Kala DeFrancesco
Director of Sales Marketing at Texas Neurology- Claim this Profile
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Bio
Ellie Galvin
To this day, I miss working alongside Kala for so many reasons. She is a caring coworker and friend who always wants you to see positive results for your goals both inside and outside the office. Even as she cheers you on for success you can best believe she is working hard to achieve goals of her own at the same time. In addition to being extremely motivated/motivational, hard working, compassionate, fun, and positive - Kala is ALWAYS setting the bar high but pushing herself to set sights on new adventures - never stays stagnant, always wanting so much more. I don’t know how she does so much in a day, week, month, year - but she does and always with a smile on her face! A great multi talker and organizer for sure. I miss being her colleague, but grateful for our friendship. Anyone would be lucky for someone like Kala to help their business grow!
Hannah Roddy
Kala is a go-getter, passionate, and self-motivated. In my early days at IsoPlexis, I frequently called her for advice and best practices. She is a valuable team member and excellent colleague.
Ellie Galvin
To this day, I miss working alongside Kala for so many reasons. She is a caring coworker and friend who always wants you to see positive results for your goals both inside and outside the office. Even as she cheers you on for success you can best believe she is working hard to achieve goals of her own at the same time. In addition to being extremely motivated/motivational, hard working, compassionate, fun, and positive - Kala is ALWAYS setting the bar high but pushing herself to set sights on new adventures - never stays stagnant, always wanting so much more. I don’t know how she does so much in a day, week, month, year - but she does and always with a smile on her face! A great multi talker and organizer for sure. I miss being her colleague, but grateful for our friendship. Anyone would be lucky for someone like Kala to help their business grow!
Hannah Roddy
Kala is a go-getter, passionate, and self-motivated. In my early days at IsoPlexis, I frequently called her for advice and best practices. She is a valuable team member and excellent colleague.
Ellie Galvin
To this day, I miss working alongside Kala for so many reasons. She is a caring coworker and friend who always wants you to see positive results for your goals both inside and outside the office. Even as she cheers you on for success you can best believe she is working hard to achieve goals of her own at the same time. In addition to being extremely motivated/motivational, hard working, compassionate, fun, and positive - Kala is ALWAYS setting the bar high but pushing herself to set sights on new adventures - never stays stagnant, always wanting so much more. I don’t know how she does so much in a day, week, month, year - but she does and always with a smile on her face! A great multi talker and organizer for sure. I miss being her colleague, but grateful for our friendship. Anyone would be lucky for someone like Kala to help their business grow!
Hannah Roddy
Kala is a go-getter, passionate, and self-motivated. In my early days at IsoPlexis, I frequently called her for advice and best practices. She is a valuable team member and excellent colleague.
Ellie Galvin
To this day, I miss working alongside Kala for so many reasons. She is a caring coworker and friend who always wants you to see positive results for your goals both inside and outside the office. Even as she cheers you on for success you can best believe she is working hard to achieve goals of her own at the same time. In addition to being extremely motivated/motivational, hard working, compassionate, fun, and positive - Kala is ALWAYS setting the bar high but pushing herself to set sights on new adventures - never stays stagnant, always wanting so much more. I don’t know how she does so much in a day, week, month, year - but she does and always with a smile on her face! A great multi talker and organizer for sure. I miss being her colleague, but grateful for our friendship. Anyone would be lucky for someone like Kala to help their business grow!
Hannah Roddy
Kala is a go-getter, passionate, and self-motivated. In my early days at IsoPlexis, I frequently called her for advice and best practices. She is a valuable team member and excellent colleague.
