Kali Weiler

Marketing Manager at Central Michigan University Research Corporation
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Contact Information
us****@****om
(386) 825-5501
Location
Bay City, Michigan, United States, US

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Credentials

  • CPR/AED Certified
    American Red Cross

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2019 - Present

    • United States
    • Musicians
    • Production Manager
      • Jan 2018 - Mar 2020

      - Managed all DOS efforts overseeing: audio, lights, ticket counts, box office and artist relations- Assisted in talent buying process including: drafting offers, communicating with agents, working with contracts- Fulfilled artists requests with hotel bookings, logistics, catering and riders- Coordinated cost estimates, billing, invoices, purchase orders and settlements for each live event- Managed day of show activities while continually offering good customer service to all guests

    • Communications Manager
      • Oct 2017 - Jan 2018

      - Created and implemented all marketing and communication strategies including: social media, website development, digital and print graphic design, blogs, email marketing, digital advertising and street team development - Built social following to over 9,000, sold out 2019 festival of more than 1000 attendees

    • United States
    • Musicians
    • 1 - 100 Employee
    • Social Media Intern
      • 2018 - 2019

      - Assisted in creating social media storytelling campaigns for an audience of 50k followers- Created content, stories and events on Facebook, Instagram and Twitter and scheduled using Buffer- Developed email campaigns and tracked performance analytics - Assisted in creating social media storytelling campaigns for an audience of 50k followers- Created content, stories and events on Facebook, Instagram and Twitter and scheduled using Buffer- Developed email campaigns and tracked performance analytics

    • India
    • Outsourcing/Offshoring
    • Lead Content Manager
      • Aug 2017 - May 2018

      - Created digital marketing campaigns for various clients- Lead 6 teams of student content creators - Mentored incoming students focusing on educational and professional success- Taught students social media workshops as a guest speaker for classes - Created digital marketing campaigns for various clients- Lead 6 teams of student content creators - Mentored incoming students focusing on educational and professional success- Taught students social media workshops as a guest speaker for classes

    • CEO - blogger, photographer + videographer
      • 2016 - 2018

      - Wrote blog posts and social media copy- Developed + negotiated influencer campaigns for brand partnerships- Created full comprehensive website, blog and Instagram account- Established lifestyle brand that garnered 30k followers with an engagement rate of 6% per post - Wrote blog posts and social media copy- Developed + negotiated influencer campaigns for brand partnerships- Created full comprehensive website, blog and Instagram account- Established lifestyle brand that garnered 30k followers with an engagement rate of 6% per post

    • Summer Marketing Intern
      • May 2017 - Sep 2017

      - Created both digital and print graphics for promotions including admats, flyers, posters and venue specs with lead team designer - Promoted local artists and ticket sales - Assisted in the talent buying process and constructed contracts- Coordinated development and activities of the Street Team - Developed social media campaigns for Fusion Shows- Assisted day of show activities including box office, production, running, selling merch- Participated as day of show staff for events in venues of over 20,000 in capacity

Education

  • Central Michigan University
    Bachelor of Applied Arts (B.A.A.), Integrative Public Relations
    2016 - 2018
  • Delta College
    Associate of Arts (A.A.), Business Administration and Management, General
    2014 - 2016

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