East Africa Trade Operations Manager

• Aug 2018 - Present

• Customer Pipeline development- I drive the execution of Kountable’s go to market strategy in-market through data-driven insights to acquire, qualify leads & develop the funding pipeline; Provide country-specific market, competitor, and performance reporting information to the Hub.• Partnerships Development - I have developed collaboration value propositions, disruptive technologies, enterprise solutions in creating new revenue streams and marketshare.• Customer Relationship Management - I manage customers & key stakeholders in the trade finance ecosystem and create valuable internal business collaborations and synergy for brand consistency & operational efficiency in delivering business solutions to perfect Kountable’s value proposition.• Business Management - People & Operations - I drive performance, target achievements and talent engagement by leading and coaching a team of direct reports across Kenya & Rwanda markets and overseeing general office operations. • Investor/External relations - I manage and on-board investors, banks, government agencies & association and other stakeholders on Kountable business model and products/services to secure business capital funding.• Business optimization & Innovation - I have established a framework to scrutinize and analyse funding applications, qualify prospective clients, appraising applications, compliance against internal & regulatory policies. Create a culture of business process improvement to ensure current and future sustainability of quality service and business competitiveness.• Corporate & Brand Marketing- I drive the marketing agenda to attract & acquire customers. Create and implement communication initiatives to deliver ROI. Coach and work with team & various marketing agencies in media planning and execution.

Executive Board Director

• Jan 2010 - Present

Sales | Marketing | Operations- I provide servant leadership to a team of 30 young high achievers, i am an enabler to help them deliver on our vision of being the most preferred LPG (cooking gas) Distribution & Retail Channel Partner in the Kenya Market. - I am involved in the business growth strategy, business development, creating commercial linkages of the business.- I believe that SME's are the backbone of the Kenya economy, this means our success is the team success and they too play a part in sustaining jobs and livelihoods for our customers & partners.

Group Head of Marketing & Innovations

• Jan 2016 - Jun 2017

• Tasked to develop, execute & monitor the firm's brand portfolio strategy acrossthe East African region to improve its bottom line through increased market share.• Established the Marketing and New Product Development department with structure, processes and well-resourced team leading to a diversified customer base and expansion into new market segments• Developed a strategic brand plan, advertising & digital strategy and New Products pipeline for Unga human & animal nutrition brands resulting in volume growth and the introduction of 4 new products into the portfolio with positive gross margin contribution

General Manager- Marketing

• Feb 2012 - Dec 2015

• Tasked to lead business transformation through the development and implementation of marketing & brand strategy for its business in Kenya, Uganda, Tanzania & Rwanda with the goal to grow the customer market share, revenue and profit target and EBITDA • Led the marketing and brand strategy business planning and supported business growth objectives and profitability per business segment• Drove business growth initiatives by leading product innovation calendar and new market development resulting in the launch of strategic brands in the four east African countries• Spearheaded the organization’s brand architecture and product rationalization and shifted the market focus towards premium products resulting in value growth & supply chain efficiencies

Head of Department:Customer Acquisition & Segments

• Sep 2010 - Jan 2012

• Charged with leading the strategy and development of consumer segment value propositions invoice, VAS, data product innovations & devices pipeline per segment delivering commercial KPIs on new acquisitions youth, mass, individual post-paid segments.• Led the strategic insight development for each consumer segment communication plans for acquisition objectives together with the advertising teams• Executed consumer segment experiential marketing initiatives and brand assets and boosted acquisition growth and brand retention• Develope and execute pricing strategies resulting in progressive growth of Average Revenue Per User

Marketing Manager-Customer segments (Pre & Postpaid Platforms)

• May 2008 - Aug 2010

Brand & Trade Marketing Manager

• Jan 2005 - Apr 2008

• Consumer insight generation & Annual brand plans generation & application• Efficient & effective management of brand budgets & resources to maximize on brand profitability.• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.• Brilliant execution of brand activities including tracking on KPI’s, & Post activity measurement & evaluation. • Consumer insight generation & Annual brand plans generation & application• Efficient & effective management of brand budgets & resources to maximize on brand profitability.• Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.• Brilliant execution of brand activities including tracking on KPI’s, & Post activity measurement & evaluation.