Kaitlyn Sperduto

Director, Commercial Marketing & Streaming at Capitol Records
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area
Languages
  • English -

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Credentials

  • YouTube Creative Essentials
    YouTube
    Jun, 2020
    - Nov, 2024
  • YouTube Channel Growth
    YouTube
    Oct, 2019
    - Nov, 2024
  • YouTube Asset Monetization
    YouTube
    May, 2021
    - Nov, 2024
  • YouTube Music Rights Management Certification
    YouTube
    May, 2021
    - Nov, 2024
  • Youtube Content Ownership
    YouTube
    May, 2021
    - Nov, 2024
  • Youtube Music Certification
    YouTube
    May, 2021
    - Nov, 2024

Experience

    • Musicians
    • 300 - 400 Employee
    • Director, Commercial Marketing & Streaming
      • Jul 2023 - Present

    • Musicians
    • 700 & Above Employee
    • Manager, Sales and Streaming
      • Jun 2022 - Jul 2023

    • Coordinator, Sales and Streaming
      • Aug 2019 - May 2022

    • Musicians
    • 100 - 200 Employee
    • Founding Member
      • Jun 2020 - Jun 2021

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Artist Marketing Coordinator
      • Nov 2018 - Aug 2019

      • Create marketing assets that assist in driving ticket sales for over 20 assigned national tours at a given time • Meet weekly with Marketing team to present critical data and suggest improvements for upcoming events• Utilize Google Analytics and Salesforce data to propose potential marketing plans for future tours • Responsible for compiling and projecting the top tours of 2019 to focus marketing assets towards unsold VIP packages

    • Artist Marketing Intern
      • Sep 2018 - Nov 2018

      • Composed promotional emails for future tours sent to over 100,000 recipients• Worked with management teams to update artist’s VIP pages with new marketing assets• Utilized both Salesforce and Box to organize and keep information updated for clients and marketers

    • Musicians
    • 700 & Above Employee
    • Streaming and Sales Intern
      • Jan 2019 - Jun 2019

      • Work closely with Spotify Analytics and iTunes Connect to retrieve streaming data for over 50 artists • Project future daily streaming totals and then compare to final totals while looking for trends • Participate in company meetings regarding marketing plans and ways to target new releases for potential playlist placements • Work closely with Spotify Analytics and iTunes Connect to retrieve streaming data for over 50 artists • Project future daily streaming totals and then compare to final totals while looking for trends • Participate in company meetings regarding marketing plans and ways to target new releases for potential playlist placements

    • United States
    • Musicians
    • 1 - 100 Employee
    • Production Assistant
      • Dec 2018 - Apr 2019

      • Assisted with the setting up of all production assets for multiple shows • Responsible for checking in all VIP purchasers and communicating program specifics • Assisted with the setting up of all production assets for multiple shows • Responsible for checking in all VIP purchasers and communicating program specifics

    • Technology, Information and Internet
    • 1 - 100 Employee
    • Staff Writer
      • Oct 2018 - Apr 2019

      • Operate WordPress to format original articles as well as use SEO-friendly tactics to optimize reach • Responsible for writing one article weekly about any relevant trending music topic of choice for the online magazine • Operate WordPress to format original articles as well as use SEO-friendly tactics to optimize reach • Responsible for writing one article weekly about any relevant trending music topic of choice for the online magazine

    • United States
    • Accounting
    • 1 - 100 Employee
    • Music Management/Accounting Intern
      • Apr 2018 - Sep 2018

      • Worked under multiple principals at the firm learning about the daily tasks of a CPA • Utilized both QuickBooks and multiple Microsoft Office programs to prep for the future tax season • Assisted with filing away tax documents as well as keeping client information up to date • Some well-known clients include KISS, 3 Doors Down, Charlie Puth, as well as other artists and professional athletes • Worked under multiple principals at the firm learning about the daily tasks of a CPA • Utilized both QuickBooks and multiple Microsoft Office programs to prep for the future tax season • Assisted with filing away tax documents as well as keeping client information up to date • Some well-known clients include KISS, 3 Doors Down, Charlie Puth, as well as other artists and professional athletes

    • United States
    • Musicians
    • 1 - 100 Employee
    • Festival Staff at Firefly Music Festival
      • Jun 2018 - Jun 2018

      • Enhanced experience by welcoming all festival-goers and ensuring they scan their wristbands while both entering and exiting • Assisted fans by answering questions, providing information, and guiding them to the correct areas • Prepped the festival grounds prior to festival-goers entering each morning • The four-day festival featured headliners including The Killers, Eminem, Arctic Monkeys, and Kendrick Lamar • Enhanced experience by welcoming all festival-goers and ensuring they scan their wristbands while both entering and exiting • Assisted fans by answering questions, providing information, and guiding them to the correct areas • Prepped the festival grounds prior to festival-goers entering each morning • The four-day festival featured headliners including The Killers, Eminem, Arctic Monkeys, and Kendrick Lamar

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Marketing and Sales Intern
      • May 2017 - Sep 2017

      • Assisted with designing and updating the company website by adding new user-friendly features to make it more accessible for the consumer to use • Responsible for reaching out to current clients and pitching them of new products and packages available • Organized the company wide client handbook and ensured all contact information was up to date • Assisted with designing and updating the company website by adding new user-friendly features to make it more accessible for the consumer to use • Responsible for reaching out to current clients and pitching them of new products and packages available • Organized the company wide client handbook and ensured all contact information was up to date

Education

  • William Paterson University of New Jersey
    Bachelor’s Degree, Accounting and Music Management
    2015 - 2019

Community

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