Performance Marketing Manager

• Jun 2022 - Present

Performance Marketing Manager

• Apr 2021 - Jun 2022

Supplementler.com, Vitaminler.com, Fitmoda.com, Sporcard.com, Fitinclass.com +Responsible for the performance, budget and management of paid acquisition channels; Google Ads, Facebook, Criteo, Tiktok, Yandex, Market Places ads and other biddable media, +Developing and implementing effective search engine optimization (SEO) strategies and managing offsite and onsite optimization projects and reporting on performance. + Managing marketing activities on daily routine for achieving weekly / monthly performance marketing strategies for websites and mobile apps, +Responsible for analyzing the output of performance marketing campaigns and to improving return on ad spend, +Daily follow up on alert systems (Millimetric), taking actions and providing information to stakeholders about the actions, +Stay up to date with the latest trends and products in the Paid Search / Paid Social & Programmatic Buying universe and discuss potential opportunities with the team, Ensuring timely delivery of weekly, monthly, quarterly and annually reports, +Collaborate with the Product and IT teams to develop digital marketing plans, +Leading third party agencies.

Performance Marketing Lead

• Mar 2015 - Apr 2021

-Developing and implementing effective search engine optimization (SEO) strategies and managing offsite and onsite optimization projects and reporting on performance. -Launching and optimizing PPC campaigns (Google Ads, Facebook-Instagram Ads, Criteo, Yandex Ads..exc.) -Optimizing and improving performance necessary KPIs and ROI-CPA on search, display and mobile networks using deep know-how. -Responsible for overall planning, forecasting, and optimization across all digital marketing channels -Leading third-party agencies

Digital Marketing Specialist

• Aug 2013 - Mar 2015

Hurriyetemlak.com, Hurriyetoto.com, Ekolay.net, Yenibiris.com, Yakala.co, Arabam.com - Responsible for all online marketing activities like SEO, Google Adwords (SEM), Affiliates, Facebook Ads, Ad Networks - Analysing Data via G. Analytics for create marketing strategies. - Monitoring website traffic, KPI tracking and preparing KPI reports. - CR Optimization (landing page optimization, A/B testing) - Leading third-party agencies. Hurriyetemlak.com, Hurriyetoto.com, Ekolay.net, Yenibiris.com, Yakala.co, Arabam.com - Responsible for all online marketing activities like SEO, Google Adwords (SEM), Affiliates, Facebook Ads, Ad Networks - Analysing Data via G. Analytics for create marketing strategies. - Monitoring website traffic, KPI tracking and preparing KPI reports. - CR Optimization (landing page optimization, A/B testing) - Leading third-party agencies.

Digital Marketing & Business Analyst

• Oct 2008 - Aug 2013

Worked as Digital Marketing Specialist and Business Analyst in Yenibiris.com. Responsible for digital marketing strategy and management. Google Adwords account management Campaigns performance tracking with Google Analytics. Onsite and offsite SEO practices. Search Engine Optimisation Preparing KPI reports and estimate digital marketing goals. Worked as Digital Marketing Specialist and Business Analyst in Yenibiris.com. Responsible for digital marketing strategy and management. Google Adwords account management Campaigns performance tracking with Google Analytics. Onsite and offsite SEO practices. Search Engine Optimisation Preparing KPI reports and estimate digital marketing goals.

Customer Representative

• May 2007 - Oct 2007