Kali Persall
Editor, Institutional Investing in Infrastructure (i3) at Institutional Real Estate, Inc.- Claim this Profile
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Bio
Credentials
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Certified copyeditor
UC Berkeley ExtensionApr, 2023- Nov, 2024 -
Technical Writer
California State University, East Bay
Experience
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Institutional Real Estate, Inc.
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Editor, Institutional Investing in Infrastructure (i3)
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Jun 2023 - Present
Institutional Investing in Infrastructure (i3) is an insightful publication for members of the global institutional investment community who have investments in infrastructure or are considering the asset class for future commitments. i3 reports news about the transactions, fund offerings, commitments and people that institutional investors and their advisers need to stay competitive in the market. i3 also delivers in-depth investor and sector profiles, feature articles and interviews with thought leaders and decision makers who are shaping the market.https://irei.com/publications/institutional-investing-in-infrastructure/ Show less
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Associate Editor
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Jul 2022 - Present
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Reporter
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May 2019 - Jul 2022
-Writes daily breaking news articles for real estate and infrastructure news segments.-As editor of iREOC Connect (a special report created specially for real estate operating companies) assigns stories to freelancers, assists with layout, and leads the project from conception to print. -Conducts in-depth interviews with respected industry experts for long-form features articles.-Films high-level, topic-based videos with sponsors and esteemed firms. Conducts in-house editing.-Assists with company conferences and events in order to network, report and film.-Edits / designs interviews and reports provided by sponsors as Advertorials for magazines.-Copyedits pages from the infrastructure magazine.-Produces the company newsletter. Show less
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Pleasanton Weekly
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United States
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Advertising Services
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1 - 100 Employee
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Freelance Writer
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Mar 2019 - May 2019
Attended local events, school board and city council meetings and interviewed community members to report on breaking news relevant to the Tri-Valley. Attended local events, school board and city council meetings and interviewed community members to report on breaking news relevant to the Tri-Valley.
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California Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Freelance Writer
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Jan 2018 - Mar 2019
-Weaved compelling stories around groundbreaking science rooted at UC Berkeley.-Interviewed award-winning scientists and researchers on a variety of topics, such as quantum computing and immunotherapy.-Authored various segments within the physical copy of California magazine and produced articles exclusively for the website.
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Editorial Assistant
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Sep 2017 - Dec 2017
-Wrote articles about scientific research and discoveries at Berkeley, and shorter features for magazine and website. -Fact-checking, proofreading, copy editing, various other production tasks.
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John McNeil Studio
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United States
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Advertising Services
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1 - 100 Employee
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Jr. Writer
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Apr 2018 - Nov 2018
-Wrote and proofed brand copy for growing businesses and large-scale enterprises-Developed a unique tone and voice for each client to meet messaging goals and drive brand growth.-Worked on social media campaigns, both printed and digital marketing collateral copy, and in-store messaging for clothing retailers, tech companies, etc.*Work samples available upon request
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Writing Intern
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Jan 2018 - Apr 2018
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The Pioneer, CSU East Bay
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United States
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Newspaper Publishing
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1 - 100 Employee
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Managing Editor
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Apr 2016 - Sep 2017
-Managed staff writers, contributors and editors-Nurtured stories from initial pitch to publication through editing and mentoring -Weekly reporting on local East Bay issues for online and print publication-Fact-checking, proofreading and editing throughout production process -Facilitated a content-sharing relationship with the local San Quentin prison's newspaperStrengths and Interests:-Social justice issues-Feminism topics- Human interest / feature stories-Investigative reporting Show less
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Contributor
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Jan 2016 - Apr 2016
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Lincoln Aquatics
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United States
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Recreational Facilities
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1 - 100 Employee
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Marketing Assistant
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Jan 2015 - Mar 2017
-Curated content for Facebook, Linkedin and Twitter pages and expanded Facebook following 250%, Twitter 58% and Linkedin 55% within first year at job.-Maintained company contact list, facilitated literature mailings to customers, converted web orders to sales orders, conducted regular price analyses on hundreds of products, and photoshopped product images for web and catalog. -Edited email blasts and blog posts authored by CEO Charlie Luecker.-Independently coordinated more than 50 aquatic certification programs (AFO and CPO). Show less
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Social Media Intern
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Nov 2014 - Jan 2015
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The Siskiyou newspaper
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Southern Oregon University
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Staff Writer
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Sep 2011 - Jun 2013
-Covered a range of stories relating to the campus and greater Southern Oregon community. -Consistently met deadlines and followed up with sources to ensure accuracy and fair representation in every story. -Attended local events for coverage, while maintaining a full course load and a part-time job. -Covered a range of stories relating to the campus and greater Southern Oregon community. -Consistently met deadlines and followed up with sources to ensure accuracy and fair representation in every story. -Attended local events for coverage, while maintaining a full course load and a part-time job.
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Education
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California State University-East Bay
Bachelor of Arts (B.A.), Communications, Media Production -
Southern Oregon University
Communications, Communication, Journalism, and Related Programs