Experience

Ada Health

• Germany
• Hospitals and Health Care
• 200 - 300 Employee

• Brand Marketing & Communications Lead

  • Apr 2023 - Present

• Social Media Lead

  • Dec 2020 - Apr 2023

  Berlin, Germany • Managed a team of social media, community and influencer marketing managers, responsible for 10+ social profiles globally. • Worked with analytics to track and communicate social media performance ( paid & organic) across the enterprise. • Developed engaging B2B & B2C digital campaigns for all social/community platforms and external communication plan and brand voice in key markets. • Managed digital marketing spend and working with vendors and agencies, to create and/or localize… Show more • Managed a team of social media, community and influencer marketing managers, responsible for 10+ social profiles globally. • Worked with analytics to track and communicate social media performance ( paid & organic) across the enterprise. • Developed engaging B2B & B2C digital campaigns for all social/community platforms and external communication plan and brand voice in key markets. • Managed digital marketing spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets. • Responsible for creating branded traffic & conversions, optimising content using SEO strategies.

• Marketing Operations Manager

  • Apr 2020 - Dec 2020

  Berlin, Germany • Gathered and examined reports and data to translate into best practices and enablement strategies for other marketing functions to fine-tune our marketing revenue engine. • Responsible for analytics, reporting, and team dashboards in order to measure the effectiveness of each channel and the overall performance of the marketing program. • Responsible for driving operational excellence, including performance tracking, lead funnel management, and measurement, database health, and… Show more • Gathered and examined reports and data to translate into best practices and enablement strategies for other marketing functions to fine-tune our marketing revenue engine. • Responsible for analytics, reporting, and team dashboards in order to measure the effectiveness of each channel and the overall performance of the marketing program. • Responsible for driving operational excellence, including performance tracking, lead funnel management, and measurement, database health, and reporting and campaign production process. • Improve competitiveness, by enlightening the business development, sales & executive teams with the latest competitive and industry market research. • Increase agility, by improving the way in which marketing responds to industry trends and customer needs.

• Events Manager

  • Jul 2019 - Apr 2020

  Berlin Area, Germany • Delivered offline marketing campaigns to impact sales pipeline and thought leadership. • Drive market education and positioning as thought-leaders and SMEs through educational events, roadshows, and speaker opportunities. • Generate pipeline and investment opportunities through targeted offline campaigns at policy/tech and digital health events.



REMERGE - App Retargeting

• Events Manager EMEA

  • Jan 2018 - Jun 2019

  Berlin Area, Germany Remerge is an app retargeting service that delivers personalized ads to each user. See the true impact of your campaigns with continuous uplift tests measured with KPIs that matter - incremental ROAS and cost per incremental conversion. Remerge is in compliance with strict German privacy regulations and the GDPR. Trusted by brands: Remerge works with the world's top-grossing app developers from all major verticals such as Wish, AirBnb, Electronic Arts and Delivery… Show more Remerge is an app retargeting service that delivers personalized ads to each user. See the true impact of your campaigns with continuous uplift tests measured with KPIs that matter - incremental ROAS and cost per incremental conversion. Remerge is in compliance with strict German privacy regulations and the GDPR. Trusted by brands: Remerge works with the world's top-grossing app developers from all major verticals such as Wish, AirBnb, Electronic Arts and Delivery Hero. Website: www.remerge.io Twitter: www.twitter.com/remergeio Facebook: www.facebook.com/remerge.io Show less



PRCONNEXION

• Public Relations and Communications Services

• Marketing Communications Manager

  • 2017 - 2018

  Hamburg Area, Germany • Wrote engaging content for press releases, newsletters, event notifications, and social media. • Responsible for media and press event coordination. • Managed agency partners as the primary lead in development and delivery of campaign plans, assets, tactics and execution. • Create brand style guides and targeted communications strategies for clients.



Η ΚΑΘΗΜΕΡΙΝΗ - KATHIMERINI

• Content Marketing Strategist

  • Jul 2015 - Oct 2015

  Athens, Greece • Wrote advertising and marketing copy, ensuring it was on-brand and optimized for SEO. • Designed and executed social media strategies to increase readership and engagement with content.



The New York Times

• United States
• Newspaper Publishing
• 700 & Above Employee

• Journalist , Online Content

  • 2015 - 2015

  Athens, Greece • Developed and implemented campaigns for email, online advertising, search engines and direct mail. • Wrote content (press releases, blog posts and informational articles) 3 times a week for Athens Insider Newsletter



Insider Publications

• Greece
• Book and Periodical Publishing
• 1 - 100 Employee

• Marketing And Public Relations Coordinator

  • 2014 - 2015

  Greece • Developed social media campaign strategies and monitored effectiveness. • Conducted market research in an International environment, created content for print magazine and online blog. • Coordinated and participated in promotional activities, trade shows, and arts events. • Wrote and edited articles, web content, periodicals, publications and press releases for internal and external audiences. • Raised brand awareness through consistent marketing efforts and campaign launches.