Kannan Palaniyappan

Founder & CEO at Seller Rocket
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Contact Information
us****@****om
(386) 825-5501
Location
Bengaluru, Karnataka, India, IN

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Experience

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Founder & CEO
      • May 2020 - Present

      At Sellerrocket, we help SMEs & Brands set up and grow their online business by providing innovative solutions and services. Under the leadership of ex-employees of Amazon, Flipkart, and Myntra who have over 10 years of combined experience in the e-commerce industry, we only deliver the highest standard of service to the clients. We are a team of dedicated, talented, and passionate individuals experienced in e-commerce operations and sales that span some of the leading marketplaces in India like Myntra, Flipkart, Amazon, Ajio, Meesho, Udaan, Etc, among others. Accomplishment: - Revenue over 3 Cr+ / month - 30+ websites launched from scratch - Consistent growth in marketplaces - More than 1000+ successful marketing campaigns - 20+ "Concept to launch" projects completed Expertise: - Business Growth - Pricing Analysis - Competitor Analysis - Product Analysis - Revenue Generation We boast connections with leading marketplaces in India, striving to augment the growth of seller business numbers. Responsible for handling 100+ major brands in the online space across verticals in the e-commerce spectrum. Our experience also covers crucial areas like warehouse management (e-commerce supply chain management) and order processing. Show less

    • India
    • Consumer Electronics
    • 100 - 200 Employee
    • Sr Manager E-commerce
      • Jan 2019 - May 2020

    • India
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head E-commerce and Digital Marketing at Classic Polo
      • Feb 2016 - Jan 2019

      Managed 10 different online marketplace platforms that include Classic Polo website, Flipkart, Amazon, Myntra etc. Handled a team of 10 members, evolving marketing strategies, social media marketing across social media channels, and other online marketing aspects. •Responsible for business growth of Classic Polo. by implementing effecting Business strategies •Dealing with all aspects of online marketing campaigns to improve product visibility. •Proactively working on commercial opportunities and alliances. •Operations Management - Dealing with end-to-end operations of both child brands of Classic Polo(CP Bro and Swiss Club) •Analyzed and interpreted sales data across the category using multiple analytical platforms to identify unexpected patterns and trends and developed the business approach for best and worst case •Working on Pricing and discounting for promotions. •Account reconciliation for all the market places like Flipkart, Amazon, Paytm etc. •Inventory planning for Mens wear categories across 10+ online marketplaces. •Inventory optimization- balancing of stock-keeping units while taking demand and supply volatility into account •Planned and launched a child brand (Swiss Club) under the Classic Polo banner exclusively in the online platform. •Highly experienced in Pricing Analysis, products across the brand spectrum. •Assisted and Worked closely with product development and strategic alliance team to complete projects •Successfully spearhead campaigns on social media platforms including Facebook, Twitter and Instagram. •Implement marketing and promotion tactics that led to 50% growth in total social media shares and 32% increase in website traffic from social media posts. Monitor Online presence of company’s Brand and engaged with users, strengthening customer relationships Developed Online marketing campaigns, effectively increased the followers from 70k – 3L+ and driving brand awareness. Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Team Leader
      • Feb 2015 - Feb 2016

      •Managed SMEs online business on different market places and ensured that the daily operations are done. •Worked on Ecommerce business plan & sales strategy development to boost sales online. •Worked with SMEs in setting and managing expectations, build customer confidence through effective communication and reliable delivery. •Managed a team of content & online operations associates. •Maintained the health of the catalog by performing regular audits, doing root cause resolution to fix issues found, closing the loop with sellers and team, train them on the fixes. •Planned, trained, monitored and reviewed catalog upload on different market places on worked on increasing visibility by correcting listings. •Resolved catalog issues with sellers and or market place managers. •Reviewed product content and optimization. •Coordinated with sellers to ensure that their products are accurately reflected in market places. •Worked on strategic product listing as per SEO compliance and advising on increasing visibility. •Successfully implemented Flipkart Product advertising campaigns for 100+ Sellers with an average ROI of 1000%. •Monitoring TAT for all the activities happening on daily basis using Heat Map analysis Show less

    • India
    • Technology, Information and Internet
    • 700 & Above Employee
    • Business Development Officer
      • Jan 2014 - Jan 2015

      Prepared reports for working capital and COGS for entire Lifestyle category using multiple analytical tools. Worked closely with cross functional to address issues regarding payments, liquidation and sales events. Planned the launch of new products and process and closely working with IPC in order to manage inventory stocks and reordering of stocks. Negotiated with vendors regarding new product selections, credit period and margin for priority orders. Introduced strategic and tactical methods to accelerate the non-moving stocks and amplify traffic on sales events Coordinated the buying movement in sync with operational viability of the organization. Worked on supplier management tools and engaged closely with 500 vendors for streamlined operations Organized new products from different set of vendors and followed each product until available for sale, ensuring regulatory compliance and documentation. Identify the issues in the system and built the structure for new processes and validating the same Show less

    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Business Analyst
      • Oct 2011 - Dec 2013

      •Provide requirement overview and presentations to development and testing teams Locate or propose potential business deals by discovering and exploring opportunities •Client Relationship management with WEBSITE AND GRAPHIC DESIGNING BUSINESS. •In to Business Analysis, Gap Analysis, Requirement gathering and Product design Responsible for developing sales strategies including evaluating service viability, market acceptability and defining value propositions. •Coordinating with client & setting project deliverables for functions outsourced. Handling CRM for corporate clients. Account mining for new opportunities Show less

Education

  • Shanmugha Arts, Science, Technology and Research Academy
    Bachelor of Technology (B.Tech.), Mechanical Engineering
    2007 - 2011
  • Maxwell Matriculation Higher Secondary School
    Secound PUC
    2005 - 2007

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