Experience

polot.agency
• Poland
• Marketing Services
• 1 - 100 Employee
• Head of Content and Moderation

  • Feb 2023 - Present


Grupa Wirtualna Polska

• Poland
• Technology, Information and Internet
• 700 & Above Employee

• Head od Social Media

  • Aug 2019 - Feb 2023

  Building growth and activity strategy on social media channels for Wirtualna Polska brand and its sites - Reporting and analysis of activities on social media - Social media team management - Coordination of strategy realisation among social media teams within site editorials - Searching and implementing innovative solutions for acquiring traffic growth - Facebook paid promotion management Building growth and activity strategy on social media channels for Wirtualna Polska brand and its sites - Reporting and analysis of activities on social media - Social media team management - Coordination of strategy realisation among social media teams within site editorials - Searching and implementing innovative solutions for acquiring traffic growth - Facebook paid promotion management



Agora SA

• Media Production
• 700 & Above Employee

• Social Media Manager

  • Sep 2018 - Aug 2019

  Building strategy for activity and growth on social media channels of Gazeta.pl brand- Gazeta.pl FB and IG PublisherACHIEVEMENTS: Making Gazeta.pl fanpage most engaging news fanpage since 11.2018 (Sotrender report)

• Social Media Manager

  • Feb 2016 - Aug 2018

  Building strategy for activity and growth on social media channels of Gazeta.pl Lifestyle websites (Kobieta, eDziecko, Follow, Podróże, Zdrowie, Ugotuj.to)- Management and distribution of the content- Management of the social media team- Monitoring and analysis of resultsACHIEVEMENTS: Making Kobieta.gazeta.pl fanpage the only Gazeta.pl fanpage bringing monthly visit growth while Facebook organic reach cut

• Social Video Manager - Haps Product Owner

  • Feb 2016 - Aug 2018

  Management and coordination of the culinary format Haps - Building and developing strategy of the brand - Implementation of the project and coordination of teamwork - Preparation of promotional materials- Profile management on Facebook, Instagram and Snapchat - Monitoring and analyzing brand performanceACHIEVMENTS: Building strategy (idea, identity, business and media plan, P&L) for current Haps.pl vortalManagement of Haps FB fanpage with organic growth of 270k fansCoordination of creating haps.pl format: in cooperation with corresponding departments: bulding websitde, promotion, video production plan also building strategy for social media channels Show less

• New Business Specialist

  • Jan 2015 - Feb 2016

  - Development and promotion of the trading platform DziecioCiuszek.pl- Team management- Working with a programmer (development of the website, the introduction of new sections, solutions, bug fixes)- Working with a programmer to implement the mobile application- Promotion planning (display campaigns, profile management on Facebook, organizing competitions on the website and Facebook)- Custom promotional activities- Contact with users

• Marketing Specialist

  • May 2014 - Dec 2014

  - Promotional support Gazeta.pl websites (including PolskaBiega.pl, Faktoid.pl, Kinoplex.pl)- Conceptual, strategic and creative work on promotional campaigns - Campaign slogans - Visual concepts - Preparation of media plans - Preparing and sending newsletters - Monitoring and optimizing of promotional activities- Organizing competitions online- Organizing charity events- Custom promotional activities- Working with graphics, video department, editorial Show less



HJ Heinz

• France
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Trade Marketing Assistant

  • Nov 2013 - Apr 2014

  Supporting launch of new products - Supporting materials:displays, trays, pos materials, leaflets, gifpack- Logistics: providing sales department with new products and supporting materials before launchUpdating tray projectsSupervising and coordinations of rotation on the POS warehouseProviding clients with actual packshots of productsCooperation with trade press

• Marketing Assistant

  • Feb 2013 - Nov 2013

  Supporting Product Manager in realization marketing projects and brand strategy.Development of new products and packaging (market analysis, launch proposal, close working with logistics dept.)Working closely with Sales Department and Customer Development Department on planning and execution of client and consumer promotionCollecting and analyzing internal (SAP) and external (AC Nielsen) market data for further recommendations for development of short and long term strategy for Heinz brand; preparing analysis, recommendations, and presentations.Supervising and coordinating activities regarding Heinz product labels.Overall supervising digital activities regarding Heinz brand:- Coordination of the implementation of the new website layout, content management and development- Social media: communication strategy development and implementation through launch and further activities on facebook profile for Heinz brand- display, SEM/SEO campaignsWorking closely with key external partners: creative agencies, media houses, graphic agencies, research companies, printing houses. Show less

• Intern

  • Feb 2011 - Jan 2013