Credentials
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Real Estate License
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Experience
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Texas Neurology
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Director of Sales Marketing
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Jun 2022 - Present
Gathers market research to develop strategy to promote neurology and brain institute. Conducts strategic marketing meetings with stakeholders, implementing their feedback to increase patient referrals. Increased patient referrals from existing doctor’s by 145%. Expanded physical therapy department from 4 therapy disciplines to 5 therapy disciplines by marketing to OBGYN’s and retaining their patient referrals through customer satisfaction. Allowed the group to hire two new therapists.Increased new physicians patient load by 80%. Managed and mentored our physicians and physical therapist to become marketing advocates for the hospital. Manages the communication of marketing deliverables and execution of such programs as educational luncheons, health fairs, member events, and strategic Health Plan goals. Generates research analysis from live interview sessions with physicians by producing customer needs, statements and interactions. Advocates research findings to CEO and directors through monthly one page executive summaries for strategic decisions on future campaigns. Develops & manages an in-house project management tracking system. Ensures that all projects are delivered on time and on budget. Conducts customer feedback surveys to increase patient retention. Plans, budgets, and implements marketing strategy, advertising, branding/signage, communications, and PR tactics to increase/maintain the value/perception of the brand and grow health care and retail services Oversees and holds direct reports accountable for achieving determined success metrics and KPIs. Leads project management for content, design, product vendors, and channels by hosting weekly marketing meetings and using storyboard via Monday Provides creative content for marketing projects, as needed including basic: graphic design, video editing, photography, and general content creation. Show less
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F45 Training
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Group Fitness Instructor
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Feb 2022 - Present
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CorePower Yoga
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Certified Yoga Instructor
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Jan 2020 - Present
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IsoPlexis
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United States
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Biotechnology Research
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1 - 100 Employee
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Senior Sales Specialist
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Dec 2020 - Jul 2022
Representation of single cell proteomic instrument in Austin and San Antonio, TX • Focus on target accounts in academic basic research labs and biopha rma/pharmaceutical companies in drug development and clinical research. • Uncover new key account opportunities through research and networking • Accurately represent product advantages and solutions through patient case studies during details Accomplishments: • Successfully prospected new researchers at UT Health in San Antonio. Organized and presented at virtual symposium on April 6th with over 15 new faculty members. • Successfully prospected new core labs at University of Texas in San Antonio. Organized and presented at virtual symposium on April 8th with four key directors and other lab members. • Added 75+ new prospects to territory Show less
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Houzz
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United States
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Software Development
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700 & Above Employee
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Account Executive
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Jun 2019 - Dec 2020
Specialized in software and product sales to elite Home Builders, Architects, and Designers in North America and Canada• Responsible for territory growth and managing strategic partnerships with key business owners.• Conducted concise and efficient product and software presentations to clients to quickly secure contract • Trained new business partners to use the Houzz software. Accomplishments:• Ranked #3 in the company for 2020 (AE1) and #1 in the San Diego Sales Office (AE1)• Achieved 142% to goal in 2020 and consistently accomplished above average metrics• Increased my sales by 31% during COVID-19 pandemic and “work from home” orders• Increased my sales by 40% from 2019 to 2020• Generated over $119,736 in product and software sales from July 2019 to June 2020 Show less
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Sales Development Representative
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Nov 2018 - May 2019
Accomplishments:• Earned early promotion by hitting over 130% for 4 consecutive months• Exceeded goals with 144% appointments scheduled and a 56% hold rate • Ranked #1 on team for 7 straight months
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Madrid and Thailand
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Madrid, Spain and Thailand
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Recruiter International Educator
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Oct 2016 - Oct 2018
Assisted with full-cycle recruitment, including sourcing, screening, interviewing, and placing candidates in international education. - Built and maintained a strong client and candidate network, leading to a 5% increase in placements. - Collaborated with hiring managers, lead recruiter to define job requirements and develop tailored recruitment strategies. - Utilized applicant tracking systems (ATS) and other recruiting tools to manage candidate pipelines and monitor progress. - Conducted regular market research and stayed updated on industry trends to provide valuable insights to clients and candidates. - Achieved prospecting 15 new hires in first year Show less
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Pacific Coast Commercial
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United States
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Leasing Non-residential Real Estate
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1 - 100 Employee
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Assistant Property Manager
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Nov 2015 - Sep 2016
Responsible for managing a portfolio of 40+ multimillion dollar commercial real estate properties. Manage owners monthly expenses documents, tracking property value and accurately relaying information to owners through monthly reports. • Cultivate and strengthen lasting client relationships by understanding tenant and property owner needs • Emphasize relationship building and customer satisfaction to maintain business with property owners • Support community outreach campaigns by collaborating with local organizations and community groups Show less
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NCAA Division 1 Athlete
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UC Davis Gymnastics Team
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Division 1 Athlete
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Sep 2011 - Jun 2015
• Dedicated to setting and accomplishing individual and team goals • Works effectively in a team environment towards a common goal • Expert at multitasking shown through managing a full academic workload and twenty hours of practice a week. • Strategic team leader who helped qualify UC Davis to their first NCAA Regional Championships in 2014 • Set Second highest All Around Score in UC Davis history 39.35 • Individual NCAA Regional Championship Qualifier in 2015 • Dedicated to setting and accomplishing individual and team goals • Works effectively in a team environment towards a common goal • Expert at multitasking shown through managing a full academic workload and twenty hours of practice a week. • Strategic team leader who helped qualify UC Davis to their first NCAA Regional Championships in 2014 • Set Second highest All Around Score in UC Davis history 39.35 • Individual NCAA Regional Championship Qualifier in 2015
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Southern California Elite Gymnastics Academy
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Temecula, CA
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Gymnastics Coach
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Jan 2010 - Sep 2011
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Education
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University of California, Davis
Human Development, Physical Sciences