Kaitlyn Smith
Head of Partnership Success at Wonder Services- Claim this Profile
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Bio
Credentials
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Brightedge Certified Professional
BrightEdgeMay, 2022- Sep, 2024 -
Personal Trainer Certification (PTC)
American Council on Exercise (ACE Fitness)Aug, 2021- Sep, 2024 -
Social Media Certification
HubSpot AcademyApr, 2019- Sep, 2024
Experience
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Wonder Services
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United States
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Business Consulting and Services
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1 - 100 Employee
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Head of Partnership Success
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Oct 2022 - Present
A radically different consulting firm for Procurement organizations who are on the journey of digital transformation. We help Procurement leaders drastically change business operations & achieve business results through properly applied technology solutions, while always having user experience and adoption at the forefront. As Head of Partnerships I work closely with our valued partners, adding strength and structure to our mutually beneficial relationships while developing new partnership opportunities. Wonder Services is a WBENC certified business. WBENC is the largest certifier of women-owned businesses and is a leading advocate for women entrepreneurs. Show less
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Aon
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Albania
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Electric Power Generation
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1 - 100 Employee
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Marketing Strategist
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May 2022 - Oct 2022
I have extensive experience in developing and executing omni-channel growth marketing and communication strategies that supported multiple business units. I was highly proficient in designing, building, launching, and optimizing marketing campaigns that drove revenue, and had a track record of success in doing so. My approach to marketing was highly data-driven, and I conducted research to identify new market opportunities and consumer preferences to support online and offline campaigns. I collaborated closely with channel strategists to optimize the performance of web, social, paid media, email, direct mail, and video campaigns, and I partnered with business and sales leaders to ideate and align campaigns to business objectives. Throughout my career, I was responsible for tracking, analyzing, and reporting on key performance indicators (KPIs) to executive leaders on a regular basis. My skills in business-to-business (B2B) marketing strategy, digital marketing, go-to-market strategy, email marketing, and other key areas enabled me to deliver exceptional results in any marketing role. Show less
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Walters Gilbreath, PLLC
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United States
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Legal Services
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1 - 100 Employee
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Director of Marketing
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Aug 2021 - May 2022
In this role I was responsible for developing and implementing comprehensive marketing strategies that increased the firm's visibility, attracted new clients, and promoted the firm's brand. With over 5 years of experience in marketing and communications, including 7 years in the legal industry, I brought a wealth of knowledge and expertise to this role. I led a team of marketing team, collaborated with attorneys and staff, developed content and collateral that accurately represented the firm and its services. I was also responsible for managing the firm's website, social media channels, email marketing campaigns, and public relations efforts. By conducting market research and analyzing data, I was able to identify opportunities for growth and adjust our strategies as needed. Throughout my career, I've demonstrated strong leadership and management skills, with the ability to prioritize tasks, meet deadlines, and work independently. I was a creative problem-solver with excellent written and verbal communication skills, as well as a deep understanding of SEO best practices and website optimization. I was also proficient in marketing automation tools and CRM systems. Show less
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Daniel Stark PC
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United States
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Law Practice
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1 - 100 Employee
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Brand Manager - Team Lead
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Apr 2019 - Aug 2021
In this role I was responsible for a variety of branding and marketing initiatives. I led the content creation for all social media accounts, email, SMS and other client-facing marketing collateral, ensuring that our messaging was consistent and compelling across all channels. One of my key responsibilities was creating, planning, and executing all internal and external events across the state for in-person and virtual attendees. I also played a key role in public relations and reputation management, serving as the liaison between the firm and the media. I worked to maintain positive relationships with journalists and publications, while also mitigating any negative publicity. As part of my role, I undertook re-branding and new creative concepts for headshots, commercials, web and other advertising sources. This involved working closely with designers and photographers and ageny partners. In addition, I was tasked with creating opportunities and strategies for new ways to reach prospects and generate leads in the midst of a pandemic and shift in the marketplace. This required me to be creative and flexible, exploring new channels and approaches to reach our target audience and engage with them in a meaningful way. Overall, I am a strategic thinker with a passion for developing and promoting great brands. I have [number of years] years of experience in the legal industry, and I hold a [degree] in [field of study] from [university name]. I am highly skilled in project management, content creation, event planning, and public relations, and I am always looking for new ways to innovate and drive results. Show less
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Recruitment Consultant
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Sep 2018 - Apr 2019
Overseas work experience - Human Connections Group is a Dunedin based organization that offers Recruitment & Human Resources support to companies in Dunedin, North and South Otago, the Lakes District & Wanaka. Overseas work experience - Human Connections Group is a Dunedin based organization that offers Recruitment & Human Resources support to companies in Dunedin, North and South Otago, the Lakes District & Wanaka.
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Gallaway Cook Allan Lawyers
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New Zealand
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Law Practice
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1 - 100 Employee
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Private Client Associate
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Mar 2017 - Sep 2018
Overseas work experience - Integrated use of new technologies and played a key role in adopting workflow management systems firm-wide. Overseas work experience - Integrated use of new technologies and played a key role in adopting workflow management systems firm-wide.
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New Client Specialist
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Oct 2014 - Jun 2016
A position specializing in evaluation of potential cases, securing new business and on-boarding new clients. A position specializing in evaluation of potential cases, securing new business and on-boarding new clients.
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Winmark – the Resale Company
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United States
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Retail
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100 - 200 Employee
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Franchise Manager
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Dec 2012 - Oct 2014
Successfully lead team to reach quarterly and annual revenue goals. Franchise was consistently ranked top 10 stores in the nation by sales volume. Maximized competency and efficiency of staff members through continued training. Recruited, interviewed and on-boarded all new staff members. Organized, promoted and oversaw store events. Successfully lead team to reach quarterly and annual revenue goals. Franchise was consistently ranked top 10 stores in the nation by sales volume. Maximized competency and efficiency of staff members through continued training. Recruited, interviewed and on-boarded all new staff members. Organized, promoted and oversaw store events.
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PLATOS CLOSET
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United States
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1 - 100 Employee
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Recruitment and Training Manager
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Aug 2012 - Dec 2012
Fixed-term contract to oversee project management and successful launch of franchise in new market. Spoke at various work-study programmes in order to recruit staff. Recruitment, interviewing and on-boarding of all new staff members. Trained staff on service standards, store policies and expectations. Fixed-term contract to oversee project management and successful launch of franchise in new market. Spoke at various work-study programmes in order to recruit staff. Recruitment, interviewing and on-boarding of all new staff members. Trained staff on service standards, store policies and expectations.
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Education
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2021 - 2021
Stanford University Graduate School of Business
Emerging CMO: Strategic Marketing Leadership, Marketing/Marketing Management, General -
2008 - 2012
Texas A&M University
Bachelor's degree, Communication, General -
2011 - 2011
Universidad de Belgrano
Study Abroad, Spanish Language and Literature
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