Experience

Orion Haus

• United States
• Hospitality
• 1 - 100 Employee

• Co-Founder & Chief Technology Officer

  • Aug 2019 - Present

  Fort Lauderdale, Florida, United States Empowering multifamily owners to increase NOI through homesharing.



Kanan Whited

• Principal

  • Sep 1999 - Present

  New York, New York, United States Chief Technology Officer driving automated, user-friendly, and visually stunning technology solutions. Leveraging my extensive experience as a Creative Executive and leader of Operations, I bring exceptional insight into building cutting-edge solutions for the world's most beloved hospitality and lifestyle brands: Airbnb’s Natiivo & Niido Powered by Airbnb, Virgin’s Virgin Voyages, Amazon’s Whole Foods Market, Ralph Lauren, Brooks Brothers, Coach, The Metropolitan Museum of Art, and the MoMA… Show more Chief Technology Officer driving automated, user-friendly, and visually stunning technology solutions. Leveraging my extensive experience as a Creative Executive and leader of Operations, I bring exceptional insight into building cutting-edge solutions for the world's most beloved hospitality and lifestyle brands: Airbnb’s Natiivo & Niido Powered by Airbnb, Virgin’s Virgin Voyages, Amazon’s Whole Foods Market, Ralph Lauren, Brooks Brothers, Coach, The Metropolitan Museum of Art, and the MoMA, Architectural Digest’s DIFFA Dining by Design. Show less



Virgin Voyages

• United States
• Travel Arrangements
• 700 & Above Employee

• Creative and Marketing

  • Jun 2019 - Feb 2021

  Fort Lauderdale, Florida, United States Richard Branson at helm creating the world's most irresistible travel brand.



NATIIVO

• United States
• Hospitality
• 1 - 100 Employee

• Global Creative Director

  • May 2018 - Jul 2019

  Miami, Florida, United States Oversee concept and creative development for the first-ever Airbnb-branded hotel: hotel rooms, lobby and amenity interiors, custom uniform program, custom scent and bodycare amenities, and brand standards. Responsible for the overall cohesive creative execution of the Natiivo Powered by Airbnb brand as experienced through the 5 senses. -Created unique interior design concepts based off of data to ensure performance on Airbnb. -Created uniform program with custom-designed pieces… Show more Oversee concept and creative development for the first-ever Airbnb-branded hotel: hotel rooms, lobby and amenity interiors, custom uniform program, custom scent and bodycare amenities, and brand standards. Responsible for the overall cohesive creative execution of the Natiivo Powered by Airbnb brand as experienced through the 5 senses. -Created unique interior design concepts based off of data to ensure performance on Airbnb. -Created uniform program with custom-designed pieces mixed with off-the-rack for a unique and cost-effective look. -Created custom scent and bodycare products produced in France & Italy and made without any phthalates or other harmful chemicals. -Created the brand book, website design proposal, and sales & marketing packages. Inspire and manage creative development from many different trades and disciplines including creative agencies, art directors, interior designers, sign makers, photographers, producers, graphic designers, craftsmen, and artisans. Collaborate directly with Airbnb on environmental space design, PDP & customer experience, marketing, and photography. Show less



Niido

• United States
• Real Estate
• 1 - 100 Employee

• Global Creative Director & Marketing Director

  • Jan 2018 - Jul 2019

  Miami, Florida, United States Brought the Airbnb brand to life through hotel and residences: hotel rooms, lobby and amenity interiors, custom uniform program, custom scent and bodycare amenities, and brand standards. Responsible for the overall cohesive execution of the Niido Powered by Airbnb brand as experienced through the 5 senses. -Created unique interior design concepts based off of data to ensure performance on Airbnb. -Created uniform program with custom-designed pieces mixed with off-the-rack for a… Show more Brought the Airbnb brand to life through hotel and residences: hotel rooms, lobby and amenity interiors, custom uniform program, custom scent and bodycare amenities, and brand standards. Responsible for the overall cohesive execution of the Niido Powered by Airbnb brand as experienced through the 5 senses. -Created unique interior design concepts based off of data to ensure performance on Airbnb. -Created uniform program with custom-designed pieces mixed with off-the-rack for a unique and cost-effective look. -Created custom scent and bodycare products produced in France & Italy and made without any phthalates or other harmful chemicals. -Created the brand book, website design proposal, and sales & marketing packages. Inspire and manage creative development from many different trades and disciplines including creative agencies, art directors, interior designers, sign makers, photographers, producers, graphic designers, craftsmen, and artisans. Collaborate directly with Airbnb on environmental space design, PDP & customer experience, marketing, and photography. Work with marketing teams to conceptualize and optimize marketing programs that enhance the customer experience. Oversee all creative contract and vendor relationships with other companies and brands. Show less



