Experience

White Lotus

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Director and Co Founder

  • 2004 - Present

  I am the Director and co founder of White Lotus with my husband Anthony Kingston. White Lotus was founded in 2004 in our famous Traditional Chinese Medicine clinic specialising in Skin Needling and cosmetic acupuncture. The White Lotus techniques, products and treatments have been featured internationally in the media. White Lotus is an international brand stocked in luxury beauty and wellness shops and clinics across the globe. I am the Director and co founder of White Lotus with my husband Anthony Kingston. White Lotus was founded in 2004 in our famous Traditional Chinese Medicine clinic specialising in Skin Needling and cosmetic acupuncture. The White Lotus techniques, products and treatments have been featured internationally in the media. White Lotus is an international brand stocked in luxury beauty and wellness shops and clinics across the globe.



Ethicaldigital

• Australia
• Marketing Services

• Managing Director

  • Feb 2018 - Present

  I have headed my own International Award Winning Beauty Brand White Lotus Beauty for over 10 years. During this time I have expanded the business into a multimillion $ brand operating across 3 continents. One of the keys to my success has been high level social media and internet marketing. This engagement has become crucial for any group wishing to develop a presence online and absolutely vital for anyone focused on ecommerce sales. This is an ever changing field in which traditional marketers and firms continuously find themselves irrelevant and out gunned by hungry firms who are willing to learn the secrets and obsessively focus on maximising every $ for actual returns. What you will get from me is not ridiculous reports explaining the PR value of a particular stunt or advertisement. You will also not get highly priced retainers for office juniors to recycle mindless posts. I focus only on concrete sales and returns. This is the only way to operate and succeed as an online business. For new startup businesses and smaller firms the odds are even more heavily stacked against you. The average social media budget of any firm with a genuine online presence is upwards of $50,000 a month. This is spent simply on creating content, producing links and improving the firms online presence. This is before they even pay for advertising. You cannot compete directly against this and if you try you will be out of business. You have to be smart about how you play. When I take on a firm I need to learn about what makes you unique, I need to get an angle on your business and see how I can really help you increase sales and develop that much needed cash flow. Once this is in place I can develop a top level plan for you and go forth and implement it. I can assist you directly with Instagram, Facebook, Pinterest and google. I dont work with Twitter, Yahoo or Bing as I simply have not seen the results on these platforms and I dont want to waste your time. Show less



The Strategic Business Woman

• Australia
• Advertising Services
• 1 - 100 Employee

• Lead Strategist

  • Jan 2021 - Apr 2022

  Understand customer needs and provide strategic recommendations. Support client businesses by creating consistent brand message through brand positioning and strategy in order to help build customer and brand loyalty, increase sales, and improve market share domestically and globally. ♦ Manage team workflow ♦ Tracking client KPI ♦ Keeping client strategies fresh and effective ♦ Clear content briefs ♦ Quality assurance and editing, ensuring delivery of high quality of work to client ♦ Digesting monthly client report, going into monthly strategy session with clear agenda and tweaks to any strategies ♦ Discussing client issues as required from a solutions perspective ♦ Meeting with clients regularly ♦ Business coaching ♦ Conducting discovery call ♦ organic and paid social media adverting ♦Influencer marketing ♦ Affiliate marketing ♦ B2B and B2C strategy Show less