Paid Content Manager - NAM

• Jan 2023 - Present

Digital Media Specialist NAM

• Mar 2021 - Jan 2023

Freelance Copywriter

• Jan 2019 - Dec 2022

Create engaging and accurate press releases focusing on new products/latest openings for several clients aiming to entice writers and influencers to provide coverage. Proofread social media posts/pitch emails, guaranteeing clear messaging and interest from external entities. Aid project managers in choosing visually pleasing food/drink photographs to feature in press media kits. Act on behalf of brand at local media outlets and relevant markets.● Wrote press releases for international Asian clientele including CoCo Fresh Tea & Juice, Da Long Yi Hotpot, and Honeymoon Desserts.● Furthered team player skills through planning of inaugural Asialicious festival alongside City of Toronto.● Assisted in marketing campaign development to ease Asian F&B brands into Canadian market. Show less

Social Media and Content Specialist

• Jul 2018 - Jan 2019

Directed company’s and client’s social media accounts across Twitter, Facebook, and Instagram, covering daily content such as graphic memes, articles, and photos. Established and controlled photo shoots designed to produce stimulating work to boost awareness/sales, reaching millions of people in Canada. Governed press release creation for retail accounts including KAYA AYCE, Fuwa Fuwa Pancakes, and CoCo Fresh Tea & Juice. Monitored media kit production to pitch surrounding media outlets such as Toronto Life, The National Post, and The Toronto Star for media coverage. ● Assisted several Asian F&B chains with marketing strategy for thousands of stores on international basis, targeting western audience in Canadian market.● Managed agency’s first fine dining client, FRILU restaurant, establishing brand as must-do experience. Show less

Project Manager

• Jan 2020 - Feb 2021

Lead and develop copy for numerous conferences including NYPS World/USA from beginning of concept, covering a variety of topics and hosting connect members/experts in cross-cultural networking program. Facilitate research efforts via telephone and desktop, gathering data/trends regarding important industry-related issues. Collaborate with Marketing & Design department to produce logos, marketing content, and agendas. Coordinate with Sales & Sponsorship Teams to address client objectives. ● Transformed the company’s brand from in-person events to digital-based webinars/workshops. ● Restructured events originally planned to be in-person to virtual during the current pandemic. ● Oversaw crisis management with stakeholders including speakers, employees, attendees, and sponsors. ● Altered company’s plans to focus on local audience instead of international in response to Covid-19 Show less

Social Media + Marketing Manager

• Jan 2019 - Jul 2019

Spearheaded various social media accounts by designing artwork in Canva and scheduling beautiful posts for Facebook, Twitter, and Instagram, connecting with food-loving audiences. Co-hosted brunch events, happy hours, and pop-up dinners to film/photograph guest highlights and food preparation to showcase U-Feast events. Executed and delivered online B2C communications/ideas such as growth tactics, Facebook ad campaigns, and newsletter content. ● Implemented Vancouver-targeted accounts to gain loyal followers on Facebook and Instagram. ● Established long-lasting partnerships with chefs, beverage producers, and restaurant owners in Toronto to coordinate multiple events. ● Created SEO-optimised educational and informative blog content to attract ‘foodie’ audience to events. Show less

Public Relations Manager

• Sep 2018 - Jul 2019

• Wrote press releases every season highlighting the details of the current menu to attract local media outlets into featuring the restaurant • Directed food photographers to create beautiful shots which were then included in a media kit that was presented to magazines, newspapers, and online food-related publications • Was responsible for the PR campaign that led FRILU, amongst other accolades, to be named one of the best ten new restaurants in the city by the prestigious Toronto Life yearly list, plus the awarding of a four-star review by The Toronto Star’s food critic Show less

Freelance Writer

• Jul 2018 - Jan 2019

• Attended and covered on behalf of DINE F&B events such as restaurant openings, menu launches, and other PR-related happenings to gather relevant content for the magazine • Wrote up thoughtful, detailed articles for DINE’s website based on attended events to attract readers to their newly established online platform • Took, edited, and selected photographs to accompany published articles to further engage DINE’s audience with their digital content • Attended and covered on behalf of DINE F&B events such as restaurant openings, menu launches, and other PR-related happenings to gather relevant content for the magazine • Wrote up thoughtful, detailed articles for DINE’s website based on attended events to attract readers to their newly established online platform • Took, edited, and selected photographs to accompany published articles to further engage DINE’s audience with their digital content

Public Relations Intern

• Mar 2018 - Jun 2018

• Drafted press releases for an array of clients including but not limited to Taste of Hong Kong, Calzedonia, Luminox, and Michelin-starred restaurant Arcane, ensuring the brands’ messages were clearly expressed in an exciting way, captivating the interests of journalists • Crafted individual media pitches for local and international titles such as Fox Broadcasting Company, National Geographic Travel, and South China Morning Post, gaining worldwide exposure for the clients • Attended as well as managing various aspects of events with thousands of attendees such as Affordable Art Fair and Taste of Hong Kong where I oversaw interviews and photoshoots with leading local and international publications, making sure the clients’ interests were consistently well-represented Show less

Marketing Intern

• Apr 2017 - Jan 2018

• Participated in company-curated dinners, brunches, and happy hours where I was responsible for producing interesting content of the food, drinks, and atmosphere to be posted on the @u_feast Instagram account • Wrote post-event recap blog posts to further engage with the audience; posts included relevant information on the chef, the dishes, and beverages experienced by guests at a particular event • Designed and wrote up beautiful menus for U-Feast’s dining experiences; menus featured important background info on the chef of a specific restaurant as well as on the meal’s sponsoring spirit/beer/wine company Show less