Kabi Kalpataru Biswas
Product Owner at ADN Diginet Ltd.- Claim this Profile
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English Full professional proficiency
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Bangla Native or bilingual proficiency
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Dutch Elementary proficiency
Topline Score
Bio
Riikka Lavaste
I had the pleasure of collaborating with Kabi on various academic projects during our Master's studies. Kabi's contributions were crucial to the success of our group projects, as he brought great enthusiasm, a strong commitment to growth, and extensive expertise in tech and business to the table each time. One of the projects I collaborated on with Kabi, the Warner Group Music Industry Case, secured victory thanks to the innovative product idea, sound business strategy, and outstanding UX design. I recommend Kabi as a valuable addition to any team that requires innovation, a business-focused approach, and a strong commitment to teamwork!
Manna Mahmud
I strongly recommend Kabi Kalpataru Biswas as an experienced professional with versatile skills in strategic planning, product management, and digital marketing. His data-driven decisions, effective communication, and team collaboration make him a valuable asset to any organization. While working with him, I observed his impressive work experiences in business analysis, product innovation, and marketing strategy, which are apparent in his outstanding contributions toward the success of any company.
Riikka Lavaste
I had the pleasure of collaborating with Kabi on various academic projects during our Master's studies. Kabi's contributions were crucial to the success of our group projects, as he brought great enthusiasm, a strong commitment to growth, and extensive expertise in tech and business to the table each time. One of the projects I collaborated on with Kabi, the Warner Group Music Industry Case, secured victory thanks to the innovative product idea, sound business strategy, and outstanding UX design. I recommend Kabi as a valuable addition to any team that requires innovation, a business-focused approach, and a strong commitment to teamwork!
Manna Mahmud
I strongly recommend Kabi Kalpataru Biswas as an experienced professional with versatile skills in strategic planning, product management, and digital marketing. His data-driven decisions, effective communication, and team collaboration make him a valuable asset to any organization. While working with him, I observed his impressive work experiences in business analysis, product innovation, and marketing strategy, which are apparent in his outstanding contributions toward the success of any company.
Riikka Lavaste
I had the pleasure of collaborating with Kabi on various academic projects during our Master's studies. Kabi's contributions were crucial to the success of our group projects, as he brought great enthusiasm, a strong commitment to growth, and extensive expertise in tech and business to the table each time. One of the projects I collaborated on with Kabi, the Warner Group Music Industry Case, secured victory thanks to the innovative product idea, sound business strategy, and outstanding UX design. I recommend Kabi as a valuable addition to any team that requires innovation, a business-focused approach, and a strong commitment to teamwork!
Manna Mahmud
I strongly recommend Kabi Kalpataru Biswas as an experienced professional with versatile skills in strategic planning, product management, and digital marketing. His data-driven decisions, effective communication, and team collaboration make him a valuable asset to any organization. While working with him, I observed his impressive work experiences in business analysis, product innovation, and marketing strategy, which are apparent in his outstanding contributions toward the success of any company.
Riikka Lavaste
I had the pleasure of collaborating with Kabi on various academic projects during our Master's studies. Kabi's contributions were crucial to the success of our group projects, as he brought great enthusiasm, a strong commitment to growth, and extensive expertise in tech and business to the table each time. One of the projects I collaborated on with Kabi, the Warner Group Music Industry Case, secured victory thanks to the innovative product idea, sound business strategy, and outstanding UX design. I recommend Kabi as a valuable addition to any team that requires innovation, a business-focused approach, and a strong commitment to teamwork!
Manna Mahmud
I strongly recommend Kabi Kalpataru Biswas as an experienced professional with versatile skills in strategic planning, product management, and digital marketing. His data-driven decisions, effective communication, and team collaboration make him a valuable asset to any organization. While working with him, I observed his impressive work experiences in business analysis, product innovation, and marketing strategy, which are apparent in his outstanding contributions toward the success of any company.
