Experience

Infectious Diseases Society of America

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Digital Media Manager

  • Apr 2021 - Present

  Create daily social media posts and schedule, and distribute for review Seek relevant and appealing content via various outlets, such as Google Alerts and IDSA Daily News Briefings Monitor IDSA’s and ID Week’s social media feeds, ‘liking’ and retweeting content that aligns with IDSA’s mission and goals Create and publish “a la carte” posts for various IDSA initiatives Create and publish posts for IDSA/HIVMA press releases (occasionally at night or on weekends) Work with ID Week communications manager on social media content, providing suggested revisions and scheduling recommendations Collaborate with IDSA marketing manager on ID Week marketing and communications strategy Manage Sprout Social account Schedule daily posts Manage ‘Listening’ feature for marketing insights Pull and assess post/campaign performances Manage paid media campaigns Provide guidance and advice to IDSA stakeholders for optimal campaign performance (i.e., which social media platform to leverage, goal, campaign duration, etc.) Monitor campaign performance Pull performance analytics



Paton Marketing

• United States
• Advertising Services
• 1 - 100 Employee

• Social Media Marketing Manager

  • Nov 2015 - Mar 2020

  - Oversaw brand presence of 40 channels across LinkedIn, Twitter, Instagram, Facebook, Google+, YouTube & SlideShare - Managed an in-house and/or outsourced team ( Trained new hires across all departments and geographies on internal social media best practices & tools) - Directed and implemented social media strategies to drive engagement, audience growth, and demand generation - Managed day to day operations of engineering-focused social channels including content curation & creation, community management, influencer engagement & reporting - Record and measure social outreach metrics - Mentored a diverse set of business units & marketers illustrating how to utilize social to achieve their business goals - Drove targeted social media advertising in support of thought leadership, product launch & lead generation campaigns - Provided counsel to the company and Clients on social media best practices & emerging digital trends - Partnered with marketers to produce program content optimized for social including eBooks, infographics... - Developed both new content and handles the maintenance of existing content for SEO - Copywriting and content creation - Editing & proofreading - Management of company digital properties: website, blogs, & social media - Internal education on social media & recruiting strategies Increased online visibility and organic search traffic using search engine optimization (SEO) skills - Led projects to improve the website's lead generation functionality - Create and execute social media strategies, including social advertising to support the team's campaigns - Continuously tested and learned new digital marketing pilots - Led roll out and adoption of enterprise social publishing platform & listening tools



Colloquium

• Events Services
• 1 - 100 Employee

• Registration Executive

  • May 2015 - Oct 2015

  Registration Executive under the responsibility of the head of department, in charge : Before the congress: o Council to the customer for the implementation of the registration site Taking brief, goal Marketing approach (population, Target) o Creation of the registration form (setting with the registration tool Etouches) Setting registration categories Setting tariffs emails that will be sent to participants etc .. Setting badges that will be distributed on site at the Congress o on line form and daily management Updating the database Entering payments by bank transfer and check Reminders of late payment Production statistics (analysis) During the congress: o Brief of hostesses and receptions installation o Resolving any questions regarding the registration o Management of new listings After the congress: o Final Update of the database o Production Statistics (further analysis, comparison with other similar event)



CHRISTINA CHI

• United Kingdom
• Retail Luxury Goods and Jewelry

• Press Office Manager

  • Mar 2014 - May 2015

  1- Editorial:Writing The Communication Text for the media (Press Releases, Press Kit, Newsletters, etc.) in English and in French. 2- Contact with journalists and freelancers, product placement, shopping press, and follow the publication. 3- Blogs: establishment of partnerships with bloggers. 4-Social networks: Timing of posts for each network and coordination with the Creative Director. 5-Communication actions: Proposal of communication actions aimed at increasing awareness of Christina Chi (partnerships with other brands, etc.). 6-Events: Event organizations (Christina Chi Paris Launching Cocktail, Press conference, press days in our showroom, etc.) 7-Reporting: Activities reporting



Valeo

• France
• Motor Vehicle Parts Manufacturing
• 700 & Above Employee

• External Communication Coordinator & Events Management

  • Mar 2012 - Nov 2013

  => Events Management (open days, events on site, customer visits, technical days at client site, IAA Trucks, Mondial 2012, French President visit on site...) => Preparation of presentation documents of management communication strategy => Management of external communications network (partners, suppliers, employees) => Writing editorial support (Brochure, Leaflet...) => Writing editorial support on ValeoOnline.com, products press releases, support in the creation of various external communication tools (multimedia, animations...) => Coordination of work involving R&D, Marketing and Valeo's General management



PREMIEREVISION

• Paris Area, France

• PR ASSISTANT

  • 2011 - 2011

  - Press kit and PR releases - Contact with journalists - Organisation of interviews - During the events, handling the press space - Handling media partnerships for tradeshows - Budget follow up - Handling the PR results of the events - Press kit and PR releases - Contact with journalists - Organisation of interviews - During the events, handling the press space - Handling media partnerships for tradeshows - Budget follow up - Handling the PR results of the events



Comexposium

• France
• Events Services
• 400 - 500 Employee

• PR Coordinator

  • Jun 2010 - Dec 2010

  - Press kit and PR releases - Contact with journalists - Organisation of interviews - During the events, handling the press space - Handling media partnerships for tradeshows - Budget follow up - Handling the PR results of the events - Press kit and PR releases - Contact with journalists - Organisation of interviews - During the events, handling the press space - Handling media partnerships for tradeshows - Budget follow up - Handling the PR results of the events



NISSAN EUROPE SAS

• Trappes

• Communication Officer

  • Oct 2008 - Jun 2009

  • Logistics coordination of cars at different auto shows • Press conference launching of 370 Z and PIXO models • Monitoring auto loan for journalists • Highlighting the Nissan Green Program through the presentation of hybrid and electric models at fair show like Pollutec and Ever Monaco • Press releases and press coverage • Logistics coordination of cars at different auto shows • Press conference launching of 370 Z and PIXO models • Monitoring auto loan for journalists • Highlighting the Nissan Green Program through the presentation of hybrid and electric models at fair show like Pollutec and Ever Monaco • Press releases and press coverage



Trimedia

• Public Relations and Communications Services
• 1 - 100 Employee

• Press assistant

  • Apr 2007 - Oct 2007

  Elaboration and implementation of public relations strategy Organization of Press Trips Organization of press conferences, establishment and management of press file Press releases => Budgets: Puy du fou: 4th French theme park Opodo:online travel agency Australia.com: Australian tourism office Match.com:online dating website Others: Innocent, Casio, HairMax Laser Comb Elaboration and implementation of public relations strategy Organization of Press Trips Organization of press conferences, establishment and management of press file Press releases => Budgets: Puy du fou: 4th French theme park Opodo:online travel agency Australia.com: Australian tourism office Match.com:online dating website Others: Innocent, Casio, HairMax Laser Comb