Kali Smith

Service Lead at Bridle Up Hope
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Contact Information
us****@****om
(386) 825-5501
Location
Provo, Utah, United States, US

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Credentials

  • Inbound Marketing
    HubSpot
    May, 2022
    - Oct, 2024

Experience

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Service Lead
      • Sep 2023 - Present
    • United States
    • Retail
    • 1 - 100 Employee
    • Influencer Marketing Manager + Social Media Manager
      • Feb 2023 - Aug 2023

      Influencer Marketing Manager -Conducted thorough market research to identify relevant influencers aligned with brand values and target audience, successfully onboarding over 30 influential partnerships.-Oversaw end-to-end campaign management, including planning, content creation, execution, and performance tracking, consistently delivering campaigns on time and within budget.-Established and nurtured strong relationships with influencers, negotiating mutually beneficial contracts and maintaining open lines of communication to ensure campaign success.Social Media Marketing Manager -Developed and implemented social media strategies to drive brand awareness, engagement, and conversion on various platforms, such as Facebook, Instagram, Pinterest and Tiktok.-Utilized social media analytics tools to track and analyze performance metrics to optimize strategies and campaigns.-Collaborated with cross-functional teams, including marketing, creative, and sales, to align social media efforts with overall marketing objectives and campaigns. Show less

    • Fashion Stylist
      • Jun 2023 - Jul 2023

      -Conceptualized and executed fashion-forward looks for editorial spreads and E-commerce photo shoots.-Worked closely with photographer, models, and creative teams to bring visions to life and ensure seamless execution.

    • Latvia
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Specialist
      • Feb 2022 - Dec 2022

      - Manage social media accounts including designing, editing and posting digital content on Facebook, LinkedIn, and Instagram. - Create, design, and manage ad campaigns for multiple companies at a time - Schedule monthly social media posts for 10+ companies Experience: Canva Design · Content Marketing · Social Pilot · Meta Business Suite· HubSpot Marketing Hub · Jasper · Social Media Marketing · Digital Marketing · Facebook Marketing · Content Design · Microsoft Excel - Manage social media accounts including designing, editing and posting digital content on Facebook, LinkedIn, and Instagram. - Create, design, and manage ad campaigns for multiple companies at a time - Schedule monthly social media posts for 10+ companies Experience: Canva Design · Content Marketing · Social Pilot · Meta Business Suite· HubSpot Marketing Hub · Jasper · Social Media Marketing · Digital Marketing · Facebook Marketing · Content Design · Microsoft Excel

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Social Media Manager
      • Jan 2020 - May 2020

      -Managed and created content for Instagram and Facebook profiles using Canva -Leveraged social media marketing tools to develop and maintain the company’s brand -Oversaw interactions with customers via social media accounts driving new customers to the website -Focused on two companies The Relate Foundation and Mixhers -Managed and created content for Instagram and Facebook profiles using Canva -Leveraged social media marketing tools to develop and maintain the company’s brand -Oversaw interactions with customers via social media accounts driving new customers to the website -Focused on two companies The Relate Foundation and Mixhers

    • United States
    • IT Services and IT Consulting
    • Social Media Manager
      • Nov 2018 - Jun 2019

      -Administered the creation and publishing of relevant, original, high-quality content for Instagram -Created an online reputation of the company’s brand in a positive, authentic way on Instagram -Increased social media following, engagement, and awareness through content creation and giveaways -Aided in the branding and aesthetics of social media platforms -Administered the creation and publishing of relevant, original, high-quality content for Instagram -Created an online reputation of the company’s brand in a positive, authentic way on Instagram -Increased social media following, engagement, and awareness through content creation and giveaways -Aided in the branding and aesthetics of social media platforms

Education

  • Utah Valley University
    Bachelor of Science - BS, Business Management, Digital Marketing
    2019 - 2022
  • Utah Valley University
    Associate of Science - AS
    2017 - 2019

Community

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