Digital Marketing Specialist

• Apr 2016 - Present

• Create, Analyze and Optimize paid advertising campaigns that drive traffic to our website/app and convert them to purchase event. • Monitor daily advertisements posted online and optimize/stop advertising campaigns that require it • Collect, analyze and report on data such as traffic, visitor behavior, and site performance across all screens • Plan, execute, and update integrated digital strategies and PPC campaigns, including paid search, paid social, video, display advertising, and… Show more • Create, Analyze and Optimize paid advertising campaigns that drive traffic to our website/app and convert them to purchase event. • Monitor daily advertisements posted online and optimize/stop advertising campaigns that require it • Collect, analyze and report on data such as traffic, visitor behavior, and site performance across all screens • Plan, execute, and update integrated digital strategies and PPC campaigns, including paid search, paid social, video, display advertising, and other programmatic platforms • Setup, manage and optimize Facebook and Instagram advertising campaigns to boost conversation • Use A/B testing and optimization tools to drive revenue, recommend development of new landing pages and improvement for current pages/experience • Responsible for planning and executing SMS and email marketing campaigns, including writing copy, building segments, mapping and analyzing touch points to maximize results, testing, and deployment • Set up and work with the development team to ensure that technical set-ups for paid social campaigns are in place, i.e. placing pixels, setting up conversion goals, setting up Ads Manager accounts, etc • Work closely with the Content team to provide strategic analysis and support on what is performing well or not • Produce innovative strategies to increase conversion volume and decrease cost per acquisition • Work within established advertising campaign budgets and seek methods to lower CPA and increase ROI • Research and provide recommendations based on industry trends, best practices, and emerging technologies and platforms • Re-engaging and Retargeting customers through personalized marketing newsletters, automated marketing journeys and customized push notifications

Facebook Ads Expert

• Jun 2018 - May 2023

Google Ads Specialist

• Oct 2017 - May 2023

Search Engine Optimization Executive

• Apr 2016 - May 2018

Everyday Tasks: Managing the Website/App and ensuring it is up-to-date, user-friendly, and optimized for sales Developing and implementing an e-commerce strategy that aligns with the overall business goals Analyzing website traffic, user behavior, and sales data to optimize website performance Managing product listings and ensuring accurate and up-to-date information is displayed Developing and managing promotional campaigns, such as sales and discounts, to increase sales and… Show more Everyday Tasks: Managing the Website/App and ensuring it is up-to-date, user-friendly, and optimized for sales Developing and implementing an e-commerce strategy that aligns with the overall business goals Analyzing website traffic, user behavior, and sales data to optimize website performance Managing product listings and ensuring accurate and up-to-date information is displayed Developing and managing promotional campaigns, such as sales and discounts, to increase sales and revenue Ensuring product inventory is accurately managed and product availability is maintained Implementing a customer service strategy to ensure customer satisfaction and retention Ensuring that the website is optimized for search engine rankings and implementing SEO strategies to increase visibility Analyzing sales data to identify trends and make data-driven decisions regarding product offerings and promotions

Social Media Marketing Specialist

• Oct 2015 - Mar 2016

Effectively managed and executed successful and profitable campaigns through Facebook Ads, and Instagram Ads with the lowest cost per conversion while maximizing efficiency. Involved in developing, managing, and conducting effective digital marketing strategies, including, social media marketing, lead generation, content marketing, and sales funnels. Effectively managed and executed successful and profitable campaigns through Facebook Ads, and Instagram Ads with the lowest cost per conversion while maximizing efficiency. Involved in developing, managing, and conducting effective digital marketing strategies, including, social media marketing, lead generation, content marketing, and sales funnels.

Search Engine Optimization Specialist

• Jun 2014 - Sep 2015

I worked on the versatile nature of SEO including onsite modifications, offsite tactics development and implementation, social presence, SMM, SEM, paid campaign handling and implementation plus training and synchronizing SEO with other business development processes. • Managing a Team of SEOs • Managing Teams of Data Entry Operators • SEO Training • Off-site and On-site Optimization • Paid Campaign Management of portals • Managing Blogs • Outreach Expert • SEO… Show more I worked on the versatile nature of SEO including onsite modifications, offsite tactics development and implementation, social presence, SMM, SEM, paid campaign handling and implementation plus training and synchronizing SEO with other business development processes. • Managing a Team of SEOs • Managing Teams of Data Entry Operators • SEO Training • Off-site and On-site Optimization • Paid Campaign Management of portals • Managing Blogs • Outreach Expert • SEO Strategy Development & Implementation • SEO Research Work • Website Traffic Analysis • Website Onsite Analysis • Website Keywords Ranking Analysis • Planning & Setting Monthly SEO Targets • Competitor Analysis • Quality Backlink Building Show less I worked on the versatile nature of SEO including onsite modifications, offsite tactics development and implementation, social presence, SMM, SEM, paid campaign handling and implementation plus training and synchronizing SEO with other business development processes. • Managing a Team of SEOs • Managing Teams of Data Entry Operators • SEO Training • Off-site and On-site Optimization • Paid Campaign Management of portals • Managing Blogs • Outreach Expert • SEO… Show more I worked on the versatile nature of SEO including onsite modifications, offsite tactics development and implementation, social presence, SMM, SEM, paid campaign handling and implementation plus training and synchronizing SEO with other business development processes. • Managing a Team of SEOs • Managing Teams of Data Entry Operators • SEO Training • Off-site and On-site Optimization • Paid Campaign Management of portals • Managing Blogs • Outreach Expert • SEO Strategy Development & Implementation • SEO Research Work • Website Traffic Analysis • Website Onsite Analysis • Website Keywords Ranking Analysis • Planning & Setting Monthly SEO Targets • Competitor Analysis • Quality Backlink Building Show less

Search Engine Optimization Executive

• Jul 2012 - Nov 2013

I Conduct on-site and off-site analysis (ON-Page SEO, OFF Page SEO) • Keyword research, Competitor analysis, assisting with On-Site blog content, optimization of on-site content, SEO Audit, Link Building, Google My Business Listing Optimization • Social Media Optimization and Marketing (Facebook, Instagram, Twitter, Pinterest, LinkedIn) I Conduct on-site and off-site analysis (ON-Page SEO, OFF Page SEO) • Keyword research, Competitor analysis, assisting with On-Site blog content, optimization of on-site content, SEO Audit, Link Building, Google My Business Listing Optimization • Social Media Optimization and Marketing (Facebook, Instagram, Twitter, Pinterest, LinkedIn)