Credentials
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Salesforce for Sales Managers
LinkedInSep, 2023- Nov, 2024 -
Advanced Product Marketing
LinkedInAug, 2023- Nov, 2024 -
Product Management: Building a Product Strategy
LinkedInAug, 2023- Nov, 2024 -
Product Management: Customer Development
LinkedInAug, 2023- Nov, 2024 -
Agile at Work: Building Your Agile Team
LinkedInJul, 2023- Nov, 2024 -
Critical Thinking and Problem Solving
LinkedInJul, 2023- Nov, 2024 -
From Excel to SQL
LinkedInJul, 2023- Nov, 2024 -
Introduction to Digital Twins
LinkedInJul, 2023- Nov, 2024 -
Product Management First Steps
LinkedInJul, 2023- Nov, 2024 -
Salesforce Essential Training
LinkedInJul, 2023- Nov, 2024 -
Shopify Essential Training
LinkedInJul, 2023- Nov, 2024 -
Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInJul, 2023- Nov, 2024 -
Technical Product Management
LinkedInJul, 2023- Nov, 2024 -
Excel: Advanced Formulas and Functions
LinkedInJun, 2023- Nov, 2024 -
Figma Essential Training: The Basics
LinkedInJun, 2023- Nov, 2024 -
Google Analytics 4 (GA4) Essential Training
LinkedInJun, 2023- Nov, 2024 -
Lo-Fi to Hi-Fi: Prototyping in Figma
LinkedInJun, 2023- Nov, 2024 -
Managing Jira Projects: 1 Introduction
LinkedInJun, 2023- Nov, 2024 -
Marketing Strategy: Competitive Intelligence
LinkedInJun, 2023- Nov, 2024 -
Product Management: Building a Product Roadmap
LinkedInJun, 2023- Nov, 2024 -
Scrum: The Basics
LinkedInJun, 2023- Nov, 2024 -
Business Analysis Foundations
LinkedInMay, 2023- Nov, 2024 -
Data Analytics for Business Professionals
LinkedInMay, 2023- Nov, 2024 -
Interpersonal Communication
LinkedInJan, 2023- Nov, 2024 -
UX Design: 5 Creating Scenarios and Storyboards
LinkedInJan, 2023- Nov, 2024 -
UX Design: 6 Paper Prototyping
LinkedInJan, 2023- Nov, 2024 -
UX Design: 7 Implementation Planning
LinkedInJan, 2023- Nov, 2024 -
Agile at Work: Driving Productive Agile Meetings
LinkedInDec, 2022- Nov, 2024 -
Agile at Work: Planning with Agile User Stories
LinkedInDec, 2022- Nov, 2024 -
Agile at Work: Reporting with Agile Charts and Boards
LinkedInDec, 2022- Nov, 2024 -
UX Design: 2 Analyzing User Data
LinkedInDec, 2022- Nov, 2024 -
UX Design: 3 Creating Personas
LinkedInDec, 2022- Nov, 2024 -
UX Design: 4 Ideation
LinkedInDec, 2022- Nov, 2024 -
IELTS Academic: Overall Band 7
IELTS OfficialJan, 2022- Nov, 2024 -
Google My Business Basics
GoogleOct, 2018- Nov, 2024 -
Leading People & Team: Adaptive Leadership, Supervisory Excellence
Sapien Strategy Consulting & ResearchJul, 2018- Nov, 2024 -
Self Leadership, Advanced Managerial Communication & 21st Century Managerial Mindset
Sapien Strategy Consulting & ResearchApr, 2018- Nov, 2024 -
Mastering SQL for Business Analysis
airtel Bangladesh Ltd.Feb, 2015- Nov, 2024 -
Campaign Design & Management
airtel Bangladesh Ltd.Dec, 2014- Nov, 2024 -
Team Spirit Management
airtel Bangladesh Ltd.Sep, 2014- Nov, 2024 -
Distribution and Sales management
airtel Bangladesh Ltd.Feb, 2013- Nov, 2024 -
Managing Retail Channel with Relationship Management
Transcom Mobile LimitedMar, 2012- Nov, 2024 -
Google Ads Fundamentals
GoogleOct, 2018- Nov, 2024
Experience
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ADN DigiNet Ltd.
