Director of Communications and Marketing

• Oct 2022 - Present

Media Planner

• May 2021 - Oct 2022

For a variety of clients, I helped contribute to the planning process by working with internal team members to develop a strategic media approach ideal for the client's goals. For yearly planning and other campaigns throughout the year, I developed media plans based on the goals and objectives consisting of both traditional and digital media. Throughout the campaign, I optimized tactics based on data and analytics. Once finalized, I would work with the analytics team to create and translate data for the clients. I enjoyed working with people on these campaigns and getting to chat with clients about their goals and successes! Show less

Marketing Project Coordinator

• Mar 2020 - Nov 2020

In this role, I worked for the Center for Pediatric Obesity Medicine, providing communications and social media management support for the healthcare nonprofit after relocating to the Twin Cities. I worked independently and as part of a team to ensure that communications and marketing campaigns are reflective of the best-in-class standards. I also worked cross-functionally in the highly matrixed organization to achieve project milestones. I have done this while strategically incorporating feedback loops to gain customer insights that are used throughout the digital marketing strategies. A few of my wins in this role include: • Designed or assisted in creating the digital strategy and execution across all channels to build the brand. • Monitored and facilitated multiple marketing projects at a time with limited budgets and varying objectives. • Created the social media footprint and organically grew it with consistent, targeted campaigns. • Concepted and executed advertising strategies to build a pipeline of opportunities for the brand. • Developed strong knowledge of services and build campaigns centered on the unique value propositions. Show less

Communications Coordinator

• Jul 2018 - Jun 2020

I worked full-time at this non-profit as the primary social media and communications professional. In this role, I scoped the projects to define the requirements, create the budgets, and executed initiatives. I did this by applying excellent communication and problem-solving skills to field inquiries and escalate matters as appropriate. I also coordinated and collaborated with project teams to ensure consistency in the voice and adherence to brand standards across each digital channel. As a result, I was continuously growing brand awareness and engagement with a data-driven approach. A few of my achievements during this time include: • Managed 10 social media accounts to effectively connect and engage digital audiences. • Concepted and executed campaigns or crisis communications on limited budgets. • Provided onsite coverage of events including live tweeting and Facebook live to engage audiences. • Created and utilized promotional videos to increase engagement with the brand across digital platforms. • Performed research, gathered feedback, and continuously improved the voice of the brands on digital. • Stayed on trend while remaining true to the brands with consistent communications strategies. Show less

Sales Associate

• May 2014 - Sep 2018

I worked for the retail company on a part-time basis while I was in college. In this role, I interfaced with customers in a fast-paced environment where I was responsible for selling luxury goods with revenue expectations. Using a client system, I would follow up with VIP clients to share new products, upcoming sales, and build the relationship. I consistently exceeded the performance objectives and gained considerable customer service experience that I have continued to apply in each of my roles since graduating with my bachelor’s degree in communications. Show less

Sales And Marketing Intern

• May 2017 - Dec 2017

I interned with Lifetouch for the summer of 2017 to support the sales and marketing teams. My focus during this time was to provide sales enablement and communications for multiple accounts. I did this by compiling and utilizing data to ensure that the campaigns were exceeding the performance expectations. I also learned and applied the brand standards across all channels to ensure that email and social media campaigns reflected the best practices. I interned with Lifetouch for the summer of 2017 to support the sales and marketing teams. My focus during this time was to provide sales enablement and communications for multiple accounts. I did this by compiling and utilizing data to ensure that the campaigns were exceeding the performance expectations. I also learned and applied the brand standards across all channels to ensure that email and social media campaigns reflected the best practices.