Kaley Ravinsky

Associate Director, Media at Wavemaker Canada
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA

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Experience

    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Associate Director, Media
      • Aug 2021 - Present

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Digital Strategist
      • Feb 2019 - Jul 2021

  • Self-employed
    • Cape Town Area, South Africa
    • Digital Media Consultant
      • Sep 2017 - Jan 2019

    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
      • Jul 2016 - Sep 2017

      • Apr 2015 - Jun 2016

    • Advertising Services
    • 700 & Above Employee
    • Account Manager
      • Mar 2014 - Mar 2015

      • Jul 2013 - Feb 2014

      My primary responsibilities are to liaise with media agencies and direct clients to present our platforms - specifically focusing on email marketing. I continue to maintain and manage the relationship with our database partner (mailers, sms/ mms and data enrichment). Working closely with our partner, I assist with revenue generation for the platforms; as well as the strategic long-term growth for the partnership, including potential new opportunities. • Educate and present opportunities to clients. • Complete proposals.• Develop, maintain and implement account plans where necessary that contain the strategies and action plans for maximizing the value of the account.• Remain aware of industry trends.• Identify opportunities for new business. Show less

      • Oct 2012 - Feb 2014

      My core responsibility is to develop and maintain relationships between the Habari Media sales teams and our publishers. This includes monetizing and assisting with strategic revenue generation for each of the properties represented in the mobile vertical. Publisher Duties:Have a deep understanding of our platforms and their offerings. Maintain, develop and increase revenue for our publishers, through a variety of strategic packages and unique advertising opportunities.Providing weekly and monthly pipelines and revenue reports to both suppliers and publishers. Monthly & quarterly partner workshopsAccount Manager Duties:Assisting in bespoke proposals with Account Managers – including any Ad Hoc questions or new advertising avenues. Helping each Account Manager to achieve their monthly targets Brands I currently represent: 2go, Cnectd, Vodacom, Habari Exchange, Mobile Consumer Alliance & My Society. Show less

      • Jun 2011 - Oct 2012

      Habari Media is Africa's leading digital sales house offering internet and mobile advertisers access to Africa's largest portfolio of leading web properties and mobile advertising platforms.Core Responsibilities: Supporting the Account Managers with strategic proposals for clients, including media implementation and campaign optimization. Building up further research and insights for each one of the platforms represented.. Developing case studies. Habari Media represents Facebook, BBC, Linkedin, MTV, Business Day, Financial Mail, Cnectd, BBC Good Food, Lonely Planet, and Autotrader. Show less

    • South Africa
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Fundraising & Event Coordination
      • 2008 - 2010

Education

  • Red & Yellow Marketing and Advertising Communications
    2010 - 2010
  • Concordia University
    Bachelor of Arts, History & Politics
    2003 - 2007

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