Kaleigh Watson

Marketing and Social Media Assistant at Alberta University of the Arts
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Contact Information
us****@****om
(386) 825-5501
Location
Calgary, Alberta, Canada, CA

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Experience

    • Canada
    • Higher Education
    • 100 - 200 Employee
    • Marketing and Social Media Assistant
      • Jan 2021 - Present

      Working in the School of Continuing Education and Professional Development, tasks include: - Managing email newsletter campaigns and audience segmentation - Planning and creating informational content for Facebook, Instagram, and LinkedIn - Carrying out marketing enablement strategies with partners - Managing website interactions and updates

    • Brightside | Research & Experience Coordinator
      • May 2020 - Sep 2020

      - Regulated focus groups with customers to collect feedback on product features - Led customers through prototypes to discover thought patterns and product improvements - Research, conjoint analysis, reporting risks and trends, presenting results as a compelling narrative - Uncovered and tracked team member engagement metrics - Identified partnership and sponsorship strategies - Implemented creative brief points in social media campaign planning

    • Strategy and Performance Assistant
      • Sep 2019 - Dec 2019

    • Junior Data Operations | Spark
      • Apr 2019 - Aug 2019

    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • Vice President of Marketing
      • Apr 2018 - Apr 2019

    • Director of Media and Content Creation
      • Feb 2017 - Apr 2018

    • Government Administration
    • 700 & Above Employee
    • Visitor Experience Assistant
      • Apr 2018 - Aug 2018

      - Designed visitor guides for Waterton National Park.- Designed ads and safety signs - Developed social media content - Assisted in planning, promotion, and implementation of events such as the Blackfoot Arts and Heritage Festival and the Canada Day Parade

    • Assistant Events Coordinator
      • May 2017 - Sep 2017

      My role as the Assistant Events Coordinator was specific to the event, Fresh Fest 2017, put on by the ULSU. I was responsible for planning logistics and decorations for a luau, a movie night, and a cabaret designed to engage new and returning students at the U of L.

    • Canada
    • Higher Education
    • 500 - 600 Employee
    • Alumni Specialist
      • May 2017 - Aug 2017

      Through this summer position I was responsible for maintaining relationships with Lethbridge College alumni, assisting in planning events for the 60th Anniversary of the College, managing alumni data, and working on social media marketing and strategy.

    • Canada
    • Higher Education
    • 700 & Above Employee
    • Student Caller
      • Jan 2017 - Apr 2017

      Contacting University of Lethbridge Alumni as a representative of the University to update them about current events, collect data using proper protocol and fundraise for the annual funds of various faculties.

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Guest Service Representative
      • Apr 2016 - Oct 2016

      Solving and troubleshooting issues, resolving conflicts, assisting retail and admission operations, answering phones and transferring calls, completing projects assigned by Management

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Department Captain
      • Apr 2015 - Oct 2015

      Leadership duties for the Concessions department. Assisted the Department Leads in the daily operation and maintenance of locations. Trained new employees, coached them daily and conducted weekly feedback meetings. Led the operation of the busiest locations.

    • Canada
    • Recreational Facilities
    • 1 - 100 Employee
    • Food Counter Clerk
      • Apr 2012 - Oct 2014

      The following are summer, full-time positions I held during high school: 2014: Concessions Department Senior Team - Relief for concessions employees at Calaway Park - Daily customer service and conflict resolution - Mentor and coach to new employees - Inventory management 2013: Concessions Department Team Member- Cross-trained for all Concessions locations - Daily customer service and conflict resolution - Proactively preparing for busy periods throughout the day 2012: Concessions Department Team Member - Daily customer service and conflict resolution - Proactively preparing for busy periods throughout the day - Food prep and cleaning duties

Education

  • The University of Lethbridge
    Bachelor of Management/Bachelor of Fine Arts, Marketing, New Media
    2015 - 2021
  • Landmark
    Advanced Course, Personal Awareness and Self-Improvement
    2013 - 2018
  • Sir Winston Churchill High School
    2012 - 2015

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