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Bangladesh
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IT Services and IT Consulting
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1 - 100 Employee
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Product Owner
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Oct 2021 - Present
Started part-time roles to complete MBA and study MA in product innovation. Based on market research and requirements analysis, defined product vision, strategy, user stories, and product backlog. Made product roadmaps, go-to-market strategy, and budget. With strategic initiatives, developed 25 modules of sales and marketing automation SaaS in 3 years with only 2 engineers. Key Responsibilities are: 1. Creating the product goal, strategy, plan, forecast, and activities roadmap 2. Engaging the software architect, product development engineers, designers, QA engineers, UX engineers, and marketers in achieving the given vision, strategy, plan, etc. 3. Defining features, preparing product backlog, and setting the priority of development 4. Preparing release plans and synchronizing all the team members to drive that 5. Preparing user stories with reference and acceptance criteria 6. Supporting overall product strategy, including pricing, marketing, and international sales 7. Exploring the market trends, customer demands, and competitors' activities, which will support other activities 8. Guiding the product development team in understanding the users’ problems, standard practices, etc. 9. Facilitating, collaborating, and becoming the driving force of the cross-functional product team of Roboket to drive results Show less
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Student Portal Pty Ltd
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Australia
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Education Management
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1 - 100 Employee
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Digital Marketing Specialist
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Oct 2021 - Present
Based on market and user research, made a go-to-market plan. Through advertisements, content, SEO, and social media marketing, generated leads and sales. Within just 3 months, generated steady traffic and leads from multiple countries based on inbound product marketing. Also leading product strategy & development of a SaaS product. Key Responsibilities: 1. Preparing product and marketing strategy and execution roadmap 2. Guiding and training the Marketing team on the execution 3. Reviewing execution and suggesting areas of improvement 4. Executing SEO, Content Marketing, Advertisement, and Social Media Marketing Show less
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ADN Telecom Limited
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Bangladesh
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Telecommunications
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200 - 300 Employee
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Senior Sales and Marketing Manager
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Jul 2020 - Oct 2021
Introduced agile software development services. As product owner, conducted market research and competitive analysis, defined and prioritized users’ requirements for a sales automation SaaS. Expanded global partnership in Europe and China. Made budget and reports. Led the sales and marketing team and achieved 95% revenue growth in a year. Spun off as ADN DigiNet Ltd. As the Business Head of DigiNet, a strategic business unit (SBU) of ADN Telecom, I spearheaded a remarkable transformation with business process reengineering that took this business unit from the brink of failure to become a rapidly growing CPaaS and software development company. I introduced several things, including agile methodologies with scrum, learning collaboration, teamwork culture, easy communication with a flat organization structure, etc.This incredible feat was made possible through the unwavering support of our senior management and a team that believed in the power of continuous improvement across all practices. It was a team effort that turned the company's fortunes around, and I am incredibly proud to have played a central role in this achievement.My key responsibilities were:1. Leading the business strategy of the SBU2. Leading the roboket.com product as Product Owner 3. Leading international and domestic B2B and B2G sales4. Managing and marketing other products: adnservers.com and adnsms.com5. Leading the sales and marketing teams to achieve the organization’s goals6. Managing vendors and partner Show less
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Senior Digital Product Manager
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Oct 2018 - Jun 2020
I was promoted to this role while the job responsibilities were the same as Digital Product Manager.
