Experience

Chia Tai Company Limited

• Thailand
• Farming
• 100 - 200 Employee

• Chain Marketing Section Manager

  • Jan 2022 - Present

  • Spearheaded 5+ team members to manage and promote new products through the “Seed Caravan” project.• Planned and executed Point of Sale Materials (POSM) e.g., premium, tent card, and sticker for 1,200 nationwide distribution channels to raise brand awareness of “Sonya Plus” – a variety of watermelon.• Oversaw marketing support for seed department including shelf planogram, product arrangement, and brand image to improve product visibility and sales.• Facilitated top-tier customers with rebate programs e.g., annual trips and annual celebrations to maintain good relations. Show less

• Area Sales Manager

  • Jan 2020 - Dec 2021

  • Managed corporate promotional events to present products to potential customers; sales performance uplifted sales by 2X compared with the past year.• Launched a seasonal product – the DIY microgreen cultivating kits in 7-Eleven• Initiated “Farm from Home” cultivating kits to sell online channels .• Supported key customers on promotional programs to increase customers’ off-take sales e.g., premium with the purchase and social media post and live; expanded sales opportunities.

• Sales Representative

  • Mar 2017 - Dec 2019

  • Organized event and promotional booth to represent company and products; exceeded sales target of the event.• Liaised with Business to Business (B2B) customers in both private and government sectors to propose products and maintain a good relationship to expand selling opportunities.• Dealt with Thailand leading companies which are Sansiri, Suphalai, Amway (Thailand), and Kubota to be business partners.• Promoted product by influencer marketing to reach more potential customers; gained more leads to convert to sales. Show less



RICE DEPARTMENT OF THAILAND

• กรุงเทพมหานคร, ประเทศไทย

• Department Officer

  • Sep 2016 - Feb 2017

  • Developed master data of farmers’ information to register in the “Smart Farmer” project to help them improve and sustain Thailand’s agriculture. • Negotiated with 3+ parties e.g., local farmer community and middleman for “Na Plang Yai” project to find mutual benefit among parties including cost saving, productivity improvement, and research and development process. • Organized public relations (PR) plan to promote the “Rice Community” project online and offline media. • Developed master data of farmers’ information to register in the “Smart Farmer” project to help them improve and sustain Thailand’s agriculture. • Negotiated with 3+ parties e.g., local farmer community and middleman for “Na Plang Yai” project to find mutual benefit among parties including cost saving, productivity improvement, and research and development process. • Organized public relations (PR) plan to promote the “Rice Community” project online and offline media.