Kamran Farhat
Chief Marketing Officer at GRAINPAD Private Limited- Claim this Profile
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English Native or bilingual proficiency
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Hindi Native or bilingual proficiency
Topline Score
Bio
Credentials
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Social Media Management
CourseraMar, 2023- Sep, 2024 -
Introduction to Social Media Marketing
MetaFeb, 2023- Sep, 2024 -
Measure and Optimize Social Media Marketing Campaigns
CourseraJan, 2023- Sep, 2024 -
Advertising with Meta
CourseraDec, 2022- Sep, 2024 -
Fundamentals of Social Media Advertising
CourseraJul, 2022- Sep, 2024 -
Viral marketing & how to craft contagious content
University of PennsylvaniaDec, 2020- Sep, 2024 -
Marketing course
The Wharton SchoolJun, 2015- Sep, 2024
Experience
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GRAINPAD Private Limited
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India
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Wellness and Fitness Services
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1 - 100 Employee
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Chief Marketing Officer
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May 2020 - Present
Creating acquisition strategies for acquiring B2B and B2C customers , providing patients a platform through the ZINI app by which they can discuss their symptoms and the Artificial intelligent virtual physician can figure out the probable/differential diagnosis and guide them accordingly. Tie-ups and associations with the medical fraternity and easing their workload by providing them technical know-how Creating acquisition strategies for acquiring B2B and B2C customers , providing patients a platform through the ZINI app by which they can discuss their symptoms and the Artificial intelligent virtual physician can figure out the probable/differential diagnosis and guide them accordingly. Tie-ups and associations with the medical fraternity and easing their workload by providing them technical know-how
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Head Of Marketing
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Dec 2016 - Mar 2020
Creation of strategic plans focusing on women for HomeStop & children for Crossword to enhance sales & drive footfalls. Footfalls increased by 5% & 10% respectively. Digital growth by more than 200%. Accomplishment Winner of Golden Mirror Award-Inspiring young students to become Authors through the campaign "I Want to be an Author" . One of its kind lifetime opportunity wherein we would inspire students , nurture their writing skills, publish their book and retail it through our bookstores. Over 30 K children connected through this campaign and is inspired by the Skill India campaign, resulting in 1% increase in topline.
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Bennett, Coleman and Co. Ltd. (Times Group)
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India
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Newspaper Publishing
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700 & Above Employee
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Deputy Chief Manager
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Jul 2010 - Dec 2016
--Managing a budget of more than 50 crore --Winner of Guinness Book of World records for Times Women's Drive- a car rally aimed at creating awareness about Cancer in Mumbai & Pune- 10 crore project --Winner of Chariman’s Award for an election campaign to drive retail sales- 3 crore project --The Aviva Great Wall of Education- has collected over a million books for underprivileged children in its third year, and has become the biggest Bookwall ever- project of 3 crore --Times Lit Fest - a line-up of international and Indian panelists which continue to connect Literature with the eclectic passions of Mumbai-project of 10 crore --Launched the “First ever diabetes dance step” to promote awareness about diabetes with Ms. Madhuri Dixit the dancing superstar of India for Sanofi What Step will you take Today Leading the brand image building and product awareness campaigns.Campaigns across print, radio, digital, TV and on ground
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ABP Pvt Ltd
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Media Production
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100 - 200 Employee
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Deputy Manager-Brand Promotions
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Mar 2004 - Jun 2010
[It is the largest media house in the East with the largest circulated English & Bengali dailies (The Telegraph & Anandabazar Patrika), the largest selling National Business Magazine (Business World), 6 leading Bengali Magazines (Desh, Sananda, Anandalok, Anandamela, Unish Kuri & Career), a premier National News Channel (Star News) & the first 24x7 Bengali News Channel (Star Ananda) in its portfolio.] --Spearheading the brand promotion activities (ATL & BTL) for the Bengali magazines & dailies of ABP. --Focusing on creating new platforms for reader connect and revenue generation. --Planning of campaigns to increase ad revenue, circulation base and impede competitor growth. --Working closely with the Circulation as well as the Advertisement & Marketing Teams to understand & measure the impact of the planned campaigns. Highlights --T 2 Supplement, Star Ananda and Friends Fm Launched. --India’s largest ICT Exposition “INFOCOM” organized in various regions i.e. Delhi, Kolkata, Hyderabad, Patna, Agartala and Siliguri. --The Great Indian Gold Rush and The Great Kolkata shopping Festivals to combat the downturn. Beauty Pageants-Sananda Tilottama and Award Ceremonies-Anandalok Awards. --Award for achievements-overseas trips- Malaysia, Thailand. --Leadership, Negotiation and Performance feedback trainings undertaken.
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Executive-Ad Marketing
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Mar 2003 - Feb 2004
--Star Performer for selling airtime and conducting on ground promotional campaigns for the clients. --Verticals: Retail, Government --Star Performer for selling airtime and conducting on ground promotional campaigns for the clients. --Verticals: Retail, Government
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Ogilvy & Mather
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India
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Project Manager
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Jun 2001 - Feb 2003
[A subsidiary of WPP group and one of the leading advertising agencies of India.] --Initiating the promotional campaigns after exploring the potential vehicles in Mumbai, Kolkata and Uttar Pradesh. --Generating sales out of the commissioned promotions as a value-added service. Highlights --Major clients’ handled-HUL, ITC, Eveready, Asian Paints, British Petroleum. --Enhanced the brand presence of Brands like Lifebuoy, Capstan and Eveready batteries in the rural sector by designing various campaigns like Film Festivals, Road shows etc.
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Education
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1999 - 2001
Faculty of Management Studies, CMM
Master of Business Administration (M.B.A.), Marketing & Finance -
1996 - 1999
Wesley college
Bachelor of Commerce (B.Com.), Commerce -
1993 - 1996
Army school mathura
High School, commerce
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