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Digital Product Manager
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Apr 2017 - Sep 2018
Started as the first employee of this business unit, organized the whole business, got promoted, and increased my portfolio by leading Sales, Marketing, and Products teams. Conducted market research and competitive analysis, defined product vision and strategy, identified product-market fit, designed, built, and launched 3 new B2B products: ADN Cloud (hosting), ADN SMS (CPaaS), and a sales automation SaaS.Introduced software development services. Implemented Agile with Scrum framework. Defined product pricing, positioning, and messaging strategy. Executed roadmaps. Expanded global partnerships in Asia, Australia, Europe, and China. Implemented monthly evaluation, learning sharing, and user experience (UX) improvement. Executed go-to-market plan and, starting from zero, achieved 2,000 active B2B clients and 54 million annual revenues in 3 years within a tight marketing budget. Made annual budgets, business cases, and management reports. Coordinated over 10 technical projects. Simultaneously, led the digital marketing agency business and served over 40 local and international clients.Key responsibilities:1. Analyzing and preparing marketing strategies for clients and in-house digital products2. Executing Search Engine Marketing, Social Media Marketing, Content Marketing, and Digital Advertising3. Developing and managing in-house digital products: adnservers.com and adnsms.com4. Building and driving the team to achieve organizational goals5. Developing the annual business strategy and projection for the products Show less
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Robi Axiata Limited
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Bangladesh
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Telecommunications
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700 & Above Employee
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Specialist, Digital Ventures
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Nov 2016 - Apr 2017
Moved to this role as Airtel merged with Robi. Managed 3 B2C products. Coordinated with a market research partner to identify product-market fit. Designed, built, and launched Robi Shop (electronics e-commerce). Restructured sales, marketing, and customer support of Robi Vehicle Tracker (IoT and mobile app) and BD Tickets (ticket-selling ecommerce). Designed and executed roadmaps and personalized product marketing campaigns for 40 million consumers. Made advanced reporting dashboards in Excel. Achieved 10 times growth in sales. Key responsibilities: 1. Managing three products: Ticketing (bdtickets.com), Vehicle Tracker (vts.robi.com.bd), and e-commerce (robishop.com.bd) 2. Making marketing content for websites, email, and SMS marketing 3. Analyzing Web Analytics for supporting decision-making 4. Managing BD Tickets call center as a channel of sales 6. Managing Search Engine Marketing and digital advertisement Show less
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airtel
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India
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Telecommunications
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700 & Above Employee
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Senior Executive, mCommerce
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Dec 2014 - Oct 2016
From the sales role, got promoted to manage mobile financial services (MFS) with cross-functional teams and partners. Onboarded 2 partners, led system integration, conducted UAT, launched new features, and improved customer experience. Designed and executed roadmaps and personalized product marketing campaigns based on usage and interest analysis of 10 million consumers. Made reports, budgets, business cases, and annual operation plans. Achieved 84% annual revenue growth on average. Got recognized as “Employee of the Quarter - Jan to Mar 2016”, Star Performer of Nov 2015, and April 2015. The product later spun off as Tap.Key Responsibilities:1. Working as product manager for Mobile Financial Services (MFS) of Airtel Bangladesh Ltd.2. Ensuring annual targets for revenue, cost saving, active customers, and active agents3. Performing Business Analysis on customer usage patterns, revenue trends, acquisition trends, etc. using SQL.4. Preparing weekly and monthly reports5. Designing & managing marketing campaigns6. Building & tracking the Annual Operational Plan7. Managing internal and external stakeholders for smooth business operations8. Onboarding new partners and coordinating Integration, UAT Sign Off, etc. Show less
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Territory Manager
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Jan 2013 - Nov 2014
I was responsible for two districts' Sales, Distribution, and Business Development.While working in Airtel, within the first year (Mar’13 vs. Mar’14), I : * Increased customer base by 51% * Increased monthly revenue by 73%* Expanded distribution (increased active outlet) by 35%* Performed Distribution Revamp – termination of incapable and recruitment of new distributorFor such remarkable performance, I was Certified as a “Star Performer” of Q2, 2014.I was also recognized as a member of “TM Achiever’s Club” (as nationally one of the Best 5 Territory Managers) and “The Leader Territory Manager” (as nationally one of the best 15 Territory Managers). Show less
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Transcom Mobile Ltd.
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Dhaka, Bangladesh
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Territory Sales Officer
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Mar 2012 - Dec 2012
The company was the national distributor of SAMSUNG Mobile phones in Bangladesh. I managed four Districts' Sales, Distribution, and Business Development. I contributed to decreasing sales credit by 80% and increased revenue by 90% in 6 months through retail sales management and distribution. The company was the national distributor of SAMSUNG Mobile phones in Bangladesh. I managed four Districts' Sales, Distribution, and Business Development. I contributed to decreasing sales credit by 80% and increased revenue by 90% in 6 months through retail sales management and distribution.
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Education
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2022 - 2023
Breda University of Applied Sciences
Master's degree, Digital Communication and Media/Multimedia -
2020 - 2022
BRAC University
Executive MBA, Business, Management, Marketing, and Related Support Services -
2006 - 2011
Khulna University
Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services -
2018 - 2019
Bangladesh Institute of Management Studies
Post Graduate Diploma (PGD), Marketing and Brand Management
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