Kaleigh Watson
Marketing and Social Media Assistant at Alberta University of the Arts- Claim this Profile
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Bio
Experience
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Alberta University of the Arts
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Canada
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Higher Education
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100 - 200 Employee
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Marketing and Social Media Assistant
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Jan 2021 - Present
Working in the School of Continuing Education and Professional Development, tasks include: - Managing email newsletter campaigns and audience segmentation - Planning and creating informational content for Facebook, Instagram, and LinkedIn - Carrying out marketing enablement strategies with partners - Managing website interactions and updates
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Brightside | Research & Experience Coordinator
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May 2020 - Sep 2020
- Regulated focus groups with customers to collect feedback on product features - Led customers through prototypes to discover thought patterns and product improvements - Research, conjoint analysis, reporting risks and trends, presenting results as a compelling narrative - Uncovered and tracked team member engagement metrics - Identified partnership and sponsorship strategies - Implemented creative brief points in social media campaign planning
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Strategy and Performance Assistant
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Sep 2019 - Dec 2019
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Junior Data Operations | Spark
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Apr 2019 - Aug 2019
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Dhillon Business Students' Association (DBSA) - University of Lethbridge
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Vice President of Marketing
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Apr 2018 - Apr 2019
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Director of Media and Content Creation
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Feb 2017 - Apr 2018
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Parks Canada
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Government Administration
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700 & Above Employee
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Visitor Experience Assistant
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Apr 2018 - Aug 2018
- Designed visitor guides for Waterton National Park.- Designed ads and safety signs - Developed social media content - Assisted in planning, promotion, and implementation of events such as the Blackfoot Arts and Heritage Festival and the Canada Day Parade
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University of Lethbridge Students' Union
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1 - 100 Employee
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Assistant Events Coordinator
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May 2017 - Sep 2017
My role as the Assistant Events Coordinator was specific to the event, Fresh Fest 2017, put on by the ULSU. I was responsible for planning logistics and decorations for a luau, a movie night, and a cabaret designed to engage new and returning students at the U of L.
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Lethbridge College
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Canada
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Higher Education
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500 - 600 Employee
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Alumni Specialist
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May 2017 - Aug 2017
Through this summer position I was responsible for maintaining relationships with Lethbridge College alumni, assisting in planning events for the 60th Anniversary of the College, managing alumni data, and working on social media marketing and strategy.
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The University of Lethbridge
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Canada
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Higher Education
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700 & Above Employee
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Student Caller
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Jan 2017 - Apr 2017
Contacting University of Lethbridge Alumni as a representative of the University to update them about current events, collect data using proper protocol and fundraise for the annual funds of various faculties.
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Calalta Amusements Ltd
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Canada
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Recreational Facilities
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1 - 100 Employee
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Guest Service Representative
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Apr 2016 - Oct 2016
Solving and troubleshooting issues, resolving conflicts, assisting retail and admission operations, answering phones and transferring calls, completing projects assigned by Management
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Calalta Amusements Ltd
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Canada
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Recreational Facilities
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1 - 100 Employee
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Department Captain
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Apr 2015 - Oct 2015
Leadership duties for the Concessions department. Assisted the Department Leads in the daily operation and maintenance of locations. Trained new employees, coached them daily and conducted weekly feedback meetings. Led the operation of the busiest locations.
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Calalta Amusements Ltd
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Canada
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Recreational Facilities
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1 - 100 Employee
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Food Counter Clerk
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Apr 2012 - Oct 2014
The following are summer, full-time positions I held during high school: 2014: Concessions Department Senior Team - Relief for concessions employees at Calaway Park - Daily customer service and conflict resolution - Mentor and coach to new employees - Inventory management 2013: Concessions Department Team Member- Cross-trained for all Concessions locations - Daily customer service and conflict resolution - Proactively preparing for busy periods throughout the day 2012: Concessions Department Team Member - Daily customer service and conflict resolution - Proactively preparing for busy periods throughout the day - Food prep and cleaning duties
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Education
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The University of Lethbridge
Bachelor of Management/Bachelor of Fine Arts, Marketing, New Media -
Landmark
Advanced Course, Personal Awareness and Self-Improvement -
Sir Winston Churchill High School