all IMC campaigns. Team supervisor - Consumer insights and Brand architecture. Account Manger for business growth.Oversaw advertising for Chivita Brands in Nigeria.Supervised the launch of the Chivita 100% Breakfast with the Stars campaign in partnership with Manchester United FC.Launched the TVC commercial/film for Chi Exotic Juice- I Love The Taste campaign
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Senior Brand Manager
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Jan 2020 - Oct 2022
• Oversee all MoMo PSB creative & strategic outputs across teams• Craft winning strategy and creative solutions for MTN youth segment, Mass market & Data segment with team members• Work with production houses to expressly bring to life MTN’s vision via film for TV or digital,indoor & outdoor.• Monitor daily operations & enhance processes to maximize efficiency across all MTN subcategories• Budgeting & control to ensure adherence for all marketing campaigns• Provide growth options for MTN in the data segment, youth segment, mass market, as well as the mobile financial services segment (MoMo)
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Lagos State Government
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Nigeria
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Government Administration
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700 & Above Employee
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Brand Specialist (Community Services) - Yaba LCDA
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Nov 2013 - Oct 2014
In charge of various community development initiatives in yaba LCDA. I worked on various youth initiatives (Road shows, Events, Social Media Management) In charge of various community development initiatives in yaba LCDA. I worked on various youth initiatives (Road shows, Events, Social Media Management)
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DPI Print Ltd
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Accra, Ghana
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Marketing Assistant
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Jan 2012 - May 2012
Worked in the Marketing Department liaising between clients and management. I assisted in the signing of agreements and finalizing the terms and conditions. I represented the Marketing manager whenever he was not available. Worked in the Marketing Department liaising between clients and management. I assisted in the signing of agreements and finalizing the terms and conditions. I represented the Marketing manager whenever he was not available.
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Education
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Central University College
Bachelor's degree, Economics