Field marketing lead

• Mar 2022 - Present

Marketing Manager

• Feb 2016 - Mar 2022

I head the marketing division of Swedish chain of formal (K-12) schools in India. I am responsible for curating events , *Brand promotions & activations *Social Media management for Kunskapsskolan Schools locations across Gurgaon , Bengaluru and Lucknow *Developing Print & Digital Collaterals for all schools * Developing and implementing media plans across locations Excellent communication and interpersonal skills including the ability to establish effective working relationships with people at all levels and a broad range of stakeholders. Show less

Brand Manager

• Aug 2014 - Feb 2016

I currently head the Marketing for the North region and am responsible for the brand awareness of Klay Schools in Delhi – NCR region. My responsibilities include reaching out to potential TG through community engaging events, Advertising on Social Media & Dailies and Developing and executing an outreach plan for the region. In my stint of one year , I have also worked on operations and revenue management for 2 centers . Highlights of my journey with Klay I planned and executed the biggest Halloween carnival for Children and Parents in November 2014. The event was attended by more than 800 parents. I was responsible for Vendor management, sponsorships and children activities along with marketing outreach for the event. I also collaborated with Rapid Metro for Joy Ride with Children every sunday to conduct a art competition in the Joy Ride for all children. The schools across Gurgaon participated in Raahgiri by Times of India to encourage people to donate wollens. I am also responsible to conduct Klay's CSR initiative - Joy of Giving to donate for the needy and under - priviledged children Event Participations such as RWA events, Leading children events in Select City Walk, Krackerjack Carnival have seen successful participation from Klay Prep Schools & Day Care team. Show less

Marketing Manager

• May 2012 - Jul 2014

GrandTour Assistance is a leading DMC based out of Italy and launched operations in year 2012. The company was sole representative of Trenitalia and Omnia Vatican Card. Dex group is a leading business group holding representation of airlines (Alitalia & Adria Airways) and successful business of a B2B hotel booking engine – RoombookPro and Inbound DMC – Travel East As Marketing Manager of both the organizations stated above, my role included the following: Reaching out to the potential Travel agent Database through emailers and advertisements Identified key products USP’s and worked with sales team to market the same though product presentations Advertisement & Press Releases in leading trade publications. Creating a loyalty program for the agents to build revenue Participation in Key Trade Fairs Working with suppliers to develop merchandise Maintained an active customer base Press Releases in key trade publications Press events for relevant announcements to trade Show less

Marketing Manager

• Dec 2009 - Feb 2010

I worked briefly at the Audi Delhi ( single dealership in Delhi) as the Marketing Manager. My job profile included developing marketing strategy for the quarter and executing planned activities in the approved budget. My job profile included creating a quarterly marketing plan of advertisement in leading dailies, lifestyle magazines, conducting community outreach events at premium neighbourhoods, Partnership with relevant brands and developing CRM strategies. I was closely working with the regional team of Audi India. Show less

Sr Officer - Marketing

• Nov 2008 - Dec 2009

Responsible for marketing activities for the brand Austrian in India and develop marketing plan for business development. Implementation of Media campaign for the brand Develop and execute communications plan for trade and media. Organising and planning promotions, events, and other customer activities for the Brand Building relationships with the media , travel trade, travel associations and other business partners. Maintaining and updating of databases. Market research. Responsible for marketing activities for the brand Austrian in India and develop marketing plan for business development. Implementation of Media campaign for the brand Develop and execute communications plan for trade and media. Organising and planning promotions, events, and other customer activities for the Brand Building relationships with the media , travel trade, travel associations and other business partners. Maintaining and updating of databases. Market research.

Marketing Executive

• Jan 2005 - Aug 2008

Brand Communication - Planning and execution of Brand Advertising, liason with the creative, media agency and head office for implementation of Brand and Marketing strategy. Public Relations - Planning and execution of brand stories and PR events. Co-ordination with the Media and PR agency for writing and coverage of news/press releases. Internal communications. Frequent Flyer Programme (India) - Business development, Servicing and expansion of the frequent flyer base, organising events for members, Flying Club Communications, co-ordination with the head office for new promotional offers and execution of the same in India region. Organising events along with deputed events agency Planning and execution of Internal and Trade communication in trade magazines and mailers. Merchandise Production - Strategizing and commissioning merchandise production for trade, customers and staff. Responsible for inventory distribution for offices across India. Defining and commissioning research studies to gain knowledge about travel agents and customer’s attitudes and behavior. Departmental Finance and Billing executive. Show less

Marketing Executive

• Jan 2004 - Nov 2004

Database Management for Frequence Plus (Loyalty Program) Responsible for handling customer queries regarding retro-mileage, flight bookings and grievances. Assisting the PR & Marketing manager in PR, event related activities. Backup to Sales and Marketing team. Database Management for Frequence Plus (Loyalty Program) Responsible for handling customer queries regarding retro-mileage, flight bookings and grievances. Assisting the PR & Marketing manager in PR, event related activities. Backup to Sales and Marketing team.

Intern

• 2003 - 2003

Client servicing for -Dabur Vatika, Godfrey Philips India, Hyatt. Conducted primary and secondary research to gather category back ground and consumer understanding for various industries. Client servicing for -Dabur Vatika, Godfrey Philips India, Hyatt. Conducted primary and secondary research to gather category back ground and consumer understanding for various industries.