Social Media & Marketing Campaign Manager

• Jun 2021 - Present

ARAMNESS Gir National Park is the first in a planned portfolio of owner-run, luxury safari lodges that celebrate the diversity of India’s wildlife and culture. Building a brand (in collaboration with Fox Browne Creative) that is dedicated to environmentally conscious hospitality, aims to create a soul-restoring guest experience and empower local communities. ARAMNESS Gir National Park is the first in a planned portfolio of owner-run, luxury safari lodges that celebrate the diversity of India’s wildlife and culture. Building a brand (in collaboration with Fox Browne Creative) that is dedicated to environmentally conscious hospitality, aims to create a soul-restoring guest experience and empower local communities.

Assistant Manager Marketing & Communications

• Dec 2020 - May 2021

-Custodian of hotel brand standards and marketing-Developing and implementing an integrated marketing plan and activities to increase brand awareness, communicate promotions to all relevant target markets and address hotel business needs, managing the marketing budget-Content management for the brand.com, all third-party websites-Complete social media management across all platforms - including content curation, planning concepts and strategy-Creative development for all collateral & visual brand identity - maintaining consistent marketing message across all channels-Creation and management of all photography and videography campaigns-Fostering partnerships and marketing alliances as required for greater visibility-Media management & public relations-Vendor partnerships

Freelance Consultant

• Jan 2020 - Dec 2020

Consultant - Academic Business Project

• Sep 2018 - Aug 2019

-Developing an expansion strategy: An in-depth analysis of Lotte Hotels & Resorts brands, competitor analysis, literature review, market study, feasibility analysis, the conceptualization of an effective sales and marketing strategy, market penetration strategy, and financial projection -Coming up with an implementation plan-Producing a detailed business report + presentation on strategic business plan -Developing an expansion strategy: An in-depth analysis of Lotte Hotels & Resorts brands, competitor analysis, literature review, market study, feasibility analysis, the conceptualization of an effective sales and marketing strategy, market penetration strategy, and financial projection -Coming up with an implementation plan-Producing a detailed business report + presentation on strategic business plan

Assistant Content Manager

• Jun 2018 - Aug 2018

-Overseeing content creation activities -Working closely with the marketing team to come up with content for different mediums including social media and video-Coming up with articles, press releases, decks, training manuals, infographics, tutorials, compendiums, and media kits-Working with B2B team to create marketing collateral for clients -Writing engaging and informative search engine optimised copy using targeted keywords-Keeping up with top content trends and updating all sections of the company website -Leveraging content syndication networks to improve reach and SEO ranking-Content syndication-Conducting video interviews with industry experts

Senior Content Writer

• Jan 2017 - Jun 2018

Associate Editor

• Feb 2016 - Oct 2016

-Writing and editing articles and impact stories for company website-Assigning and reviewing content written by Fellows-Working on content for social media campaigns-Creating content for marketing collateral -Collaborating with microfinance, marketing teams and campaign managers to conceptualize and draft required content -Writing and editing articles and impact stories for company website-Assigning and reviewing content written by Fellows-Working on content for social media campaigns-Creating content for marketing collateral -Collaborating with microfinance, marketing teams and campaign managers to conceptualize and draft required content

Content Writer

• Jan 2015 - Feb 2016

-Working on blog posts for company website and other highly-reputed websites-Drafting SEO-optimized content-Creating content for infographics and working on video descriptions -Working on blog posts for company website and other highly-reputed websites-Drafting SEO-optimized content-Creating content for infographics and working on video descriptions

Intern

• Sep 2011 - Sep 2011