Experience

PAB Entertainment Solutions

• India
• Entertainment Providers
• 1 - 100 Employee

• CEO & Founder

  • Aug 2015 - Present

  A brainchild of mine, who have more than a decade of experience working with brands, artists, talent management agencies. We specializes in collaborating – with talents, artists and partners, because when that happens, amazing possibilities are created with full transparency and right ethos.Our extra mile. Tough question. But as cliched as it sounds ,you know it when you work with us. It's about our and team's effort and commitment. About never settling for less than the very best we have to offer ranging from ideas to people to ethics. That's the + in PAB . It's treating every client like one in a million, not one of a million. It's the promise that we will go far above and beyond, every day.Specializes in : Celebrity Endorsements and Advisory, research and methodology- Bollywood, International, Regional Fashion, Lifestyle, and Sports.Artist management- Casting and ModellingLIVE appearances of artists across genres Representation of New talent in Music space - Bands, Vocalists, Drummers, Jingles, Background scoreIn Film Marketing and product placementsDigital Content and customised brand solutions using Artists and Web Collaborative services wherein we work at building partnerships with talent agents and companies. We choose to effectively manage relationships with them instead of viewing them as competition thus converting any opportunity into a collaborated effort. This helps us place our client’s interest at the highest premium and ensure that we strike a win-win situation for all partners in stake.



Globosport

• Advertising Services
• 1 - 100 Employee

• Chief Executive Officer

  • Aug 2017 - Jan 2018



CAA KWAN

• North Head - Brand Sales and Marketing

  • Apr 2014 - Dec 2015

  CAA KWAN is an integrated Entertainment Marketing Solutions Agency specializing in Talent representation, Entertainment platform consulting, Sports management, Live Entertainment, Casting and Film production.

• General Manager - North Brand Sales and Marketing

  • Dec 2011 - Apr 2014

  This is a LEADING firm in the Entertainment Business in India ; over the years it has systematized its processes in providing entertainment solutions to reputed corporate brands across multiple platforms such as endorsements, appearances, event execution and creating intellectual properties to build a corporate brand’s image in the market. • Accountable for the sales numbers from Brands operating in the Northern market• New Business Development and maintaining exiting brands and advertising relationships • Client servicing for leading corporate brands and ensuring repeat business • Maintaining relationships with competitive agencies • Generating high volume revenue across platforms • Creating customized proposals on brand solutions and celebrity associations • Special projects – agency on records

• General Manager - Sales & Marketing (North & South)

  • Oct 2010 - Dec 2011

  Globosport : A Sport & Entertainment conglomerate started in 2002 by Mahesh Bhupathi with a vision to bring world class sports closer to India. At GS , we help build brands out of people and out of products.The kind of work we do are from Celebrity brand endorsements( Bollywood/ Sports/South/ TV/Models/Page 3) to Appearances of the celebrities to Customized content on television in the form of shows like Making the Cut on MTV, the Pitch on UTV Bloomberg to Events in the form of fashion shows, press conferences, college and mall activation plan, product launches, Sports related events to Digital innovations in the form of microsite, Social Media, Voice Blogs of celebrities, In film placements with our production house Big Daddy Films, Model Management with emerging new talent management and casting and last bur definitely not the least Sports Academies and Infrastructure which develops sports surfaces of all kinds – tennis, basketball, squash and badminton courts, running tracks, wellness centers and gyms, multi-purpose courts, etc. Celebrity Endorsements - Bollywood & Tollywood & SportsArtist Management - Casting & ModellingShows AppearancesBig Daddy Productions - Television properties, in film placementsDigital Content and customized brand solutions using celebs and Web



Viacom 18

• India
• Media Production
• 1 - 100 Employee

• Brand Solutions Specialist

  • Sep 2008 - Jan 2010

  Viacom Brand solutions acts as ‘youth consultants’ to large clients who’s products/services have a fundamental synergy with our brands in the sense that they are large brands who target to the same audiences that we do. The VBS looks at understanding a client’s needs in depth, and providing solutions that are fresh and stemming totally from the client’s needs or objectives. We as brand consultants work on conceptualizing tailor made and scaleable solutions, that may encompass one or all mediums (on-air, digital or offline), and thus become an integral part of the client’s marketing plans.



Radio Mirchi

• Italy
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Manager - Mirchi Activation

  • Sep 2007 - Aug 2008

  Mirchi Activation is the unconventional plus team of Radio Mirchi which makes brand and consumer led solutions for clients. Its far beyond Radio with events, exhibitions, promotions, channel led activation in its platter. Responsible for conceptualizing & executing large scale marketing solutions – either for solus clients or for multiple clients as the case may be, with the sole objective of ensuring that we can help our client partners in achieving their objectives. Mirchi Activation is the unconventional plus team of Radio Mirchi which makes brand and consumer led solutions for clients. Its far beyond Radio with events, exhibitions, promotions, channel led activation in its platter. Responsible for conceptualizing & executing large scale marketing solutions – either for solus clients or for multiple clients as the case may be, with the sole objective of ensuring that we can help our client partners in achieving their objectives.



India Today

• India
• Media Production
• 1 - 100 Employee

• Assistant Manager

  • Jan 2005 - Aug 2006

  Space selling for lifestyle division, namely Cosmopolitan & Good Housekeeping and India Today Travel Plus and Design Today. Space selling for lifestyle division, namely Cosmopolitan & Good Housekeeping and India Today Travel Plus and Design Today.