Kalina Yordanova
Social Media and Digital Communications Manager at Neterra- Claim this Profile
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Bio
Experience
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Neterra
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Bulgaria
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Telecommunications
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100 - 200 Employee
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Social Media and Digital Communications Manager
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Jul 2021 - Present
Neterra is global connectivity and telecom solution provider which have been providing international connectivity, network management services, and security for 25 years across a network of over 150 locations in 35 countries. Main responsibilities: - Participating in the development of strategies for digital and other communication of services and products of Neterra and the group of companies; - Consulting and actively participating in the creation of user paths on various corporate sites and groups of services; - Offering and developing integrated digital campaigns for new services or the promotion of existing ones - incl. search, display on various online platforms, SEO / SEM, email, social media, etc .; - Creating content and campaigns for various online communication channels, incl. chats, social media, company sites in accordance with corporate policy and cooperation with the company's marketing team; - Tracking and managing collected data, metrics, goals, and KPIs; - Giving ideas and practical suggestions for reaching new market segments; Show less
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Esri Bulgaria
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Bulgaria
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Specialist
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Mar 2021 - Jul 2021
ESRI Bulgaria, IT company, leader in the field of Geographic Information Systems (GIS) in Bulgaria, delivering enterprise geospatial information solutions to organizations in both public and private sectors. Key Responsibilities: - Develop and execute integrated marketing strategy focused on B2G and B2B - Cover the full marketing funnel - from awareness to generating demand - Develop, implement and manage marketing campaigns tailored to meet specific sales and marketing objectives - from audience identification and messaging to activity and execution - Digital marketing - SEO, develop content - Social media marketing - PR activities - Plan, manage, and execute marketing events both F2F and virtual - Analyze and report progress against campaign goals and report on ROI of activities - Serve as the marketing point-of-contact on cross-functional teams for various projects and initiatives. -Represent, communicate and champion the brand and marketing guidelines. Show less
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Sport Vision Group
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Serbia
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Retail
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300 - 400 Employee
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Marketing Specialist
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Jul 2018 - Jun 2020
Sport Vision is the market leader in the Balkans among sports shoes, clothing, and equipment. With different sports concepts, the brand can be found in 9 countries. Key responsibilities: Yearly planning, management and optimization of marketing budgets. Management of all marketing activities, related to over 30 brands from the company's portfolio. Building brand awareness and positioning. Interacts with ATL and BTL marketing agencies Execution window campaigns for all Sport Vision stores - 16 stores. In store branding & design of POS materials. Working with sells team for promotional activities. Managing Sport Vision social media channels. Designing banners for online shop. Show less
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Polycomp
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Bulgaria
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Assistant
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Aug 2016 - Jul 2018
Polycomp is a leader in the market of information and communication technologies in Bulgaria. The company offers innovative products and services to established global manufacturers. Key Responsibilities: - Create Marketing plans and present them to known vendors: Samsung, Xerox, Toshiba, Logitech, Tefal. - Ensure the account management of marketing clients. - Coordinate marketing planning with internal Product and Sales teams. - Manage and optimize marketing budgets. - Design of web and print materials such as newsletters, banners, landing pages & brochures - Set-up up promotions and sales incentives. - Organize and implement events: partner enablement events, certification training, webinars, internal events. - Writing press releases & localizing content. Show less
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Samsung Electronics
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South Korea
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Computers and Electronics Manufacturing
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700 & Above Employee
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Marketing Assistant
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Jun 2015 - May 2016
Samsung is the world's second-largest technology company. On the world market, the company is known as a manufacturer of high-tech components, telecommunications equipment, home appliances, audio, and video devices. Key Responsibilities: - Support for all ATL and BTL campaigns. Following and supervising brand guidelines. - Adaptation of content for the website. - Event management support & Administration. Samsung is the world's second-largest technology company. On the world market, the company is known as a manufacturer of high-tech components, telecommunications equipment, home appliances, audio, and video devices. Key Responsibilities: - Support for all ATL and BTL campaigns. Following and supervising brand guidelines. - Adaptation of content for the website. - Event management support & Administration.
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Education
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DigitalPRO
Digital Marketing -
University of National and World Economy
Master's degree, Advertising -
University of National and World Economy
Bachelor’s Degree, Marketing