Kanjanathip Virojchaiwong
Senior Strategic Planner at Hakuhodo Bangkok- Claim this Profile
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Bio
Credentials
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Certified Investment and Securities Analyst Program (CISA) - Level 1 (75 Hours)
National Institute of Development AdministrationDec, 2018- Nov, 2024
Experience
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Hakuhodo Bangkok
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Thailand
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Advertising Services
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1 - 100 Employee
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Senior Strategic Planner
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Jan 2023 - Present
- Develop qualitative and quantitative research for new campaign strategy, new product launching, and new package development. - Create proposals focusing on marketing strategy on product launching, communication strategy, and influencer strategy as well as work with creative team to springboard creative ideas and co-create Integrated Marketing Communication(IMC) plans. - Supervise interns and broaden their perspectives about the role of planner and provide initial knowledge of communication strategy and research methodology. - Conduct reports to analyze launched campaigns including KOL and media performance and provide the brand’s way forward. Show less
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AnyMind Group
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Japan
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Technology, Information and Internet
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700 & Above Employee
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Senior Executive, Strategic Planning
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Dec 2021 - Jan 2023
AnyMind Group is a technology company that provides a one-stop service for brands to support production, e-commerce construction, marketing, and logistics in 13 markets and 17 locations around the world. I have many opportunities to work with many fast-moving consumer goods (Facial skincare, Sport Drink) and auto-mobile clients. - 1st Runner-Up Awards (Digital Marketing/ Influencer Planner and Japanese Sale Team) in August 2022 by overachieved KPI (Closing Rate by 113%). Develop new style/high-quality proposals that help AnyMind to acquire many tier 1 client. - Create proposals focusing on branding strategy, and communication strategy as well as work with creative team to springboard creative ideas and co-create communication roll-out plans. - Supervise other planners to create communication strategies, and tactical ideas and provide necessary input as needed. - Initiate the use of social listening tools (Zocialeye and Mandala) including utilizing data from various sources and digital software tools implementing the plans. - Perform media planning to drive campaign performance, especially with influencer performance campaigns on TikTok, and also perform conversion campaigns such as CPAS Ad planning and App Install. Show less
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Platform Integrated Agency
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Thailand
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Advertising Services
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1 - 100 Employee
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Strategic Planner
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Nov 2020 - Dec 2021
The Platform group is an integrated business growth & marketing solutions consultancy that aims to create measurable, positive change to our client’s businesses. Key deliverables during my work period are - Worked with many fast-moving consumer good companies such as MILO, Betagro, Schwarzkopf and Snowy. Besides, energy and petrol company such as PTT to create brand communication strategy, tactics and strategic roll-out plans. - Performed for digital ecosystem strategy and campaign strategy to drive engagement and conversion on CHAME’ (Health & Beauty on marketplace) and TNI (Car Insurance conversion campaign) as well as keep monitoring performance and suggest to clients. Show less
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Generation Advertising Co.,Ltd.
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Thailand
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Advertising Services
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1 - 100 Employee
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Marketing planner
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Jun 2019 - Jun 2020
Generation Advertising is social media advertising, Combining creative thinking and analytical rigor. Key deliverables during my work period are - Developed strategic plans for Unilever (LINE platform) to collect consumer data to push personalized campaigns to consumers for driving sales effectively. - Supported team in researching and creating a communication strategy and IMC strategy in Banking (Krungsri), FMCG (Unicharm), and real estate (SAM) on online platforms basis. Generation Advertising is social media advertising, Combining creative thinking and analytical rigor. Key deliverables during my work period are - Developed strategic plans for Unilever (LINE platform) to collect consumer data to push personalized campaigns to consumers for driving sales effectively. - Supported team in researching and creating a communication strategy and IMC strategy in Banking (Krungsri), FMCG (Unicharm), and real estate (SAM) on online platforms basis.
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Kiatnakin Bank
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Thailand
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Financial Services
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200 - 300 Employee
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Summer Research Intern
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Jul 2019 - Aug 2019
Kiatnakin Phatra is a research group that provides macroeconomic and equity analysis as well as investment advice regarding SET-listed securities to all of the Company's and BofA Securities’ clients. During my work period at the research group, my task is - Supported research analysts to conduct economic research on various industries. - Analyzed daily economics topics from Bloomberg terminal and various new sources; the information will be used by Wealth Management Department to update economic trend. Show less
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Education
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2015 - 2019
Thammasat University
Bachelor's degree, Economics major in Business-Marketing -
2022 - 2024
Mahidol University
Master's degree, Management in Entrepreneurship Management
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