Kali Weiler
Marketing Manager at Central Michigan University Research Corporation- Claim this Profile
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Bio
Credentials
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CPR/AED Certified
American Red Cross
Experience
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Central Michigan University Research Corporation
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marketing Manager
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Sep 2019 - Present
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Excellency Music
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United States
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Musicians
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Production Manager
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Jan 2018 - Mar 2020
- Managed all DOS efforts overseeing: audio, lights, ticket counts, box office and artist relations- Assisted in talent buying process including: drafting offers, communicating with agents, working with contracts- Fulfilled artists requests with hotel bookings, logistics, catering and riders- Coordinated cost estimates, billing, invoices, purchase orders and settlements for each live event- Managed day of show activities while continually offering good customer service to all guests
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Communications Manager
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Oct 2017 - Jan 2018
- Created and implemented all marketing and communication strategies including: social media, website development, digital and print graphic design, blogs, email marketing, digital advertising and street team development - Built social following to over 9,000, sold out 2019 festival of more than 1000 attendees
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Epitaph Records
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United States
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Musicians
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1 - 100 Employee
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Social Media Intern
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2018 - 2019
- Assisted in creating social media storytelling campaigns for an audience of 50k followers- Created content, stories and events on Facebook, Instagram and Twitter and scheduled using Buffer- Developed email campaigns and tracked performance analytics - Assisted in creating social media storytelling campaigns for an audience of 50k followers- Created content, stories and events on Facebook, Instagram and Twitter and scheduled using Buffer- Developed email campaigns and tracked performance analytics
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Social Cafe
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India
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Outsourcing/Offshoring
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Lead Content Manager
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Aug 2017 - May 2018
- Created digital marketing campaigns for various clients- Lead 6 teams of student content creators - Mentored incoming students focusing on educational and professional success- Taught students social media workshops as a guest speaker for classes - Created digital marketing campaigns for various clients- Lead 6 teams of student content creators - Mentored incoming students focusing on educational and professional success- Taught students social media workshops as a guest speaker for classes
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CEO - blogger, photographer + videographer
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2016 - 2018
- Wrote blog posts and social media copy- Developed + negotiated influencer campaigns for brand partnerships- Created full comprehensive website, blog and Instagram account- Established lifestyle brand that garnered 30k followers with an engagement rate of 6% per post - Wrote blog posts and social media copy- Developed + negotiated influencer campaigns for brand partnerships- Created full comprehensive website, blog and Instagram account- Established lifestyle brand that garnered 30k followers with an engagement rate of 6% per post
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Summer Marketing Intern
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May 2017 - Sep 2017
- Created both digital and print graphics for promotions including admats, flyers, posters and venue specs with lead team designer - Promoted local artists and ticket sales - Assisted in the talent buying process and constructed contracts- Coordinated development and activities of the Street Team - Developed social media campaigns for Fusion Shows- Assisted day of show activities including box office, production, running, selling merch- Participated as day of show staff for events in venues of over 20,000 in capacity
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Education
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Central Michigan University
Bachelor of Applied Arts (B.A.A.), Integrative Public Relations -
Delta College
Associate of Arts (A.A.), Business Administration and Management, General