Experience

Adswerve, Inc.

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Manager, Analytics

  • Jun 2022 - Present

• Analytics Manager

  • Aug 2021 - May 2022

• Senior Digital Analyst

  • Jul 2019 - Aug 2021



World Vision USA

• United States
• Non-profit Organizations
• 400 - 500 Employee

• Web Marketing Analyst

  • Jul 2017 - Jul 2019

  Reconcile data sets from multiple sources to create a cohesive picture of performance, connecting financial results to in-market digital tactics and offline activities Support all Marketing teams, including Product Marketing, Direct Marketing, Digital Marketing, Content Marketing and B2C Event Marketing with digital insights to understand in-market performance and inform changes in digital strategies Support B2C Event Marketing with in-depth analysis of digital tactics used at events, which lead to in-market changes and increased event response rate by 30% Support Digital Experience website testing with quantitative data, and combine it with qualitative data to understand user behaviors around product merchandising, which lead to a lower product list price for an increase in transaction rate by 11% Work closely with Development team to implement comprehensive tracking on all technical solutions going into market Show less



Gordon Food Service

• United States
• Food and Beverage Services
• 700 & Above Employee

• UX & Web Marketing Analyst

  • Aug 2016 - Jul 2017

  Challenged organization’s understanding of digital performance and took lead on redefining success metrics for the user experience by reframing how we look at user interactions Supported Digital Marketing team and Marketing Services department by defining success metrics for campaigns and content marketing activities in order to provide insights for continually evolving strategies Supported internal eCommerce platform and digital tools by mapping out user interactions, and using an innovative approach with Google Tag Manager to implement tracking, providing feedback on the impact of new and existing workflows Created dashboards using Google DataStudio and Domo to communicate progress on company-wide initiatives and department revenue goals, which lead to increased transparency around current financial performance Analyzed social channels and email marketing performance, using Hootsuite, Brandwatch and ExactTarget, to understand the impact of these channels on new customer acquisition and customer retention Show less



PROSTEP, Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Support Specialist

  • Oct 2014 - Aug 2016

  Created and implemented analytics program to continually track digital activity and campaign ROI using Google Analytics Managed email marketing campaigns through Salesforce and GetReponse, targeting tradeshow leads and webinar participants with weekly emails to support sales efforts to acquire additional projects from customers and new customers Continually improved websites by working to improve SEO through content updates, site architecture redesign and creation of new landing pages and targeted URLs Execute monthly webinars by writing topic abstracts, creating and sending email invitations, overseeing webinar registration and assisting in the webinar presentations Coordinate large tradeshow events by managing event sponsorships, designing and preparing exhibits and deploying pre-show marketing activities Show less



EatBlue.com

• Advertising Services
• 1 - 100 Employee

• Marketing Manager

  • Aug 2013 - May 2014

  Co-manage a thirty-five intern team and collaborate on various events and campaigns in order to promote the site and its clients Pull weekly reports from Google Analytics to evaluate our customer base and target audience Help create and manage Google AdWords campaigns Analyze email campaigns and track effective techniques for customer interaction Pushed weekly content for effective Facebook and Twitter campaigns Co-manage a thirty-five intern team and collaborate on various events and campaigns in order to promote the site and its clients Pull weekly reports from Google Analytics to evaluate our customer base and target audience Help create and manage Google AdWords campaigns Analyze email campaigns and track effective techniques for customer interaction Pushed weekly content for effective Facebook and Twitter campaigns



TruTeam

• United States
• Construction
• 700 & Above Employee

• Marketing Intern

  • May 2013 - Aug 2013

  Optimized company website and division pages for search engine use through 1,200 plus updates, resulting in the implementation of Google Analytics program to track increasing page visits and possible leads Recreated company blog on WordPress through content creation and site design Worked with Yelp to claim individual location pages and update the pages for increased views and search visibility Designed internal Sales & Marketing and Retrofit SharePoint sites Assisted with creation of corporate social media policy and oversaw divisional social media accounts and content strategy Show less



ingenex.co

• United States
• Advertising Services
• 1 - 100 Employee

• Eco-Friendly Intern

  • Sep 2012 - Dec 2012

  Wrote press releases, weekly blogs and Search Engine Optimization articles for use on various blogs and websites Managed social media campaigns for clients through weekly posts and tweets Gathered social media data for monthly client reports to track trends Wrote press releases, weekly blogs and Search Engine Optimization articles for use on various blogs and websites Managed social media campaigns for clients through weekly posts and tweets Gathered social media data for monthly client reports to track trends