Digital Lead

• Jul 2020 - Present

Regional Manager

• May 2019 - May 2020

Managing and developing Fuga's UK client base across the UK. Discussion and advise on how Fuga can help with the client's digital delivery and service requirements, a flexible approach into working towards an end to end solution by keeping the clients needs front and centre of all negotiations, thus creating an good working environment that suits both sides. Managing the back-end office admin and representing Fuga within the Independent UK Music sector. Managing and developing Fuga's UK client base across the UK. Discussion and advise on how Fuga can help with the client's digital delivery and service requirements, a flexible approach into working towards an end to end solution by keeping the clients needs front and centre of all negotiations, thus creating an good working environment that suits both sides. Managing the back-end office admin and representing Fuga within the Independent UK Music sector.

Head of Digital

• Mar 2015 - Sep 2018

Direct and hands on experience in leading the digital team at Proper Music by working closely with digital aggregators, artists and labels in helping grow their revenue and profile in the global digital music landscape. An entrepreneural approach in working & negotiating with internal and external teams to realise departmental goals and iniatives to commerical success. Key projects involved moving the digital catalogue (circa 100,000 tracks) from one aggregator to another demonstrating leadership, thoughtful strategy exectution and project management skills. Identifying new revenue streams for artists by negiotiating and pitching ideas correctly. Proficient in managing artist campaigns across key global territories Highly customer & data focused, ensuring user experiences & expectations are consistently met. Driving best practices with robust planning, reporting metrics and data insights to labels and artists Solid understanding & keen interest in change technology & innovation in the media space Good contractual negotiation experience in ensuring fair and transparent agreements have been met between rights-holders and Proper.

Head of European Label Relations and Merchandising

• Oct 2008 - Feb 2015

Building successful business partnerships with distributors and labels across Europe, working closely with label's new release and catalogue titles ensuring maximum coverage. Advising labels/distributors of contractual changes, negotiating best terms for both parties, keeping partners up to speed on all eMusic strategy updates and metrics. Developing good relationships with the right brands that work with eMusic's music ethos and purpose. Highlights include:-devising the Editorial Takeover Programme for the UK and Pan European stores and working closely with top class musicians and industry professionals across the board in creating and promoting original content for the store. Organizing the annual eMusic pop quiz bringing music industry experts and eMusic members together. Representing eMusic on industry panels and being involved in the sponsorship of the annual AIM Awards.

Digital Accounts Manager

• Sep 2002 - Oct 2008

Largest independent distributor of Independent Labels in the UK. Online marketing strategy and digital sales manager for Pinnacle's large roster of Indie labels. Experience in working with developing bands and labels right through to multimillion selling artist campaigns. Being pro-active with partners across traditional, digital and mobile platforms achieving some great results. Part of the team of winners for Best Sales Force at the Music Week Awards 2002-2006 Largest independent distributor of Independent Labels in the UK. Online marketing strategy and digital sales manager for Pinnacle's large roster of Indie labels. Experience in working with developing bands and labels right through to multimillion selling artist campaigns. Being pro-active with partners across traditional, digital and mobile platforms achieving some great results. Part of the team of winners for Best Sales Force at the Music Week Awards 2002-2006

Sales Marketing International

• Feb 2000 - Aug 2002

Developing Local and Overseas Markets for Rough Guides Music Compilation series. Developing Local and Overseas Markets for Rough Guides Music Compilation series.

Account Manager- Sales-Promotions

• 1999 - 2001

Key Accounts Manager for accounts such as the National Theatre, Talawa Arts, Tricycle Theatre, Blue Mountain Arts and many more. devising radio advertising campaigns and sponsorship opportunities. Key Accounts Manager for accounts such as the National Theatre, Talawa Arts, Tricycle Theatre, Blue Mountain Arts and many more. devising radio advertising campaigns and sponsorship opportunities.