Whole Foods Market

• United States
• Retail
• 700 & Above Employee

• Creative Director

  • Jun 2017 - Jun 2018

  Oversee diverse team of 35 art directors and graphic designers (20+ geographically dispersed throughout the state). Budget Oversight: Regional Production Budget, Store Production Budget, and New Store Opening Budget. Responsible for the cohesive creative development of regional campaigns and promotions with the global brand identity. Big Wins: Launched Whole Foods + Amazon in-store campaign in Florida Region. Partnered with vendors to fund and… Show more Oversee diverse team of 35 art directors and graphic designers (20+ geographically dispersed throughout the state). Budget Oversight: Regional Production Budget, Store Production Budget, and New Store Opening Budget. Responsible for the cohesive creative development of regional campaigns and promotions with the global brand identity. Big Wins: Launched Whole Foods + Amazon in-store campaign in Florida Region. Partnered with vendors to fund and develop an internal web-based system for ordering all regional marketing materials. Stratified team roles & responsibilities creating Standard Work for over 90% of team, freeing up over 75 hours of project work per week. Developed SOPs for vendor orders, recruitment processes, and new associate training. Streamlined processes around new store openings, including creative development, fixture procurement, and print orders. Reduced print orders by 43.1% Reduced fixtures and supplies orders by 28.99% Coach teams to develop product-based/merchandising-first standardized marketing materials based on stores’ individual departments and fixtures while also best meeting the needs of the customer in their shopping experience. Continual testing of different processes, substrates, project executions, and audits that are consistent and compliant with brand standards. Create simple & standardized instructions for all required in-store marketing, leading to increased compliance ratings during in-store audits.

• Creative Director

  • Jun 2017 - May 2018

  Manage team of 35 art directors and graphic designers (20+ geographically dispersed throughout the state). Budget Oversight: Regional Production Budget, Store Production Budget, and New Store Opening Budget. Responsible for the cohesive creative development of regional campaigns and promotions with the global brand identity. Big Wins: Launched Whole Foods + Amazon in-store campaign in Florida Region. Partnered with vendors to fund and develop an… Show more Manage team of 35 art directors and graphic designers (20+ geographically dispersed throughout the state). Budget Oversight: Regional Production Budget, Store Production Budget, and New Store Opening Budget. Responsible for the cohesive creative development of regional campaigns and promotions with the global brand identity. Big Wins: Launched Whole Foods + Amazon in-store campaign in Florida Region. Partnered with vendors to fund and develop an internal web-based system for ordering all regional marketing materials. Stratified team roles & responsibilities creating Standard Work for over 90% of team, freeing up over 75 hours of project work per week. Developed SOPs for vendor orders, recruitment processes, and new associate training. Streamlined processes around new store openings, including creative development, fixture procurement, and print orders. Reduced print orders by 43.1% Reduced fixtures and supplies orders by 28.99% Coach teams to develop product-based/merchandising-first standardized marketing materials based on stores’ individual departments and fixtures while also best meeting the needs of the customer in their shopping experience. Continual testing of different processes, substrates, project executions, and audits that are consistent and compliant with brand standards. Create simple & standardized instructions for all required in-store marketing, leading to increased compliance ratings during in-store audits.



CITY Furniture

• United States
• Retail
• 700 & Above Employee

• Creative Director

  • 2016 - Jun 2017

  Miami/Fort Lauderdale Area Overall creative direction of brand and campaigns through television, catalog, digital, radio, and in-store experience. Managed department of up to 20 art directors, graphic designers, copywriters, photographers, and producers. Oversaw creative by advertising agencies (Zimmerman Advertising and Tinsley Advertising). Managed $1.5MM Budget for Creative Production (and reduced spend by 30%). Managed Budget for Department: Staffing, Education, and Travel. +20% YOY… Show more Overall creative direction of brand and campaigns through television, catalog, digital, radio, and in-store experience. Managed department of up to 20 art directors, graphic designers, copywriters, photographers, and producers. Oversaw creative by advertising agencies (Zimmerman Advertising and Tinsley Advertising). Managed $1.5MM Budget for Creative Production (and reduced spend by 30%). Managed Budget for Department: Staffing, Education, and Travel. +20% YOY sales for Black Friday 2016 due to comprehensive, multi-tiered campaign. Largest YOY in company history. +3,800% completed projects YOY by restructuring processes and growing the department. +240% increase of daily captured video and photography assets by training Producers on best practices. Increased advertising output in Television (tripled edits), Catalog (increased page count by 168%), Newspaper, Email, and Social Media. Set up management systems using LEAN philosophies: KPIs, process mapping, LSWs, and SOPs for standard processes. Converted photo studio to a state-of-the-art CaptureOne and Profoto studio. Created 84-page Brand Guide Book.

