Experience

Strategic Franchising

• United States
• Investment Management
• 1 - 100 Employee

• Digital Marketing Specialist

  • Oct 2021 - Present

  Creating lead generation for the Strategic Franchising family of five National brands. The strategic franchising portfolio consist of; Pet Wants, Fresh Coat Painters, The Growth Coach, Caring Transitions and TruBlue Total House Care. Digital Marketing: Responsible for creating campaign strategies for PPC, social media, and email marketing. Data Analytics: Responsible for pulling and gathering data to analyze departments performance across campaigns and platforms. Generates weekly, monthly, and quarterly reports to support 5 different sales teams while providing on going performance analysis and KPI insights. Project Management: Coordinates and maintains campaign projects schedules, manages communication between internal and external business leaders, and oversees vendor relationships. Budget Management: Oversees monthly campaign budgets for paid social: Facebook, and LinkedIn.



Maddox and Rose Marketplace

• Marketing Manager

  • Dec 2019 - Jul 2021

  Strategized and executed marketing plans to meet company’s goals.Implemented CRM marketing strategies that lead to growth in both followers and content interaction.Successfully spearheaded campaigns on all social media platforms and through email to help boost sales.Monitored online presence and engaged with users, strengthening customer relationships.Create content for website and social marketing outlets, and plan, promote, and implement special events. Styled and planned professional photoshoots for content creation.



Fleur de Lis Events & Design

• Event Coordinator

  • Sep 2017 - Feb 2020

  Dynamic Event Coordinator with hands-on experience planning, managing, and overseeing events leading up to and the day-of events. Duties include: problem-solving, welcoming guests, directing event set-up, communicating with staff, and organizing vendors, and managing take-down. Dynamic Event Coordinator with hands-on experience planning, managing, and overseeing events leading up to and the day-of events. Duties include: problem-solving, welcoming guests, directing event set-up, communicating with staff, and organizing vendors, and managing take-down.