Kali Canedo

Supervisor, Content Marketing at Brondell Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Concord, California, United States, US

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James Houck

During my two-year tenure with Brondell, I had the pleasure of working closely with Kali. When Kali came on, she worked to ensure the Support and Social Media teams were synced to ensure any customer issues were resolved timely and appropriately. Kali always made herself available to discuss workflow issues and improvements and was never shy to provide her own suggestions. If the support team ever required her input, she would always make time to sit down and discuss available options. I will miss Kali's collaborative attitude and amazing communication. I know she will be a vital asset wherever she finds a home.

Mallory Breg

Kali is a great teammate who is proactive with necessary communication and always open to discuss feedback. Kali, thank you for bringing a positive outlook to all of our meetings - your creativity and dedication to your professional career does not go unrecognized.

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Credentials

  • Social Media Marketing Foundations
    LinkedIn
    Jul, 2021
    - Nov, 2024

Experience

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Supervisor, Content Marketing
      • Sep 2020 - Present

      -Supervise, train, and develop Social Media Marketing Coordinator. -Responsible for social media strategy development, planning, asset creation, execution, and moderation. -Manage Influencer and UGC Creator programs. -Manage brand partnerships. -Create and deliver KPI presentations with thorough analysis, adjusting strategy as needed. -Collaborate with various stakeholders to produce high quality content and ensure aligned messaging. -Assist with copywriting tasks including supporting copy and blogs. -Create and manage social media asset libraries. -Coordinate and execute internal Marketing efforts to support various internal committee activities. - Began role at company as Social Media Coordinator in September 2020. -Earned promotion to this role from Social Media Marketing Specialist in September 2022. Show less

  • OX AND HARE
    • Concord, California, United States
    • Owner
      • May 2023 - Present

      OX AND HARE is a San Francisco Bay Area based shop created and curated by artist, writer, and poet Kali Canedo. She creates stickers, accessories, and home goods inspired by her identity as a queer and disabled person of color, the natural and man-made world around her, and any pop culture references that strike her fancy. She hopes her lovingly-made creations delight, entertain, and comfort you in this wild world we share. OX AND HARE is a San Francisco Bay Area based shop created and curated by artist, writer, and poet Kali Canedo. She creates stickers, accessories, and home goods inspired by her identity as a queer and disabled person of color, the natural and man-made world around her, and any pop culture references that strike her fancy. She hopes her lovingly-made creations delight, entertain, and comfort you in this wild world we share.

    • United States
    • Manufacturing
    • Supevisor, Content Marketing
      • Sep 2020 - Present

      -Supervise, train, and develop Social Media Marketing Coordinator. -Responsible for social media strategy development, planning, asset creation, execution, and moderation. -Manage Influencer and UGC Creator programs. -Manage brand partnerships. -Create and deliver KPI presentations with thorough analysis, adjusting strategy as needed. -Collaborate with various stakeholders to produce high quality content and ensure aligned messaging. -Assist with copywriting tasks including supporting copy and blogs. -Create and manage social media asset libraries. -Coordinate and execute internal Marketing efforts to support various internal committee activities. - Began role at company as Social Media Coordinator in September 2020. -Earned promotion to this role from Social Media Marketing Specialist in September 2022. Show less

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Creative Specialist I
      • Jul 2019 - Jul 2020

      -Creates compelling, on-brand content for over 150 local businesses, including semi-weekly social media posts, graphic design content, and on-demand content. -Represents business owners in online communities by responding thoughtfully to reviews, replies, comments, and tweets. -Regularly authors and leads workshops for team members to collaborate on ideas for new content, promote internal best practices, and review AP style guidelines. -Communicates regularly with team members, managers, editors, and other Go Daddy employees to ensure timeliness, efficiency, and quality. Show less

    • Vice President of Recruitment
      • Feb 2018 - Dec 2018

      -Directed the development, marketing, and representation of the Alpha Gamma Delta brand at ASU with specific attention to campus culture, social media trends, and unique chapter identity and voice -Designed a new recruitment strategy that focused on the core values of the sorority and embraced the vibrant and diverse student population -Authored training guidelines and developed new recruitment practices to educate all members on the new strategy and provide prospective members a positive and memorable experience -Conducted group and one-on-one training sessions to improve communication and public relations skills of all sorority members to ensure consistent delivery of the brand and messaging -Organized recruitment events - including venue design, vendor selection and coordination, creation of marketing and promotional materials - all within the allotted budget Show less

    • Arts and Culture Commissioner
      • Jul 2015 - Dec 2017

      -Spearheaded the development of events and programs to improve teen and youth involvement in the arts -Advocated for the community throughout the planning and implementation of events, programming, and public art installations to incorporate public feedback in a timely and thoughtful manner -Managed Goodyear Arts and Culture social media presence across multiple platforms, marketing towards diverse audiences -Spearheaded the development of events and programs to improve teen and youth involvement in the arts -Advocated for the community throughout the planning and implementation of events, programming, and public art installations to incorporate public feedback in a timely and thoughtful manner -Managed Goodyear Arts and Culture social media presence across multiple platforms, marketing towards diverse audiences

    • Social Media Specialist
      • Jul 2016 - Nov 2016

      -Created customer-oriented social media marketing campaigns to support in-store traffic for special events, sales, and brand launches -Maintained the social media presence of the Marketplace by creating story content for Snapchat and Instagram to raise the online profile of the Marketplace -Developed procedures to unify Marketplace messaging across several social media platforms as well as coordinate and streamline content updates -Promoted store social media accounts by direct marketing during Arizona State University football games and other campus events Show less

    • Team Lead - Public Art Project
      • Jun 2014 - Aug 2014

      -Led a team of artists to conceptualize and design a public art project for the City of Goodyear Public Library -Gained project approval at Goodyear City Council presentation by conveying the artistic intent, showcasing the design’s representation of the city, and highlighting the effect on the arts scene and the community as a whole -Managed multiple sub-teams to ensure milestones were met, deliverables were completed in a timely manner, and the project exceeded stakeholders’ expectations -Led a team of artists to conceptualize and design a public art project for the City of Goodyear Public Library -Gained project approval at Goodyear City Council presentation by conveying the artistic intent, showcasing the design’s representation of the city, and highlighting the effect on the arts scene and the community as a whole -Managed multiple sub-teams to ensure milestones were met, deliverables were completed in a timely manner, and the project exceeded stakeholders’ expectations

Education

  • Arizona State University
    Bachelor of Fine Arts - BFA, Fiber, Textile and Weaving Arts
    2015 - 2019

Community

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