Kalista Bassett
Influencer Marketing Director at Konnect Agency- Claim this Profile
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Bio
Credentials
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Marketing Strategy Case Studies from Leading Brands
LinkedInJun, 2023- Nov, 2024 -
Communicating with Emotional Intelligence
LinkedInAug, 2022- Nov, 2024 -
Communicating with Empathy
LinkedInAug, 2022- Nov, 2024 -
FTC Disclosures & Brand Safety
MavrckOct, 2021- Nov, 2024 -
Influence University - Influencer Marketing 101
MavrckOct, 2021- Nov, 2024 -
Influencer Marketing by Social Network
MavrckOct, 2021- Nov, 2024 -
Advertising on Instagram
Lynda.comDec, 2018- Nov, 2024 -
Guy Kawasaki on How to Rock Social Media
Lynda.comDec, 2018- Nov, 2024 -
Marketing and Monetizing on YouTube
Lynda.comDec, 2018- Nov, 2024 -
Social Media Marketing: ROI
Lynda.comDec, 2018- Nov, 2024 -
Social Media for Nonprofits
Lynda.comDec, 2018- Nov, 2024
Experience
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Konnect Agency
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Influencer Marketing Director
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Oct 2022 - Present
Help lead strategy and execution of paid and seeded programming for the agency’s growing client roster. Elevate and enhance client directives based on current industry best practices and trending tactics/tools Ensure creator research, negotiations/contracts, and programming are delivered on time. Identify and manage influencer relationships to optimize campaign goals and budgets, securing and negotiating both paid and earned opportunities for clients. Steward communication between the team, clients and influencers and use data and knowledge of how influencers impact brands to craft appropriate targeting and programming against program timelines. Develop and maintain a network of influencer and management friendlies for overall agency client benefit. Provide programming support with timely ideas and research in response to active programming and proposals involving influencers. Mentor, develop and coach junior team members on achieving goals while demonstrating the desired skills and expected work ethic. Show less
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Mavrck
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United States
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Technology, Information and Media
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1 - 100 Employee
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Influencer Marketing Program Manager
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Oct 2021 - Sep 2022
Formerly responsible for managing and executing influencer marketing strategy for Fortune 500 Brands, designing strategies, providing guidance, execution, and reporting on influencer campaigns. Provided necessary services to successfully meet customer’s KPIs, including updates on performance and delivery of data-driven insights. Acted as the voice of the customer and the voice of the influencer for internal product feedback. Applied deep understanding of Mavrck’s platform and influencer marketing best practices to provide strategic recommendations in order to drive and improve customer success. Show less
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Sally Beauty
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United States
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Retail
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700 & Above Employee
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Influencer Relationship Manager
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May 2021 - Oct 2021
Provided strategic recommendations and execution of multiple influencer program launches to support Sally Beauty + CosmoProf. Liaised influencer requests internally, managed all influencer campaigns front to end. Facilitated and coordinated influencer needs and prioritized high volumes of work. Maintained budget, and tracked/measured success of all influencer programs and campaigns. Provided strategic recommendations and execution of multiple influencer program launches to support Sally Beauty + CosmoProf. Liaised influencer requests internally, managed all influencer campaigns front to end. Facilitated and coordinated influencer needs and prioritized high volumes of work. Maintained budget, and tracked/measured success of all influencer programs and campaigns.
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August United
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United States
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Advertising Services
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1 - 100 Employee
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Influencer Marketing Manager - Talent Lead
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Jul 2020 - Mar 2021
Formerly responsible for integrated campaign planning from kick-off through execution + reporting results by bringing influencer strategies to life and ensuring plans supported client's brand and business goals and objectives. Responsible for building and developing the Talent Activation + Relations Team. Formerly responsible for integrated campaign planning from kick-off through execution + reporting results by bringing influencer strategies to life and ensuring plans supported client's brand and business goals and objectives. Responsible for building and developing the Talent Activation + Relations Team.
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St. Jude Children's Research Hospital - ALSAC
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United States
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Non-profit Organizations
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700 & Above Employee
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Influencer Marketing - Innovation
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2016 - Jul 2020
As a member of the Innovation team, I served as the lead of development and execution of the overarching ALSAC influencer marketing strategy, and was responsible for achieving high-level recruitment, cultivation, stewardship, and management of successful activations in relation to business goals. I partnered with external executives, agents/managers, and influencers, as well as internal stakeholders to manage, plan and execute influencer strategies in support of organizational program and campaign objectives. Show less
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Direct Response Marketing - National Direct Marketing
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Dec 2014 - May 2018
National Direct Marketing's (NDM) vision is to build a sustainable, predictable and diverse fundraising program that develops deeper and personally relevant relationships with an increasingly engaged loyal supporter base. NDM relies on cross-divisional collaboration to co-acquire, co-develop and co-operate in order to achieve the St. Jude mission of finding cures and saving children.Direct Response Marketing (DRM) is responsible for the complete donor lifecycle -- from bringing on new donors through multiple channels (television, radio, email, telephone, web and direct mail) to cultivating those donors to move them into other campaigns that support the donor's behavior and lifestyle. Show less
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Multicultural Marketing + Business Development
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Jun 2013 - Dec 2014
To become the leader in multicultural philanthropic development and build revenue-generating power among multicultural market, the multicultural team works collaboratively across divisions, increasing brand awareness, engaging via consistent and culturally-relevant messaging, building and developing relationships at a regional level and with national partners, and connecting across multi-channel platforms.
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Education
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The University of Memphis
Bachelor of Arts (BA), Psychology
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