Managing Director / Co-Founder

• Feb 2022 - Present

Brand Communications Director

• Jul 2020 - Dec 2021

Senior Consultant | Head of Lifestyle Department

• Mar 2019 - Aug 2020

Head of Lifestyle DepartmentWorking for brands such as: Mondeliz (Milka, Oreo, Delicje, belVita), Martini, Nespresso, Coca Cola, Sprite, Durex, Carlsberg, GoSport, Super-Pharm.Managing team of consultants and junior executives.

Head of Fashion PR Department

• Dec 2017 - Mar 2019

Overseeing all Fashion brands PR and communication activities within the agency: COS, Tommy Hilfiger, Zalando, Melissa, &Other Stories, Victoria’s Secret, ROSA, Deni Cler, Airfield, Mako. Managing the team of PR managers, specialists and assistants Fostering media & influencers relations Ensuring all brands are represented correctly and consistently across all target media Monitoring all daily/weekly/monthly PR activities and providing targets for the team to work against Participating in international pitches/ new business meetings Show less

PR & Media Relations manager

• Jul 2012 - Dec 2017

Deployment and implementation of PR and communication strategies for global and Polish fashion brands: COS, Zalando, Tommy Hilfiger, Gerry Weber, ROSA, Mako Responsible for the PR launch of COS and Tommy Hilfiger in Poland, building brands position in the market Ensuring all communications are aligned with each brand’s positioning and values Creating timely relevant storytelling opportunities that resonate with media Building and upkeeping strong media and influencers relations Organising events and press trips Overseeing media coverage reports Product gifting and seeding to media representatives, influencers and celebrities Working closely with Advertising Offices, execution of media plans Show less

PR & Brand Manager

• May 2011 - 2015

 Creating brands image and its perception from the beginning  Preparing a marketing and media strategy  Preparing direction of activities for the brand  Creating and producing shopping events, celebratory, new collection launching, store opening  Overseeing the brand at each season’s Fashionweek show in Lodz  Media, celebrities, bloggers and influencers relations  Trends analysis  Media monitoring  Creating ideas for new campaign, choosing brand ambassadors for each season  Finding new partners, sponsors, brands to collaborate with  Working out barter agreements and media patronages for brand’s events  Securing brand’s presence in the most prestigious fashion magazines, including brands campaign on the cover of Wysokie Obcasy (Gazeta Wyborcza supplement) without any marketing support  Preparing and sending out the press materials  Creating a direction for the brand’s social media channels: facebook, Instagram, YouTube and Pinterest Show less