• Art Director

  • Oct 2015 - Jun 2017

  Fort Lauderdale, Florida



Scoop NYC

• Retail Apparel and Fashion
• 1 - 100 Employee

• Art Director

  • Apr 2014 - Sep 2015

  New York, New York Made yearly website revenue plan in 66.6% less time than previous year. Website store moved up to 1st place from 8th place in 10 months from start date. Managed freelance teams of up to 18 photographers, producers, and stylists; plus full-time photographers and freelance graphic designers. Overall creative direction of visual marketing: photography, web design, email, and in-store signage. Concepted and designed a re-design of the Scoop NYC identity and website… Show more Made yearly website revenue plan in 66.6% less time than previous year. Website store moved up to 1st place from 8th place in 10 months from start date. Managed freelance teams of up to 18 photographers, producers, and stylists; plus full-time photographers and freelance graphic designers. Overall creative direction of visual marketing: photography, web design, email, and in-store signage. Concepted and designed a re-design of the Scoop NYC identity and website (awarded the American Graphic Design Award). Designed a new e-commerce UX and UI strategy and creative concept that once implemented, made yearly revenue plan in 66.6% faster than LY. Partnered with VPs and other departmental directors to integrate creative ideas with company-wide strategic thinking. Responsible for aligning creative concepts with strategy, technical specifications, production planning and execution. Directed photoshoots­­—from concept & mood board creation, to photographer, models, hair & make-up selection, to on-set direction. Extensive layout creation for all visual marketing, including: homepage designs, email marketing campaign designs, destination websites, luxury print advertisements, look books and digital advertising. A/B decision making by monitoring creative effectiveness using data from e-commerce and marketing analysis. Weekly Keynote presentations on upcoming creative ideas and trends presented to the CEO. Show less



Echo Design Group

• Retail Apparel and Fashion
• 1 - 100 Employee

• Lead Creative

  • Jun 2010 - Apr 2014

  New York, New York Worked directly with the Fashion Director and Chief Marketing Officer to translate fashion and marketing strategies into art direction for: advertising campaigns, photography, websites, e-mail, packaging, retail & showroom experiences, and look books for the Echo brand. Created all marketing and packaging designs for accounts: Ralph Lauren, Brooks Brothers, Coach, The Metropolitan Museum of Art, and MoMA. Oversaw the design and workflow of 15-20 agencies worldwide. Executed… Show more Worked directly with the Fashion Director and Chief Marketing Officer to translate fashion and marketing strategies into art direction for: advertising campaigns, photography, websites, e-mail, packaging, retail & showroom experiences, and look books for the Echo brand. Created all marketing and packaging designs for accounts: Ralph Lauren, Brooks Brothers, Coach, The Metropolitan Museum of Art, and MoMA. Oversaw the design and workflow of 15-20 agencies worldwide. Executed from concept to completion 4 yearly installations at the Architectural Digest Home Design Show’s DIFFA Dining by Design Event: designed original spaces, created artwork, and managed teams to install the rooms in a matter of hours. Planned a pop-up shop in Hong Kong by producing floorplans, artwork and merchandising the products on the floor. Coordinated and managed in-house and freelance photographers, designers and studio artists as needed. Created a yearly calendar inclusive of every re-occurring project to increase efficiencies in workflow. Began each large-scale project with a strategy meeting and ended with a post-mortem analysis to improve workflows. Show less



K.I.D.S./FASHION DELIVERS, INC.

• United States
• Civic and Social Organizations

• Art Director

  • Jun 2007 - Jun 2010

  New York, New York Total increase in donor contributions from start date: +45.04% Designed the website, digital display advertising, media kits, annual reports, donor information pages, invitational materials, environmental signage for gala events and hired freelance photographers. Event planning and proposals for 3 yearly Pay It Fashion Forward events, 3 yearly Gala events and many local community events that brought NYC Mayor Michael Bloomberg, Simon Doonan, LL Cool J, Daisy Fuentes and Janelle… Show more Total increase in donor contributions from start date: +45.04% Designed the website, digital display advertising, media kits, annual reports, donor information pages, invitational materials, environmental signage for gala events and hired freelance photographers. Event planning and proposals for 3 yearly Pay It Fashion Forward events, 3 yearly Gala events and many local community events that brought NYC Mayor Michael Bloomberg, Simon Doonan, LL Cool J, Daisy Fuentes and Janelle Monae as keynote speakers and performers. Show less