Senior Product Manager

• Nov 2022 - Present

Senior Product Manager

• May 2022 - Aug 2022

Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. ● Analyze user lifecycle on the platform to come up with strategies to increase user conversion between signups to First Time Deposit and First Time Trade

Senior Product Manager

• Oct 2020 - May 2022

Grab is Southeast Asia’s leading everyday everything app – providing transportation, logistics and financial services to millions of users across the region. Powered by heart and driven by technology, we aim to unlock the true potential of the region by solving the problems that hinder progress for our communities. If you share our vision of Driving Southeast Asia Forward, apply to join our team today!● Led the development of the GrabAds Self Served Platform, a platform to create ad campaigns on Grab App, catering to large brands and agencies, as well as small and medium sized businesses● In charged of shaping the overall product vision and roadmap of the platform, defining and communicate product requirements and specifications to engineering and design teams across different time zones to build the platform from scratch ● Led the development of our in-house ad server and the subsequent migration from the 3rd party ad server to our in-house ad server

Senior Product Manager

• Feb 2017 - Sep 2020

HYPEBEAST was launched in January 2005 as a one-stop news source for internet-savvy fashion enthusiasts. Frustrated with having to browse multiple sites to keep up with the latest information, the creation of HYPEBEAST allowed for the latest news to be broadcasted through one specific medium.HYPEBEAST continues to inform and inspire trendsetters around the world. The growth of Hypebeast has seen its focus transcend from its initial roots to encompass all forms of fashion, arts, design and culture - making it the premier online magazine for cultural enthusiasts, tastemakers and influencers alike.● Listed company: HKG: 0150● 8 offices worldwide● 15+ million unique visitors per month ● 9M+social followersLearn more, visit the website:★https://hypebeast.com/ ★● Leads 3 separate teams in HYPEBEAST● Advertising operations: Handles global ad operations (Google and Facebook) and customer success for direct buys● Programmatic sales: Setup ad stack from scratch: SSP, header bidding, ad networks, exchanges Implemented header bidding setup and our DMP, LOTAME. Negotiates PMP deals. Increased programmatic ad revenue from almost none to millions annually.● Ad product development: Developed new ad products for 9 different platforms and inhouse CRM for sales team

Product Manager (Advertising Technology)

• 2015 - 2017

Lifehack.org - A daily source of inspiration to productivity, health and lifestyle issues for readers to help them achieve their life goals. ● Alexa website ranking (Global): 1800 ● Over 10 million unique visitors per month ● Over 2M social followers● Featured in Buzzsumo for creating the 3rd most viral content in 2016Learn more, visit the website:★ http://www.lifehack.org/ ★● Led a team of 4 in developing the programmatic advertising and machine learning capabilities● Ensure personnel on the project teams have clear and appropriate goals, priorities, tasks, and when necessary work with them closely to problem solve and review work; adjust priorities and triage as the project evolves; regularly report on project progress● Examine daily metrics and action changes through A/B testing, multivariate testing and multi-armed bandit testing● Create detailed and clear product requirements in project backlog (Agile Methodology) ● Analyze, negotiate and execute marketplace and programmatic campaigns● Drive programmatic advertising deals, evaluate programmatic vendors● Monetized over a billion ad impressions using different ad tech including DoubleClick for Publisher (DFP), Adsense and Ad Exchange● Responsible for management and partnership with SSP/DSP/network partners, agency trading desks● Increased annual revenue by 90%, up from the original 10% annual growth

Co Founder

• 2013 - 2015

OnePoint is a mobile wallet that is created with the vision of removing checkout frictions from both buy and sell side of the marketplace. Powered by our own in-house credit system which uses machine learning to calculate credit risk, OnePoint enables consumers to perform queueless and paymentless checkouts. Learn more, visit the website:★ http://www.onepoint.me/ ★Co Founder‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾‾● Planning and organizing both online and offline marketing campaign and events● Develop and manage overall social media strategy (objectives, metrics, strategies & tactics, timeline, accountabilities).● Help our customers understand what is OnePoint and thrive with it.